: RESEARCH PROPOSAL :

We are the students of S. V. Institute of Management, Kadi pursuing First year MBA. As a part of our curriculum we have to undertake our Summer Internship Project for duration of 6 8 weeks starting from 1st Jun in the company. We are keenly interested to carry out this project on Awareness& consumer interest regarding 3G Technology among mobile consumer.We have to conduct the survey on companys issue and for the same we need your support. We humbly request you to assign us the topic for the survey.

Regards, Varun Dave - No. 05 [Div- A] Viraj Shah - No. 51 [Div- A]

CH: 1 INTRODUCTION
 TOPIC:Awareness& consumer interest regarding among mobile consumer 3G Technology

is to,  PURPOSE:The goal of thi st o Measure the understanding of mobile consumers regarding the awareness of the 3G Technology. o To measure the requirements of users towards 3G Technology.

 SIGNIFICANCE OF THE STUDY: o Why the study is imp rtant?

o A 3G phone and use the 3G network, you can make video calls, watch television, broadband Internet, receive e-mails and download music tracks, as well as normal voice calls and messaging services for mobile phones. o What benefits will occur? o Consumer Point Of View

y You can perform all those functions that you perform at present
with your mobile devices but at much higher speed than before. It provides you with faster connectivity, faster internet access, and music entertainment with improved quality. The benefits are immense. You can avail the benefits of video calling. You can call you friend and have a video call facility. The clarity is better and the facility can be enjoyed as long as both of you areusing the 3G technology. You can use your mobile phone as a modem for your computer and mail the important documents. Downloading games and songs is much faster with this technology. You can download your favourite games in your mobile and start playing. You can also download the music videos or simply the songs. The technology enable for much faster download. Hence it will take only few minutes to download movie clips or albums. So it will increase the awareness as well as selling of 3G Mobile phones.

o Company Point Of View y Company can identify the zone of the customer from which he
or she belongs to and which of the facilities he or she needed. Zone can be classified on the basis of the area the field in which they work and also by profession. On the basis of that the data can be useful to set the prices of different 3G valueadded services.

 RESEARCH QUETIONS
1. Do you use mobile phone?
a) b) Yes No If Yes then, 1.1.Which mobile connection do you have? a) b) c) d) e) f) g) h) i) Airtel Aircel BSNL Idea MTNL Reliance TATA Docomo Uninor Vodafone

2. Rate the following services you frequently use?

(Rank from 1 to 5, where 1- Most preferable and 5- Least Preferable. No two options should be given same rank) Services Voice calls SMS MMS GPRS Voice message Rank

3. Which kind of new services you want from your service providers?
Service Video Conference Video calling Live TV GPS Broadband Internet Required Not Required

4. Do you know about 3G Technology?

a) b) Yes No If Yes then, 4.1) From which resources you come to know about 3G Technology? a) b) c) d) e) f) g) Newspaper Magazines TV Radio Internet Roadside Hoardings Others specify _____________

5. Would you like to buy 3G Enabled mobile phone?

a) b) Yes No If Yes then, 5.1) How much would you like to pay for 3G enabled mobile phone? Mobile Price (INR) 7000 - 11999 12000 - 16999 17000 21999 More than 22000

6. From the following which of the 3G services would you like to have?
(Rank from 1 to 5, where 1- Most preferable and 5- Least Preferable. No two options should be given same rank) NOTE: ALL THE FEATURES MENTIONED BELOW ARE THE VALUE ADDED SERVICES. Video Conference - 250/- per month Video calling - 2/- per minute Live TV - 300/- per month GPS - 100/- per month Broadband Internet - 150/- per month [ALL THE PRICES MENTIONED ABOVE ARE HYPOTHETICAL Service Video Conference Video calling Live TV GPS Broadband Internet Rank

7. For 3G service which one of the following service provider would you like to
prefer the most? a) Airtel b) Aircel c) BSNL d) Idea e) MTNL f) Reliance g) TATA Docomo h) Uninor i) Vodafone 7.1) On which basis you have chosen your service provider? Brand name Attractive offers ( Schemes ) Network Coverage Customer Support Service Number of Outlets

8. Give your comments regarding the future of 3G Technology.

_____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _________________________________________________ ____________________ _____________________________________________________________________ ______________________________

DEMOGRAPHIC CHARACTERISTICS Name:_____________________________________________________________________ Address:____________________ _________________________________________________ _____________________________________________________________________ _____________________________________________________________________ __________________ Mobile Number:- _________________________ Age:- _____ Gender:-____ Educational Qualification:-______________________________________ Profession:-___________________________________ Monthly Income:-______________________________

CH: 2 BACKGROUND
 LITERATURE REVIEW:
Robins (2008) This paper is about marketing the next generation of mobile telephones. The study is about third generation of cell phone technology, what is usually known as 3G for short. There are various issues about that new innovative. One is how to price 3G handsets and services at a level which will enable telephone operating companies to recoup the high prices they have already paid to governments for operating licenses. Second the technology is not yet complete, there are no agreed international standards and companies do not yet know what new services the technology will prove capable of delivering effectively. All variants of 3G remain dependent on largely unproven technology. Marketing 3G is going to be about services which are new and in many cases, yet to be designed. At the same time, it will involve services which can also be obtained by computer and other means. It follows that the marketing task will be high risk. First, 3G has no obviously unique selling proposition to build on except, perhaps, the combination of live video and easy portability. Second, the potential customers have not yet had adequate opportunity to signal their service likes and dislikes. Third, the cost and complexity of service provision leave doubt about the market s reaction to price.

Debnath (2008) This study explain that the prime focus of the service providers is to create a loyal customer base by benchmarking their performances and retainingexisting customers in order to benefit from their loyalty. With the commencement of the economic liberalization in 1991, and with a view to expand and improve telecom infrastructure through the participation of the private sector, the Government of India permitted foreign companies holding 51% equity stake in joint ventures to manufacture telecom equipment in India. The Indian Government has announced a new policy, which allows private firms to provide basic telephone services. There had been a monopoly of the state-owned department of telecommunications. However, several companies are expected to benefit from the policy change.

Seth et al (2008), in their study titled Managing the Customer Perceived ServiceQuality for Cellular Mobile Telephone: an Empirical Investigation analysed that there is relative importance of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience, empathy and tangibles. This would enable the service providers to focus their resources in the areas of importance. The research resulted in the development of a reliable and valid instrument for assessing customer perceived service quality for cellular mobile services.

Fernandez (2007) in their study titled Understanding Dynamics in an EvolvingIndustry: Case of Mobile VAS in Indiaanalysed that Mobile Value Added Services (VAS) is a rising star in the fast growing wireless business. In the paper, attempt is made at understanding the strategic dynamics of the evolving environment within which the Indian players are operating, the challenges and structure of the same. Our literature and industry review indicates that - while the value chain of industry is complicated yet one can observe the bipolar nature of bargaining powers between mobile network operators and content aggregators.

 DEFINITION OF TERMS:
o 3G: 3G refers to the third generation of mobile telephony (that is, cellular)

technology. The third generation, as the name suggests, follows two earlier generations. The first generation (1G) began in the early 80's with commercial deployment of Advanced Mobile Phone Service cellular networks. The second generation (2G) emerged in the 90's when mobile operators deployed two competing digital voice standards.

CH: 3 METHODOLOGY
 SAMPLING DESIGN: o UNIVERSE:Area of Ahmedabad city o POPULATION:
    Students- Age ranging from 18 to 25 Professionals- Age ranging from 25 to 50 Sample Size: 300 Time frame: 6-8 weeks

 SAMPLING METHOD o Non-probability method

 Judgmental sampling method

 TESTING METHOD o Null Hypothesis testing  SCOPE & LIMITATIONS

o Mobile with 3G technology brings many new features which are very useful like, you can make video calls, watch television, broadband Internet, receive e-mails and download music tracks, as well as normal voice calls and messaging services for mobile phones. o Biggest limitation is it is only applicable to those people having mobile phones.