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  • New Product Strategy: Market Entry

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    Vinit Suchak
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    This document outlines a new product strategy focusing on innovation, market entry, and product line extension. It discusses using a communication mix including direct marketing, personal selling, public relations, sales promotion, and advertising. Tools for communication include training apprentices and hiring permanent employees. The proposed communication mix utilizes direct marketing techniques such as door-to-door marketing, public relations through word of mouth, and distributing brochures.

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    Mktg Strata

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    This document outlines a new product strategy focusing on innovation, market entry, and product line extension. It discusses using a communication mix including direct marketing, personal selling, public relations, sales promotion, and advertising. Tools for communication include training apprentices and hiring permanent employees. The proposed communication mix utilizes direct marketing techniques such as door-to-door marketing, public relations through word of mouth, and distributing brochures.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views4 pages

    New Product Strategy: Market Entry

    Uploaded by

    Vinit Suchak
    This document outlines a new product strategy focusing on innovation, market entry, and product line extension. It discusses using a communication mix including direct marketing, personal selling, public relations, sales promotion, and advertising. Tools for communication include training apprentices and hiring permanent employees. The proposed communication mix utilizes direct marketing techniques such as door-to-door marketing, public relations through word of mouth, and distributing brochures.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    New Product Strategy

    Innovation

    Market Entry Product Line Extension

    Communication Mix
    Direct Marketing

    Personal Selling

    Public Relation

    Sales Promotion

    Advertising

    Tools for communication

    Trainee

    apprenticeship others

    Permanent

    From apprentice Through ESS

    Communication mix

    Direct Marketing

    Door to Door

    Public Relation

    Word of Mouth

    Broucheure Distribution

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