Republic of the Philippines

Department of Education
Region IX Zamboanga Peninsula
Zamboanga del Sur Division
GUIPOS NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
Technical Vocational Livelihood Strand
Poblacion Guipos, Guipos Zamboanga del Sur

Entrepreneurship
Multiple Choice
Direction: Choose the letter of the correct answer and write it in Capital Letter on your
answer sheet.

1. Which of the following describes entrepreneurship?

a. Involves seeking opportunities for a market, establishing and operating a business
out of the opportunity.
b. It is reactive process of developing and innovating business to make profit.
c. It is a proactive process of developing a business venture to make a profit.
d. Involves developing business plan and seeking opportunity.
2. Which of the following an entrepreneur who puts technology at the core of his or her
business model?
a. A technopreneur
b. An intrapreneur
c. An extrapreneur
d. A techentrepreneur
3. How entrepreneurship improves people’s living standards?
a. By putting business in a society and create employment.
b. By giving capital to the aspiring entrepreneur.
c. By paying taxes to the government.
d. By using the natural resources and government properties.
4. Which of the following best describes entrepreneur?
a. An individual simply put not comfortable with the daily routine.
b. A unique individual which enjoy seeing their people flourish.
c. A unique individual and extraordinary dedication to establish and manage business.
d. An individual has the power and power to innovate and produce product / services.
5. How can we say that an entrepreneur is a social entrepreneur?
a. If the entrepreneur is interested in starting a business for the greater social good and
not just the pursuit of profit.
b. If the entrepreneur is creating more products and pursuit for profits.
c. If the entrepreneur is innovating products/ services for profit.
d. If the entrepreneur run a new big idea or project for the development of the
company.
6. Which of the following describe extrapreneur?
a. An entrepreneur who takes advantage of the country’s social problem and turn them
into profitable institutions.
b. An entrepreneur in a large company who is tasked to think, establish and run a new
big idea or project.
c. An entrepreneur who hops form one company to another to act as the innovation
champion, providing, creative and efficient solutions.
d. An entrepreneur who look for opportunities for their business to grow.
7. Why entrepreneurship is important?
a. To help students to become competitive and creative.
b. To help students to solve the economic problem.
c. To students to identify and define their different talent and skills.
 d. To help students to identify problems and solutions to the market , develop their
skills and talents.
8. Which of the following is the cons of entrepreneur?
a. Income generated actively
b. Income usually fixed per month and increase every year
c. Income only earned when the business is successful.
d. Income earned whether when the business is successful or unsuccessful.
9. Which of the following is the pros of entrepreneur?
a. Provides job
b. Seek for a job
c. Follow policies and procedures
d. Has limited number of vacation days.
10. Which of the following has the power to disengage nonperforming employees by
applying the due process?
a. Supervisor
b. Entrepreneur
c. Leader
d. Specialist
11. Which type of business deals with adding the internet as a marketing and transaction
channel for selling?
a. Direct selling business
b. Tutorial business
c. Online business
d. Printing business
12. Which of the following is the easiest business to set up due to minimal capital required?
a. Rice retailing business
b. Online selling business
c. Street food business
d. Sari – sari store business
13. Which of following is considered as the most difficult in having a business?
a. Determining the capital needed
b. Running the business
c. Opportunity spotting and assessment
d. Developing a business plan
14. Who are the reliable sources of opportunity information?
a. Entrepreneur
b. Business man
c. Investor
d. Consumers
15. Why business plan is important for the business?
a. It will serve as the guide to the entrepreneur to track the strategy of the competitors.
b. It will serve as a guide to the entrepreneur in how to handle and manage the
business.
c. It will help to provide good services.
d. It will help to innovate products or services.
16. Why is it important to understand market problem?
a. In order to find opportunity for the business.
b. To keep information from the customers and provide or services for their need.
c. To see opportunity to build business.
d. Provide the information to develop the right product and market them effectively.
17. What is the toughest job of the entrepreneur?
a. Is to carefully evaluate and find the capital needed for the business.
b. Is to carefully assess the opportunity through estimation of opportunity length,
threats, capitalization and calculation of real and perceived value.
c. Is to carefully evaluate the business plan for the profit purposes.
 d. Is to carefully assess the opportunity which is the market and prepared the capital
needed.
18. Which of following is the most difficult process of all due to the number of options that
the entrepreneur will have to choose from?
a. Opportunity seeking
b. Opportunity screening
c. Opportunity seizing
d. Opportunity assessment
19. Which of the following factors represents a general view of a locality’s traditions,
customs, beliefs, norms and perceptions?
a. Technological factors
b. Environmental factors
c. Economic factors
d. Socio – cultural factors
20. What factors play vital role in the scanning of marketing environment?
a. Technological factors
b. Environmental factors
c. Economic factors
d. Socio – cultural factors
21. How can demographic factors help business?
a. Demographic factors help the entrepreneur to identify the customers according to
their location.
b. Demographic factors help the entrepreneur target customers accurately and classify
their need, wants and desires.
c. Demographic factors help the entrepreneur target customers accurately according to
their perceptions and motivations.
d. Demographic factors help the entrepreneur to classify the market according to their
policies.
22. When is the business plan formulated?
a. If the entrepreneur has already spotted and assessed the opportunities for market.
b. If the entrepreneur has already spotted the right target customer.
c. If the entrepreneur implements the business.
d. If the entrepreneur analyzes the capital needed.
23. Why identifying and ranking the uniqueness of the product or service attributes is the
difficult part of creating an effective unique selling proposition?
a. Because it emphasizes the different marketing strategy of the competitors.
b. Because the entrepreneur finds the customers need and satisfaction.
c. Because the entrepreneur only needs to choose one or two at the most attributes.
d. Because the entrepreneur needs to address the demand of the customers.
For the number 24-26 read the situation analysis and answer the following questions:
24. Which of the is the first and most unique strategy of Aling Tere?
a. Process
b. People
c. Packaging of the sari – sari store
d. Location
25. Why people considered as the 3rd unique strategy of Aling Tere?
a. Because Aling Tere solve the problem of the market.
b. Because it is the only semi – convenience store I the area.
c. Because it is the only sari -sari store that has two persons who works in shifts.
d. Because the sari -sari store provide the needs and wants of the target customers.
26. Which of the following is the major driver in customer to purchase a product or avail the
services?
a. Unique Selling Proposition
b. Value Proposition
c. Marketing Strategy
d. Customer Requirements
27. Who is the life blood of the business?
a. Entrepreneur
b. Customer
c. Employee
d. Investor
28. Why it is important to know the customer requirements?
a. Because customer requirements, the entrepreneur identify the need and wants of
customer and the entrepreneur also identify his or her target customers.
b. Because customer requirements give the customers satisfaction of the product /
services they purchase or avail.
c. Because customer requirements the entrepreneur offer cheaper price and good
quality of the product.
d. Because customer requirements the entrepreneur implement higher price and gain
more profit.
29. Which of the following are the direct customer or customers avail the product or
services?
a. Secondary target market
b. Last target market
c. Optional target market
d. Primary target market
30. How can an entrepreneur define and understand his / her target market?
a. By selecting
b. By market segmentation
c. By grouping the customer
d. By adding t`he customer
31. Why market segmentation is important to a business?
a. Because it can help to determine the profit.
b. Because it can help to define and better understand the target market.
c. Because it can help to become more progress and develop more business.
d. Because it can help to produce more products and services.
For number 32-34 read the situation analysis and answer the following questions:
32. What is the market size of Mr. Takusawa?
a. 83,950 kls. of pork
b. 83,945 kls.of pork
c. 83,948 kls.of pork
d. 83,947 kls.of pork
33. How much is the potential market share?
a. 335,306.25
b. 335,305.25
c. 325,306.25
d. 325,305.25
34. How much is the potential market share with the new average net profit?
a. 220,368.25
b. 220,368.35
c. 220,368.75
d. 220,368.55
35. What is the term used to refer to the set of actions or tactics that a company uses to
promote its brand or product in the market?
a. Market b. Marketing c. Market Mix d. Marketing Mix
36. Which of the following best describes the “Product “in the marketing mix?
a. The price of the product
b. The place where the product is sold
c. The tangible and intangible good or service that is being offered to customers
d. The promotion used to advertise the product
37. What is a peso value that an entrepreneur assigns to a certain product or service?
a. Place b. Price c. Promotion d. Product
38. How does a company determine the right price for a product?
a. By analyzing competitor prices
b. By conducting market research
c. By setting the price to cover costs and make a profit
d. All of the above
39. Why is marketing mix important in the development of marketing strategy?
a. It helps to identify the costs associated with producing and selling a product or
service.
b. It provides a framework for creating a consistent and cohesive message to
customers.
c. It helps to differentiate the product or service from competitors and meet the needs
of the target market.
d. It determines the size of the target market and the potential demand for the product
or service.
40. Why place important in creating business?
a. Increase the chances of a business failing.
b. Increase the number of target market
c. Increase the chance of a business to success.
d. Increase the chance to have more competitors.