International Business

India-Srilanka

Overview
Product-Books? Why Buddhist Books? Why Srilanka? PEST Factors Mode Of Entry

Product

Why Buddhist Books?

Buddhist schools in Srilanka. Socially empowered activity/business.

Why Srilanka/Colombo?
Nearest Buddhist Country Friendly Trade Agreements/Govt. Policies Country Similarity Theory Market Potentiality

PEST Factors
Political. Economic. Socio. Technological.

 Competitors. Mode Of Entry -Export

At initial stage we may start exporting products on an experimental basis and if the results are satisfying, we would enlarge its international operations and in due course it would establishes its offices, branches or subsidiaries or joint ventures abroad. This expansionary process may also be characterized by increasing the product mix and the number of market segments and the number of countries of operation. Thus, the company becomes multinational or global.