1

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

()
60
52
38
100
86
95
70
45
41
92
75
84
75
65
55
88
76
80

.
.
, , , ,
. ,
, . ,
4,5 6 ,
0,50 .,
, .
. .
,
,
.

Items in the belief in good luck scale (BIGLS)

1. Its a mistake to base any decisions on how lucky you feel*
2. Luck plays an important part in everyones life
3. Some people are consistently lucky, and others are unlucky
4. I consider myself to be a lucky person
5. I believe in luck
6. I often feel like its my lucky day
7. Luck is nothing more than random chance*
8. I consistently have good luck
9. There is such a thing as luck that favors some people, but not others
10. I dont mind leaving things to chance because Im a lucky person
11. Even the things in life I cant control tend to go my way because
Im lucky
12. Luck works in my favor

Believability of the price

I believe the price of this Xoz bottle is at the regular 10oz price
Believability of the quantity:
I think the true quantity is less than Xoz
Believability of the offer
I find the "X% more free" hard to believe The offer would have been more realistic at
"40% more free"
The offer would have been more realistic at "20% more free"
Perceived value:
I find this offer a good deal
Purchase intentions
At "X% more free," I will likely buy one bottle.
At "X% more free," I will likely buy more than one bottle
Perception of manufacturer (not specifically of Vaseline):
In general, manufacturers are sincere in their bonus pack offers.
Manufacturers offer bonus packs to get rid of old excess inventory.
Manufacturers do raise prices slightly when offering bonus packs.
Price discount preference:
I would prefer a 20% price discount over the extra free lotion

The following questions are related to your opinion regarding the various sales promotion
offers by the different brands of detergent
1 Strongly Disagree 2 Disagree 3 Uncertain 4 Agree 5 Strongly Agree
1. Promotional offers with detergents pleases me
2. Promotional offers interests me about the brands of detergent
3. Promotional offers with detergents influence me to buy the product
4. Promotional offers with detergents seem to be dishonest

5. Promotional offers makes me feel like I am being manipulated

6. A promotional offer gives a good image about a particular brand
The following questions are related to your views on prices of brands of detergent on
promotion
1 Strongly Disagree 2 Disagree 3 Uncertain 4 Agree 5 Strongly Agree
7. At sale price the detergents are usually good value for money
8. Usually the different brands of detergent appears to give a good deal
9. The offered sale price of different brands of detergent is usually quite fair
10. The proposed offer for the different brand of detergent is usually extremely good
The following questions are related to your views on quality of brands of detergent on
promotional offers
1 Strongly Disagree 2 Disagree 3 Uncertain 4 Agree 5 Strongly Agree
11. The brands of detergent on promotion is usually extremely good at cleaning clothes
12. The brands of detergent on promotion are usually highly reliable
13. The brands of detergent on promotion usually matches my expectations
14. The brands of detergent on promotion is usually of high quality
The following questions are related to your loyalty towards detergents in general
1 Strongly Disagree 2 Disagree 3 Uncertain 4 Agree 5 Strongly Agree
15. I put in an effort while choosing a brand of detergent
16. I always thought of a particular brand of detergent over the other brand(s) when I consider buying detergent
17. I consider brand to be very important in choosing a detergent
18. Over the last few months/years, I have always bought the same brand of detergent because I really liked the
brand
19. I would be upset if I had to buy another brand of detergent if a particular brand is not available
20. I would continue to buy the same brand of detergent because I like the brand very much
21. I feel very attached to a particular brand of detergent over the others
22. Although another brand was on sale, I still bought one particular brand of detergent
23. Once I have decided on a particular brand of detergent over other brands, I will stick by it
24. If a particular brand of detergent was not available at the stores, I would rather not buy at all if I have to
choose another brand
Please tick () the appropriate answers
Gender:
Male
Female
Age Group:
15 20
20 25
25 30
30 - 35
35 - 40
40 - 45
Above 45

, ,

 .
.
.
.
.
.
- .
, .
.
.
, , .

.
.
.
-.
-.

- .
- .
, .
.
.
.
.

.
.
.
.
.
.
.
.
.
.

.
, .
- , .
.
.
.
.
.
.
, .
.
.
, - .
.
, .
, , .

 , ; ; ;
, .
. .
.
?
- ?

-

?
Q2. - ?
, 5 , -
.

- ,


-, - ,

, ,
, ,

, ,


-
,
-
Q3.
.
1 7 1 , 7
.

,

,

,

-

,

,

-

,


,


,

,
,

D1. :

/ /

/ /
.

//
/, /
.
/

,

,

/, , /
,
,

.
/

,

,

/, , /
,
,

.
/

,

,

/, , /
,
,

80 .

 81 140 .
141 200 .
201 300 .
301 400 .
401 500 .
501 600 .
601 700 .
701 800 .
801 900 .
901 1000 .
1001 1200 .
1201 1500 .
1501 .

http://www.dnevnik.bg/pazari/2010/10/28/983872_pazarut_na_burzooborotni_stoki_vurvi_kum_nasishtane/
http://www.couponsinc.com/corp/source/redemption.html
http://www.valassis.com/1024/production/FSIdesign.aspx