Competitors

HP(Hewlett-Packard)

HP is an American multinational IT corporation that offers software and hardware-

related services and products for individuals, small and medium-sized businesses
and large companies, including marketing, education and healthcare
Tagline:- Keep Reinventing
segment Target group Positioning
The product oh HP satisfy all people between HP uses mix of the
the needs of its customers as product and the price-
the ages of 14 and
it is providing its products in based strategy for
different sectors which 54 who have a
include middle to upper- positioning
businesses ,housework, and middle income
corporate sectors
 DELL

Dell Inc. is an American based technology company. It develops, sells, repairs, and
supports computers and related products and services
Tagline:- Powering the Possible

segment Target group positioning

The primary customer The target market for Dell's positioning strategy
segments include small, DELL is students, is focused on
medium and large-sized employees and small differentiation. The
businesses and individual businessmen company positions itself as
consumers. Dell further a technology leader that
segments based on factors offers cutting-edge products
such as age, income, job
title, and location.

NVIDIA
It is a software and fabless company which designs graphics processing
units (GPUs), application programming interface (APIs) for data
science and high-performance computing as well as system on a chip units
(SoCs)
Tagline:- The way it's meant to be played
segment Target group positioning
The company serves five People between the age unique position to
primary markets:- gaming, group of 16 – 25
data center, professional
benefit from the
visualization, automotive, increasing
original equipment popularity of
manufacturer (OEM) and
artificial
other
intelligence (AI)

LOGITECH
Logitech International S.A. is a Swiss company and a multinational manufacturer of
computer peripherals and software
Tagline:- Get in shape and innovate
segment Target group Positioning
Logitech has two operating Logitech is focused on The company has a strong
segments, peripherals and three distinct target market position, and its
video conferencing. markets: consumers in most recent strategy is
reinventing itself as an
developed markets,
innovator. To appeal to the
consumers in emerging target market.
markets and business
customers.

Warehousing
 A warehouse in Aurangabad and Ambala

Warehousing means holding or preserving goods in huge quantities from

time of their purchase or production till their actual sale
For Tech4All I have chosen public warehouses
I have chosen this because of following reasons:

 Since, I am launching a new product, I instead of building a private

warehouse would acquire warehouses all over the country at
different places at payment of nominal rent
 It will be cost effective
 It will be easier to transport as I can transport goods to more pars of
the country
 Tech4All would require a clean and dust-free place.

Sales promotion techniques

Promo code
Promo codes like first 10 for our customers to give 10%discount
on there first purchase on our website.
 First10 Apply

Instant 5% discount on all prepaid orders on our website.

Redeem subscriptions and offers

Random amount of coins will be
credited into the account of user and
the user can use them to buy
subscription like free 1 month
amazon prime, free 1 month gaana
subscription or discount of up to
10% on dominos

PROMOTION
As we are in introduction phase, our objective is to create brand
awareness by informative advertising.
 I would use print media, hoarding in public places
 Tie up with electronic shop holders and provide them with
shop name banner from Tech4All with logo.

Web marketing
In order to reach a wider basis, I would use social networking sites:
 Create a community on Facebook and Instagram.
 Advertise on YouTube
 Create a WhatsApp channel
This will enable the brand to keep the consumers updated about the
products and give them knowledge of the product.
Create an active Instagram account and posting regular updates
about the product to ensure interaction
Followers will be encouraged to comment there suggestion

Social service
Tech4All will tie with corporate social responsibility to its core
mission . it will commit its brand to efforts to relieve and
ultimately end childhood hunger, and in the following years will
integrate social media into its hunger relief efforts.
For example, it will launch a campaign in Chhattisgarh and Odisha
in which it will donate 5 kg of rice to the capital area food bank for
every comment on its Instagram and YouTube handle.
In the coming years, Tech4All looks forward to launch nationwide
campaign to end childhood hunger.

Transportation

Transportation refers to the movement of goods from one location

to another. Modes of transport include air, rail,road,etc.

Cost Effective
Ideal for new business

Fast Delivery
Road transport is quite fast

Monitor Location of Goods

It will be easier for me to monitor location of good.

Communication
I can easily communicate with the driver
I would try to sign a deal with Blue Dart for a nominal share of
profit.

RANGE
KEYBOARD
T4AK100

T4A100 is a fully membrane keyboard and has Multi-Coloured

Backlit Keys with 7 Lighting Effects to blend easily into your
aesthetically designed Computer Build.
T4A100 has features like Blue Key Switches for low latency, N-
Key Rollover for Anti-Ghosting & Multimedia Controls to easily
control your media volume and track.
T4A100 is designed to enhance your gaming skills and
compliment your environment while being highly durable.
Dimensions: 44 x 14 x 3 cm; 760g
Connectivity:-USB

MOUSE
T4AM100
Type: USB Wired mouse
 Compatibility : All laptops and
desktops
 Interface: USB 2.0
 Button: 3 buttons with scroll wheel
 1 year limited domestic hardware
warranty. Contact Tech4All/dealer
to claim warranty.

T4AM200
  High-end optical engine for precise positioning. 4-speed
DPI optional, adjustable mouse movement speed.
 Button life up to 3 million times, High definition(3200 DPI)
optical tracking delivers more responsive cursor control.
Recommend with a solid colour mouse pad; Compatibility -
Windows XP / Windows7 /Windows 8 / Windows10.
 3 years manufacturer warranty on the device from the date of
purchase.

DESKTOP
T4AD100

 Display & Graphics: 27"

diagonal, FHD (1920 x 1080),
IPS, three-sided micro-edge,
anti-glare, 250 nits, 72% NTSC
| Graphics: Intel UHD Graphics
 Other Features: Networking:
Integrated 10/100/1000 Gbe
LAN, Realtek RTL8821CE-M
802.11a/b/g/n/ac (1x1) Wi-Fi and Bluetooth 4.2 Graphics:
Intel UHD Graphics| Audio: Dual 2 W speakers| Camera:
HP Wide Vision 1080p FHD IR privacy camera with
integrated dual array digital microphone
 Ports: 1 SuperSpeed USB Type-A 5Gbps signalling rate
(Battery Charging 1.2); 1 headphone/microphone combo |1
SuperSpeed USB Type-A 5Gbps signalling rate; 2 USB 2.0
Type-A; 1 RJ-45|Expansion slots: 2 M.2 (1 for SSD, 1 for
WLAN)
  Processor : Intel Core i3-1215U (1.2 GHz base frequency, up
to 4.4 GHz with Intel Turbo Boost Technology, 10 MB L3
cache, 6 cores, 8 threads)|Memory: 8 GB DDR4-3200 MHz
RAM (1 x 8 GB) | Storage: 512 GB PCIe NVMe M.2 SSD

Graphics Processor Unit

T4AGPU100

 Core Clock : 1792 MHz (Reference Card: 1777 MHz);

CUDA Cores : 3584
 Memory Clock : 15000
MHz; Memory Size : 12
GB
 Memory Type : GDDR6;
Memory Bus : 192 bit;
Memory Bandwidth
(GB/sec) : 360 GB/s

 Card Bus : PCI-E 4.0 x 16; Digital max resolution :

7680x4320
 Multi-view : 4; PCB Form : ATX
 DirectX : 12 Ultimate; OpenGL : 4.6
 Recommended PSU : 550W; Power Connectors : 8 pin*1
 Output : DisplayPort 1.4a *2; HDMI 2.1 *2
WEBCAM
T4AW100
 Resolution and Frame rate: Max.
1920 x 1080P, Max. 30Fps | Focus
type: fixed, Focus range: 60cm to
infinity| Microphone: Dual digital
mic
 1 year manufacturer warranty on the
device from the date of purchase. UVC,
plug and play
 Compatible with Windows XP (SP2, SP3), Vista, 7, 8, 10,
Mac OS X 10.6 or higher
 Plug and Play: No drivers needed, just plug the webcam via
the USB port into the computer
 Video Calling: Get quality video streams on
Zoom/Skype/Facebook
Messenger/YouTube/WhatsApp/Google
Hangouts/Line/Viber/WeChat
LABELLING
KEYBOARD
FRONT

BACK
 PACKAGING(keyboard)
PRIMARY PACKAGE
IT Refers to product immediate container
In some cases, the primary packaging is kept till consumer is
ready to use the product eg plastic packets,etc
Sometimes it is kept throughout the whole life of product eg
match box
Primary package of Tech4All is a durable and safe cardboard
pack covered with bubble wrap for extra safety,it is
attractively printed with all the info like license no, batch no,
manufacture details,
For keyboard :-
Secondary packaging
it refers to additional layers of protection that are kept
till the product is ready for use
For tech4All I will be using a bubble wrap to wrap all
my products to increase the safety as it absorbs all the
shock and other pressures which ensures safety of
product
Transportation packaging
It refers to further packaging components necessary for storage,
identification or transportation.
Products of Tech4All will be stored and transported in corrugated
boxes containing 50 keyboards in box
LOGO

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Tagline
#we innovate technology
My products