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  • Your Choice, Your Future

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    Diana Widi
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    Marketing has become increasingly important compared to the past where production and sales were prioritized. The document discusses marketing strategies and frameworks including segmentation, targeting, positioning (STP) to understand customer needs and develop effective strategies. It also covers the marketing mix of the traditional 4Ps for consumer goods and 3Ps for services, as well as introducing the 4Cs framework to understand competitors and adapt to changes and sustainability issues. The overall message is that marketing is crucial in today's business environment and everyone can be considered a marketer.

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    Marketing

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    Marketing has become increasingly important compared to the past where production and sales were prioritized. The document discusses marketing strategies and frameworks including segmentation, targeting, positioning (STP) to understand customer needs and develop effective strategies. It also covers the marketing mix of the traditional 4Ps for consumer goods and 3Ps for services, as well as introducing the 4Cs framework to understand competitors and adapt to changes and sustainability issues. The overall message is that marketing is crucial in today's business environment and everyone can be considered a marketer.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views7 pages

    Your Choice, Your Future

    Uploaded by

    Diana Widi
    Marketing has become increasingly important compared to the past where production and sales were prioritized. The document discusses marketing strategies and frameworks including segmentation, targeting, positioning (STP) to understand customer needs and develop effective strategies. It also covers the marketing mix of the traditional 4Ps for consumer goods and 3Ps for services, as well as introducing the 4Cs framework to understand competitors and adapt to changes and sustainability issues. The overall message is that marketing is crucial in today's business environment and everyone can be considered a marketer.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Your Choice, Your Future

    MARKETING is The Future !!!


    Sukardi Arifin Majalah Marketing

    Marketing History?
    Produksi (Q) : D >>> S Produk (Type) : D > S Sales & Promotion : D < S Marketing : D <<< S
    Sukardi Arifin Majalah Marketing

    Selling or Transaction

    Buyer Need & Want Cust Satisfaction Cust Loyalty

    STP
    Segmentation : Targeting
    Fitting Strategy
    Size, Growth and Competitive Advantage Mapping Strategy Heterogenitas VS Homogenitas

    Positioning
    Communication Strategy Association, Image, Awareness, etc
    Sukardi Arifin Majalah Marketing

    STV
    Strategic Tactical Value
    Sukardi Arifin Majalah Marketing

    STP Differentiation, Marketing Mix, Selling Brand Image, Services

    Marketing Mix
    Consumer Goods (4P):

    Product Price Place Promotion

    Services (3P):

    People Process Physical Evidence

    Indonesia (3P): Power, Politik, Perempuan / Pria


    Sukardi Arifin Majalah Marketing

    4C
    Competitor Competitor
    Sukardi Arifin Majalah Marketing

    Company Change

    Sustainability

    Customer

    Everything is MARKETING Everybody is MARKETER

    Sukardi Arifin Majalah Marketing

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