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About Malaysia: About Us: Tourism Malaysia Board (TMB) is a governmental agency headed by Ng Yen Yen, the

nation's minister of tourism. Since the country's economic crisis in the commodities markets in the 1990s, the tourism board has strived to increase tourism and its resulting boost to the economy. Popularly known as Tourism Malaysia, its full focus is on promoting Malaysia domestically and internationally. Objectives and Vision of TMB Tourism Malaysia Board's purpose is to promote Malaysia as an outstanding tourist destination. It aims to showcase Malaysia's unique attractions, wonders and cultures; develop domestic tourism and enhance Malaysia's share of the market for meetings, conventions and exhibitions. The main goal is to attract and increase the tourists from all over the world, extend the average length of their stay and so increase Malaysia's tourism revenue. TMBs vision is to make the tourism industry a prime contributor to the socio-economic development of the nation. It aims to market Malaysia as a premier destination of excellence in the region. Tourism Malaysia now has 34 overseas and 11 marketing representative offices.
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