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PaperID [MB,602]
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MBA (Scm. '3'"dl4'h) {-:ONSUMERBtrIIAVIOUR & PROMOTION MANAGITMIiI{T (MB-602) ' ca"va krww ' a(A4l42o(4 q t'n u 'firnc: 03 l{ouru llaximurn V1arks: 60 Instruction to Candidates: 1) Section A is ComPulsorY' from Section- B' 2) Attcmpt any F-ourquestions Section - A QI) a) b) c) d) e) 0 g) h) t j) of What arethe objectivcs aclvcrtising? writing? What is coPY Defineunfair tradepractices' promotionandaclvertising. betwccnsales Dif{'crentiatc Whatis subliminal PerccPtion? research? of what is the significance motivational by Whatcloyou uuderstemd opinionleadership? DefineCulture. What is Innovation? Bchaviour' DefineConsumer Section - R @xlA=44) some and MarketingCommunication suggest of the e2) F,xplain concept Integratecl waysto makeit effective. thc mediaand discuss factorsa{fccting variousrypesof aclvertising e3) T:xplain mediasciection' (10x2=20)

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of research? Expiainits process. Q4) what is the purpose consumer Discuss role of extrinsiccuesand intrinsiccuesin the the Q5) Defineperception. perceived qualityof a procluct. Q6) F'xplainthe factorsaffectingthe credibility ol-marketingcommunication. Floward-Sheth modelof consumer decision making. Q7) Discuss

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