Scribd Logo
Upload

Welcome to Scribd!

  • Novatech Presentation (Compatibility Mode)

    Uploaded by

    Noor Azreena Ab Wahab
    48 views12 pages
    NovaTechnology is a partnership located in Petaling, Selangor that specializes in electric device and computer device manufacturing. The company has collaborated with Sensonic and has over 4GB of internal memory, adjustable grips and buttons, a 5000 DPI sensor, and onboard storage. The target market for NovaTechnology's mice is laptop, PC, and notebook users including students, gamers, and those seeking comfort. The company will utilize various promotional strategies like advertising and pricing around RM170-RM200.

    Original Description:

    Original Title

    Novatech Presentation [Compatibility Mode]

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    NovaTechnology is a partnership located in Petaling, Selangor that specializes in electric device and computer device manufacturing. The company has collaborated with Sensonic and has over 4GB of internal memory, adjustable grips and buttons, a 5000 DPI sensor, and onboard storage. The target market for NovaTechnology's mice is laptop, PC, and notebook users including students, gamers, and those seeking comfort. The company will utilize various promotional strategies like advertising and pricing around RM170-RM200.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    48 views12 pages

    Novatech Presentation (Compatibility Mode)

    Uploaded by

    Noor Azreena Ab Wahab
    NovaTechnology is a partnership located in Petaling, Selangor that specializes in electric device and computer device manufacturing. The company has collaborated with Sensonic and has over 4GB of internal memory, adjustable grips and buttons, a 5000 DPI sensor, and onboard storage. The target market for NovaTechnology's mice is laptop, PC, and notebook users including students, gamers, and those seeking comfort. The company will utilize various promotional strategies like advertising and pricing around RM170-RM200.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Company Background

    Company Name

    NovaTechnology Sdn. Bhd.


    Business Type

    Partnership
    Location

    Phileo Damansara 2, Petaling, Selangor


    Motto

    Technology and Idea comes together


    Company Experience

    Collaboration with Sensonic Company


    Major

    Electric Device Manufacturing, Computer Device Expert


    Website

    www.novatechnology.com.my

    Organisation Chart
    GENERAL MANAGER

    ADMINISTRATION MANAGER

    HUMAN RESOURCES

    MARKETING MANAGER

    OPERATIONAL MANAGER

    FINANCIAL MANAGER

    SYSTEM DEPARTMENT

    DESIGN DEPARTMENT

    Overview

    Promotion

    Features

    Marketing

    Target Market

    Product Overview
    Core Technologies Research and Development status Research and Development (R&D)

    Features
    Grip adjustable

    Custom Weight System 5600 DPI(Dots per inch) 4 Custom DPI Settings 5 Programmable Buttons Powerful SST Programming Software Lightweight Metal Chassis USB ports MicroSD memory slot: Up to 32GB, sold separately Mini fan inside: air cooling system Internal Memory: 4GB USB modem No install CD required (auto plug and play)

    Interchangable Thumb And Palm Rests

    5 Buttons In Total

    Thumb Adjustable Ptfe Feet Surface

    Storage Tin Microsd & Sim Card Slot At The Left Side Of The Mouse

    Weight Adjustable

    M.I.C.E
    SENSOR TYPE DOTS PER INCH (DPI) NO. OF BUTTONS SYNAPSE ONBOARD MEMORY 1000HZ ULTRAPOLLING SENSIVITY ADJUSTMENT INCH PER SECOND (MAX SPEED) FORM FACTOR MOUSE SIZE APPROX WEIGHT (GRAM) OPTIMAL GRIP TYPE
    Laser 5600 7 Yes

    Razer Naga
    3.5G Laser 5600 17 No

    Logitech's MX518
    Optical 1600 8 N/A

    Yes

    Yes

    N/A

    Yes

    Yes

    Yes

    N/A

    200

    N/A

    Right-handed Adjustable 150 (With 5 6-grams Weight)

    Right-handed Mediam/Large 143

    Right-handed Medium/Large N/A

    Palm Rests, Pinky Grips

    Palm

    Palm

    OPTIMAL MOUSE MAT TYPE WARRANTY EXTERNAL MEMORY BROADBAND MODEM (SIM CARD SLOT) MICRO SD MEMORY SLOT

    Hard

    Hard

    Soft

    1 Year 4gb Yes

    3 Years No No

    3 Years No No

    Yes

    No

    No

    Target Market
    Laptop, PC, or notebook users :i) ii) iii) Students Gamers People who wish for comfort and differences in using mouse.

    Marketing
    Price : RM 170 RM 200 Pricing strategies: Consumer demand The product lifecycle Potential substitutes

    Promotion Strategy
    Message Advertising Promotional Mix

    You might also like