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  • Viral Marketing: Predmet: Marketing Menadžment

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    Boris Schröpfler
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    Viral marketing is a marketing technique where an advertisement spreads rapidly from person to person via the internet. It works best when the content is interesting or useful enough that people want to share it organically. One example is Hotmail, which offered free email and included a message at the bottom of emails asking recipients to sign up as well, leading to exponential growth. For a viral marketing strategy to be effective, it should incorporate elements like providing a useful product or service, simplicity, tapping into social motivations, and leveraging existing networks and other companies' resources.

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    Viral Marketing

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    Viral marketing is a marketing technique where an advertisement spreads rapidly from person to person via the internet. It works best when the content is interesting or useful enough that people want to share it organically. One example is Hotmail, which offered free email and included a message at the bottom of emails asking recipients to sign up as well, leading to exponential growth. For a viral marketing strategy to be effective, it should incorporate elements like providing a useful product or service, simplicity, tapping into social motivations, and leveraging existing networks and other companies' resources.

    Copyright:

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    Download as DOCX, PDF, TXT or read online from Scribd
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    43 views4 pages

    Viral Marketing: Predmet: Marketing Menadžment

    Uploaded by

    Boris Schröpfler
    Viral marketing is a marketing technique where an advertisement spreads rapidly from person to person via the internet. It works best when the content is interesting or useful enough that people want to share it organically. One example is Hotmail, which offered free email and included a message at the bottom of emails asking recipients to sign up as well, leading to exponential growth. For a viral marketing strategy to be effective, it should incorporate elements like providing a useful product or service, simplicity, tapping into social motivations, and leveraging existing networks and other companies' resources.

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    of 4

    VIRAL MARKETING

    Predmet: Marketing menadment Student: repfler Boris,67732

    Uvod
    Termin Viralni marketing je poznat kao marketinka metoda kojom se reklama strahovito brzo iri od osobe do osobe. Ono to jednu takvu kampanju ini uspjenom jeste ideja ili informacija (u bilo kom obliku) koja je pogodna za irenje viralno, tj. ideja koju iroka masa ljudi eli da podijeli. Na prvi pogled, poruke koje se viralno prenose nemaju epitet reklame iz ugla ljudi koji poruku prenose. Meutim, dovoljno je da se pokrene pria, da veliki broj ljudi vidi da se neto deava i da dalji koraci koje svaka ukljuena osoba preduzima budu neposredno u interesu kompanije koja je pokrenula viralnu kampanju. Viralni marketing se smatra jednim od glavnih izvora informacija koje se odnose na Web sajtove. Najbolja strana viralnog marketinga je ta to zahtjeva malo truda i malo finansijskih sredstava,dovoljno je da posjetilac Web sajta ima dobar utisak o Web sajtu i da svoje impresije prenese svojim prijateljima i poznanicima. Viralni marketing se najbolje koristiti u kombinaciji sa E-mail marketingom, poto E- mail marketing obezbjeuje viralnom marketingu veliki prenosni medij. Jedan od najpoznatijih primjera viralnog marketinga je stranica www.hotmail.com ,cija je strategija imala koncept Ponuditi besplatan web e-mail servis na http://www.hotmail.com Na dno svakog poslanog e-maila s njihovoga besplatnog servisa automatski dodati reenicu: Otvorite besplatni privatni e-mail na http://www.hotmail.com Saekati da korisnici alju e-mailove svojim prijateljima i suradnicima, koji e potom; Vidjeti poruku na dnu e-maila, Kliknuti na link u poruci koji e ih odvesti na http://www.hotmail.com, gdje e potom otvoriti svoj besplatni privatni e-mail i zatim, aljui e-mailove s novootvorenog besplatnog web maila prosljeivati poruke treim osobama
    1

    http://liderpress.hr/arhiva/37101/

    Elementi strategije viralnog marketinga


    injenica je da neke viralne strategije funkcioniu bolje od drugih, ali bi svaka od njih trebala da ima est osnovnih elemenata. Viralna marketing strategija ne mora da posjeduje svih est elemenata,ali to vie elemenata tim je strategija uinkovitija i efikasnija. Uinkovita strategija2: 1. Poklanjanja proizvode ili usluge 2. Prua jednostavnost 3. Rangira jednostavno od manjeg ka vecem 4. Iskoritava zajednike motivacije i ponaanja 5. Koristi postojee komunikacijske mree 6. Koristi prednosti tuih resursa

    Zakljuak
    Viralni marketing je relativno nov vid nastupa na internetu, a njegove mogunosti su beskrajne. Njegov kraj e biti jedino onda kada kreativni um bude prestao da razmilja. Viralni marketing je najefikasniji marketing, za oglaivaa, jer se ne plaa. Ali kreirati dobar virus nije lako. I potroai vole viralni marketing jer su proizvodi koji zasluuju viralnu propagandu shvaeni kao proizvodi koji daju dobar odnos benefita i cijene.

    http://webmarketingtoday.com/articles/viral-principles/

    Literatura
    The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free, David Meerman Scott http://liderpress.hr/arhiva/37101/ http://webmarketingtoday.com/articles/viral-principles/ http://en.wikipedia.org/wiki/Viral_marketing#History

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