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  • MKT 544 Viral Marketing: Group Members

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    Viral marketing refers to marketing techniques that use social networks to spread brand awareness or increase product sales similarly to how viruses spread. This summary discusses viral marketing techniques can include video clips, games, images or text messages that people share with others. For viral marketing to be effective, it requires a high pass rate from person to person so the marketing message growth snowballs quickly through social sharing. While some startups have claimed viral strategies, relatively few marketing campaigns achieve widespread viral success on the scale of Hotmail, an early example of viral marketing.

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    Viral Marketing

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    Viral marketing refers to marketing techniques that use social networks to spread brand awareness or increase product sales similarly to how viruses spread. This summary discusses viral marketing techniques can include video clips, games, images or text messages that people share with others. For viral marketing to be effective, it requires a high pass rate from person to person so the marketing message growth snowballs quickly through social sharing. While some startups have claimed viral strategies, relatively few marketing campaigns achieve widespread viral success on the scale of Hotmail, an early example of viral marketing.

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    11 views10 pages

    MKT 544 Viral Marketing: Group Members

    Uploaded by

    ellyamaliena
    Viral marketing refers to marketing techniques that use social networks to spread brand awareness or increase product sales similarly to how viruses spread. This summary discusses viral marketing techniques can include video clips, games, images or text messages that people share with others. For viral marketing to be effective, it requires a high pass rate from person to person so the marketing message growth snowballs quickly through social sharing. While some startups have claimed viral strategies, relatively few marketing campaigns achieve widespread viral success on the scale of Hotmail, an early example of viral marketing.

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    MKT 544 VIRAL MARKETING

    GROUP MEMBERS : ILLY AMALIENA BINTI IBRAHIM SYED ZIKRIL BIN SYED MAZLAN NURUL AMINAH BINTI NANYAN NURUL AZWANEE BINTI YAZID

    JBM 220 4B
    PRESENTED FOR :

    MISS AKMAL AINI

    WHAT IS VIRAL MARKETING?


    Viral marketing are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive flash games, advergames, eBooks, brandabl e software, images, or text messages. Marketing phenomenon that facilitates and encourages people to pass along a marketing message

    Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles. At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

    Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

    HOW THEY SPREAD?


    1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 1111111111111111111111111111111111111

    EXAMPLE OF VIRAL MARKETING

    THANK YOU.

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