Professional Documents
Culture Documents
I.
1/Khi Nim:
2/Cch tip cn: 2 cch - Theo cch tip cn sn phm- th trng. - Theo cch tip cn v phi hp cc bin s marketing (marketing- mix).
Tm nhn v s mng
Tm nhn: Tr thnh mt tp on thc y s tri dy ca nn kinh t Vit Nam, gi vng s t ch v kinh t quc gia v khi dy, chng minh cho mt kht vng i Vit khm ph v chinh phc.
S mng: To dng thng hiu hng u qua vic mang li cho ngi thng thc c ph ngun cm hng sng to v nim t ho trong phong cch Trung Nguyn m vn ha Vit.
1. Khi ngun sng to 2. Pht trin v bo v thng hiu 3. Ly ngi tiu dng lm tm 4. Gy dng thnh cng cng i tc 5. Pht trin ngun nhn lc mnh 6. Ly hiu qu lm nn tng 7. Gp phn xy dng cng n
Gi tr ct li:
nh hng pht trin. - Tp trung pht trin t 6 cng ty thnh vin ln 10 cng ty thnh vin trong thi gian n. - Mc tiu pht trin mt mng li knh phn phi ni a thng sut, bao gm khong 100 nh phn phi ni a hng u trn 64 tnh thnh t nay n 2010 - Cng ty ang ro rit chun b l trnh ln sn giao dch chng khon ti Vit Nam v Singapore. - Xy dng mt thin ng c ph ti Bun M Thut.
III/CcChinLcMarketingCaCaf TrungNguyn
1/ Theo cch tip cn sn phm - th trng: tip cn sn phm - th trng
Chin lc
Thm nhp
M rng
Pht trin
a dng ho
Sng to 5
Sng to
Sng t o 3 Sng to 4
Truyn Thng C ng
Phn Phi
nh Gi Sn Phm
III/CcChinLcMarketingCaCaf TrungNguyn
2/Theo Cch Tip Cn V Phi Hp Cc Bin S Marketing (marmix) Chin Lc Sn Phm: a) - Chnh thc tung sn phm G7 ra cnh trang vi cc i gia c ph ho tan nc ngoi ti Vit Nam.
Thin ng C Ph
Cm n Cc Bn Lng Nghe
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