KELANA JAY A STUDY CENTRE 18-5 PLAZA CCL, JALAN PERBANDARAN 556/12 KELANA JAY A URBAN CENTRE 47301

KELANA JAY A

FINAL EXAMINATION JANUARY 2008

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COURSE TITLE COURSE CODE DATE/DAY TIME/DURATION ENTREPRENEURSHIP AMD2013 29 APRIL 2008 / TUESDAY 9.00 AM - 12.00 PM / 3 HOURS

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INSTRUCTIONS TO CANDIDATES:
1. 2. 3. 4. This Question Booklet consists of THREE (3) Sections, Section A, Section Band Section C. Answer Section A in OMR Sheet provided. Answer Section B and Section C in ANSWER BOOKLET provided. Candidates are not allowed to bring into the examination hall/room any form of written materials or electronic gadget except for stationery that is permitted by the Invigilator. Students who are caught breaching the Examination Rules and Regulation will be charged with an academic dishonesty, and if found guilty of the offence, the maximum penalty is expulsion from the University. (This Question Paper consists of 5 Printed Pages)
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AMD2013 - Entrepreneurship Semester January 2008 Final Examination

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SECTION A : MULTIPLE CHOICE QUESTIONS (20 MARKS) There are TWENTY (20) multiple-choice questions in this section. Answer ALL questions in the OMR sheet provided.. 1. Which of the following is the primary purpose of a business plan? a. To develop future new technologies b. To guide and assist the entrepreneur c. To provide an alternative perspective d. To avoid competitive over reactions The following people need a business plan EXCEPT: a. Lenders b. Investors c. Customers d. Security Commission What is the last step to be taken by an enterprise in identifying, evaluating and selecting a business opportunity? a. Identifying the needs and wants of customers b. Scanning the environment and evaluating of self and the community c. Screening of business opportunity d. Selecting a business opportunity and preparing a Business Plan The process of dividing the market into smaller homogenous groups is referred to as : a. Target market b. Sales forecast c. Marketing strategies d. Market segmentation Every business starts with current environment. a. an opportunity b. an idea c. capital d. market that can be identified or taken advantage of within the

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" This business plan is produced by Excel Sdn Bhd to obtain business financing from Bank Rakyat for the amount of RM50,OOO". The above a. b. c. d. statement explains the organization introduction purpose background of the business plan.

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These are key components of a marketing plan EXCEPT: a. Marketing budget b. Sales forecast c. Market share d. Marketing kit Correspondence address, registration number, main activities and form of the business are items to be included in: a. Company background b. Administration plan c. Location of the business d. Owners or partners background
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AMD2013 - Entrepreneurship Semester January 2008 Final Examination

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Schedule of remuneration, duties and responsibilities are drafted in a. administration planning b. marketing planning c. operation planning d. financial planning The owners and business are separate entities in a a. new partnership b. micro enterprise c. sole proprietorship d. private limited firm _

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Sole proprietorships are _ a. legally registered with minimum two owners b. should be discontinued when it is profitable c. are terminated upon the death of the owner d. are easy to dissolve because the paid-up capital is RM2 Which of the following is TRUE about partnership? a. Requires credibility and skills b. Limited liability c. Limited business expansion d. Limited capital An organizational structure can be visualized through: a. an organizational chart b. salaries and wages c. duties and functions d. number of subordinates It is important to identify the target market EXCEPT: a. it is not practical and impossible to satisfy the needs and wants of the entire population b. good business practices must be based on religious boundaries and ethical practice c. most businesses have limited resources in terms of time, money and manpower d. it is better to focus on activities that would attract a core group of customers that has the highest potential to purchase the goods or services Among the characteristics of a small business are as follows EXCEPT: a. typically registered as a sole proprietorship, partnership or a private limited company b. not flexible to adapt to changes in the environment due to its size and informal structure c. the structure is often flat and informal d. the entrepreneur of the business leads the company The following are the roles of SMEs EXCEPT: a. a source of competition b. prepares entrepreneurs for larger ventures c. a source of innovation and creativity d. increase the number of government agencies Which of the following is .NOT to be included in a financial plan? a. Types of business b. Relevant sources of finance c. Initial capital d. Project Implementation

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AMD2013 - Entrepreneurship Semester January 2008 Final Examination

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18.

Which of these statements does NOT describe the importance of a financial plan? a. To determine the project implementation cost b. To identify the relevant sources of finance c. To ensure that the initial capital is sufficient d. To scan the environment for business opportunity The following agencies have provided support to entrepreneurs a. MITI b. PUNB c. MARA d. AF In Malaysia, a. b. c. d. gender entrepreneurship male entrepreneur female entrepreneur gender inequality sole proprietorship in Malaysia EXCEPT:

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is commonly used to reflect:

SECTION B : SHORT ESSAYS (40 MARKS) Answer ALL questions in this section. Answers should be written in the answer booklet provided. 1. List FOUR (4) phases in Entrepreneurial Process. (4 marks) (6 marks) (5 marks) in a franchising (7 marks)

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What are the steps involved in the process of developing a financial plan. What are the characteristics What is franchising program. of SMEs that are different from big businesses? participating as a franchisee

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and what are the advantages

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List FOUR (4) steps involved in the process of identifying, evaluating and selecting a business opportunity. (4 marks) Distinguish between a sole proprietorship, partnership and a private Limited Company.(9 marks) What is a venture capitalist? (5 marks)

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SECTION C : ESSAYS (40 MARKS) Answer TWO (2) questions only. Answers should be written in the answer booklet provided. 1. Azmah is a women entrepreneur. She and her village friends make banana chips and tapioca chips to sell at the pasar tani (farmers market). Explain the role of women in entrepreneurship and how they contribute to the economic growth and development of a country? (20 marks) Cheng wants to start a kopitiam business but he does not have enough capital to fund the business. You need to assist him on how to write a business plan so that he can source out funding for his business soon. Describe what a Business Plan is and what it comprises according to its sequence. (20 lTlarks) Lisa is a student trainee at Avon (a cosmetic company). During her internship, she has been given a task to produce a marketing plan for the new season 2008. She has referred this task to you since you have studied entrepreneurship course. Describe the components of a marketing plan and propose a suitable marketing plan for this company. (20 marks)

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AMD2013 - Entrepreneurship Semester January 2008 Final Examination

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4.

Raju and his friends have decided to start a car rental business. Before he starts the business, you need to advise him about his potential market. How can marketing research help this aspiring entrepreneur to identify a market and thus start on his new business? (20 marks)

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