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Location Intelligence in Marketing: Customer Location Aware Systems
Location Intelligence in Marketing: Customer Location Aware Systems
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Social Media
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- Wordpress - Facebook - Foursquare YouTube - Blogspot - Twitter - Gowala - Flickr - My Space - Linkedin - Loopt - Friendster Social media analytics touches multiple disciplines namely social network analysis, machine learning, data mining, information retrieval and NLP. Social media generates huge volumes of data (usually unstructured) which makes application of conventional methods for analysis difficult. This has lead to rise of new data structures and programming techniques which leverage distributed computing like Hadoop and Map Reduce to mine the social media data. Network Machine Info NLP/ AI Analysis Learning Retrieval
Social Media, can influence the perception and purchase behavior of a large number of potential buyers, based on comments and opinions about companies and their products. This is a concern to marketing organization, as not only the spread of negative information is difficult to control but also difficult to detect in the large space of blogs, forums and social
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Flickr
Foursquare
Foursquare provides integration with Twitter and Facebook, automatically posts in respective networking sites as foursquare user publish/posts 514 stores Wikipedia defines Location Intelligence The capacity to organize and understand complex phenomena through the use of geographic relationships inherent in all information All major brands are available on foursquare. Brands now have a way to track the location of their customers and have the ability to use this intelligence for various marketing purpose. After today all our prescriptions will be through @CVS, no more @Walgreens horrible customer service.-at Walgreens http://gowal.la/c/3fdp4 Source: Twitter An actionable insight Walgreens store location
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Site Selection
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Recommend products a customer might be interested by gaining 360 degree view of the customer., target him/her in real time to increase sales. The customers overall sentiment score can be used to decide whether to give away an offer. Because the sentiment score indicates his/her satisfaction levels are low
Retail stores which have Pharmacy presence can in real time send fill reminders to their customers, which in turn increases Rx Adherence and increased sales. Walgreens, Wal-Mart among other brands offer pharmacy services.
Site selection, the decision about where to locate a new store or facility, is probably the most common application of Location Intelligence today. When location data is combined with available real estate data, demographic data, data on current customers, and information on prospective customers, the resulting Location Intelligence can help identify a site location with maximum