Traditional Marketing

 Broadcasting
 Printed Marketing
 Outdoor Marketing
 1-on-1 Marketing
 Direct Mail
 Referral Marketing

Digital Marketing

 Search Engine Marketing (SEM)

 Search Engine Optimization (SEO)
 Social Media Marketing (SMM)
 Email Marketing
 Pay-per-Click (PPC)
 Content Marketing
 Affiliate Marketing

Importance of Digital Marketing

- As of 1 January 2022, the population of the Philippines is estimated at 112 million people. 74%
or about 83 million Filipinos are "active" use the internet.
- At least 27% of people head to social media right when they wake up
- 3.2 Billion people or 40% of the 7.9 billion population are active on social media platforms EVERY
DAY.
- 98% of sales reps achieve their sales quote using digital marketing
- 69% of Millennials (ages 26-40) experience FOMO or the FEAR OF MISSING OUT- the most of any
age group
- 2 hours 22 minutes. The average time spent by an individual in an analysis done by Global World
Index.
-

DIFFERENT TYPES OF ONLINE MARKETING

1. Search Engine Optimization (SEO)- To optimize your website in such a way that it ranks at top
spots, in the search results. Hence, increasing the ORGANIC traffic on the website.
2. Search Engine Marketing (SEM)- It is a marketing method that uses PAID strategies to appear in
search.
3. Content Marketing: Developing, publishing and promoting contents for the targeted group, so
as to create brand awareness, increase traffic, generating leads, etc.
4. Pay-per-click (PPC)- It is an advertising model, generally used to drive traffic to the website,
wherein the advertiser pays the publisher a specified sum, every single time when the advertiser
company's ad is clicked. You might have seen ads in the search result pages of Google and Bing.
 5. Email Marketing- Is a method of communication with customers by sending emails, to the
targeted audience relating to discounts, events, new products, offers, etc. and directing the
audience to the company's website.
6. Affiliate Marketing- It is a practice of promoting other company’s offerings on your website and
earning a part of the profit for each sales conversion.

Leading social media platforms used each month by internet users in the Philippines

1. Facebook
2. Facebook Messenger
3. Instagram
4. Tiktok
5. Twitter
6. Pinterest
7. Telegram
8. Viber
9. Snapchat
10. Discord
11. Skype
12. Whatsapp
13. LinkedIn
14. Reddit
15. iMessage

COMPARISON CHART
Basis Traditional Marketing Digital Marketing

1. Nature  Static  Dynamic

2. Conversion  Slow  Comparatively fast
3. Engagement  Low  Comparatively high
4. Roi  Can’t be measured easily  Can be measured easily
5. Effectiveness &  Less effective, more  Less expensive, more
Expensiveness expensive effective
6. Tracking
7. Targeting  Hardly possible  Possible
8. Tweaking  Standardized  Customized
9. Reach
10. Results
11. Interruptions
12. Communication
DEFINITION OF IMPORTANT TERMS/METRICS

A-B- Testing or Split Testing- is when two versions of a lading page are shown to visitors to see what
one performs better. The difference between them can be as minor as a button color or as major as
change in copy. The main reason to conduct A/B testing is to know which version- of a landing CTA,
etc.- has the greater chance of giving you the results you’re looking for.

Analytics- Analytics data is used for websites, as well as in social media and email campaigns. When
reviewing or tracking performance of any online campaign, analytics provide meaningful data.
Website analytics provides you with data such as website visitors, time on site, pages viewed,
demographics, and much more.

B2B (Business-to-Business)- The term B2B is pretty straightforward and describes a business
conducted when selling a product or service between two businesses.

B2C (Business-to-Consumer)- These are business's that sells directly to consumers. They control
their product from start to finish, from development to the final sale.

Click-Through Rate (CTR)- Click-through rate is the number of people that click on a link out of the
total number of people who saw the email, social ad, or call-to-action (CTA) on a website page.

Call-to-Action (CTA)- A call-to-action is an instruction for website visitors to take action on a

message. The action could be to click a link, fill out a form, subscribe to an e-newsletter, or make a
phone call. CA's can be presented as just text or an eye-catching image.

Cost Per Thousand (CPM)- Technically it is Cost Per Mile. It is a marketing term to denote the cost

1,000 ad impressions.

Conversion: Rate: it refers to the percentage of website visitors that complete a site transaction.
The transaction can be considered a purchase or a visitor information request (emai). For instance,
100 consumers visit your website and 10 converted to a purchase The conversion rate is 10%.

Crawler- it refers to an internet bot (automated piece of software) that scans websites. The bot is a
systematic program typically used to index sites. Google is a search engine that uses crawlers to
locate new content and to evaluate webpage quality for rank scoring purposes.

Engagement Rate- it refers to the percentage of followers or viewers that engage with a post in
other words, engagement rates show you how much people interact with your published piece.
Factors that influence engagement are users’ comments, share, links, clicks, etc.

Impressions- Impressions refer to a term used in Pay Per Click advertising. The term impression is
used to represent the number of times a PPC ad was displayed to consumers.

Keywords- it refers to a word or phrase marketers use in page or marketing content. For instance, a
user types in a keyword to complete a search. Google recognizes the keywords and scans content
related to the keyword.

Landing page- it refers to a destination page after clicking on a link. Marketers use landing pages to
direct the flow of traffic rather then people getting last on their website.
7 STEPS TO CREATING A CONTENT most bang for your buck
MARKETING PLAN
from your content marketing but before
it's no secret that content marketing is
that first a big shout out and thank you
one of the most effective marketing
to sem rush for sponsoring this video
strategies
and helping provide a ton of the tips
available to businesses today whether
and strategies I’m going to be sharing
your goal is to generate more leads
with you today
increase brand awareness make more sales
which comes from their content marketing
increase your traffic and attention
platform which is an amazing tool to
decrease marketing costs increase trust
help you combine both the creative and
convert visitors into clients and
analytical parts of each step of the
customers and help you grow your
content marketing process
business
i've used sem rush for well pretty much
content marketing is the answer but
forever and
understanding that content marketing is
love what they do so i'll be putting a
important and
link in the description box below this
actually having and creating a strategic
video
content marketing plan that you can go
for you to check out when we're done
out and execute
here i highly recommend you do
are two completely different things and
alright so now let's get the groundwork
that's why in this episode i'm gonna be
and those marketing basics covered real
breaking down the seven steps you need
quick and get them out of the way so we
to follow in order to create a complete
can move on to the seven steps
content marketing strategy
to creating your content marketing plan
and plan so let's get to it all right
the first thing you need to have is a
now before we dive into the seven steps
clearly defined brand
i first need to share with you a few
business or product positioning which is
important marketing principles or
going to help you provide a consistent
concepts or frameworks things you want
experience
to make sure that you've got covered
for your audience and to build the right
before creating even a single piece of
image for your brand
content
through all of your content marketing
in order to really make sure you get the
channels this is why it's so important
 to clearly
identify your ideal customers who are
they
what kind of experience are they looking
for as well as identifying your
competitors
what are they doing to market their
brands what kind of content are they
creating
and then decide what makes you and your
business different
and better what makes you unique what
problems does your business solve and
what makes it a better choice than your
competitors next to establish your
business as a credible content provider
you need to define your content
proposition think about what kind of
value you want to provide
how are you going to stand out from
other content creators and why should
your audience choose to follow
your content channels instead of
everybody else out there now a lot of
this has to do with rolling up your
sleeves and just doing a little bit of
research
but a bit of preparation here goes a
long long way in order to create higher
converting content
anyway once that's done it's time to map
out your content marketing business
goals
what is it that you want to achieve with
your content sure providing value and
building an audience is nice
but at the end of the day content
marketing is still marketing
which means it needs to drive your
business forward and deliver some kind
of measurable result once you have that
covered
it's time to dive in and start creating
your content marketing plan
so let's do that now starting with step
number one by auditing your existing
content the very first thing you want to
do is take a look back through all of
your old content for any diamonds hiding
in the rough
one of the biggest objections towards
content marketing is just how much time
and energy it takes
to constantly be creating new content so
don't be afraid to recycle
and reuse old content now the first
thing you want to do is decide on
whether a piece of content is worth
keeping worth
updating or just needs deleting if it's
no longer relevant to your business
or your offer from there you can rewrite
or remove old articles published more
than say
two years ago that have been getting few
or no recent views
 you can update old pages that are
getting some recent traffic to boost
their rankings and
you can quickly review new pages viewed
more than say 100 or 150 times in the
last month
and think about how you can improve them
and you can keep an eye out for low
quality or
thin content like articles with 200
words or less that
probably need a little bit of beefing up
from there it's time to take a look
at your goals and again what you want to
achieve with your content
now i talked about this briefly earlier
but it's important to identify
either kpis which are key performance
indicators that you can use to judge the
success of your content
or okrs which stand for objectives
and key results for this you want to set
each goal as a challenge and define
three to four key results by objective
then measure your goals with a progress
indicator of zero to a hundred percent
and don't be afraid to adapt or update
your goals as new information becomes
available or
if something just isn't relevant anymore
then we move on to the most
important part of all in my humble but
accurate opinion which is determining
and defining your audience
the people that you're creating this
content for this is where it's important
to have an idea of your ideal customer
avatar and clearly define things like
their demographic details like age
gender
income occupation their geographic
details like what city state province or
country they live in
as well as their psychographic details
like their values their attitudes
and their lifestyles most importantly
though is clearly identifying their
pains their problems their fears and
their frustrations
as well as their goals and their wants
and their needs and their dreams and
desires
because this is what your content should
be about all right once that's done
it's time to develop an editorial plan
which
sounds fancy but it's really just a
structure and a way to plan out your
content
here's where you prioritize your actions
and do some content research to find
relevant topics
sem rush topic research tool is probably
my favorite one for this
as it gives me subtopics headlines and
questions to create content around
 also you ideally want to use a content
calendar here to monitor progress
keep things moving forward after all one
of the most important factors
in all of content marketing is
consistency and having a solid editorial
plan in place
will make sure that you're able to stick
to a consistent content creation
and promotion schedule from there step
five is to start planning content
production so
this is where you want to take a look
back to step three where you determined
your ideal audience
and start to put the pieces together
about where your audience is
on their customer journey break this
down in five stages
first is the awareness stage the content
you create here should be centered
around questions your leads may have
at the top of the funnel or right when
they get introduced to your brand and
business
and it helps them become more aware of
their problems and their needs
this can be content that tells your
brand story educates informs or even
entertains them
next is the consideration stage your
prospects at this stage will want to
know more
so help them understand why they need
help in overcoming their problems
and guide them through how others just
like them have solved similar problems
in the past
then you have the decision stage this
content is designed primarily to help
potential leads determine why you are
the best choice to help them
so show them case studies client reviews
and work samples
which will help them compare you against
some other options out there and show
why you're the best one for the job this
is followed by the retention stage so
here you show them all the ways to get
the most out of your product or your
service or your business
as well as ways to solve common issues
and let them know about any new features
you may have
if you're able to anticipate their
questions in advance you can prevent
them
and stop them from getting frustrated to
keep the client success journey going
and finally
we have the advocacy stage your content
here should highlight the parts of your
brand that'll transform customers
into evangelists this could be things
like pieces that showcase your values or
charities that you support or efforts to
 give back or
anything about an outstanding team
member the key here is to build loyalty
and community one of the biggest myths
in all of marketing is the build it and
they will come story
where some mistakenly believe that all
you need to do is create
really good content or have a really
good business and people will find you
but the truth is
they probably won't find you because
they're busy there's a lot of stuff
going on out there
this is why having a content
distribution strategy is so important
now the first thing to do here and the
most important is again to circle back
to step number three into your audience
research
in order to find out where they're
active and present online
then go there sounds simple enough but
this step is incredibly important and
it'll help you avoid what i call the
marketing wasteland
which are all the channels and networks
and platforms that none of your audience
uses
the next thing is to try to schedule and
automate your content through the use of
something like the sem rush social media
poster
which can help you automate the posting
process to multiple different social
media networks which
is going to save you a ton of time as
you're doing this also make sure to pay
attention to
what's working and what's not because
that's all going to come in handy for
our next and final step
of the content marketing plan which is
to analyze your content marketing
performance
analyzing your content and how it
performs is the best way to understand
what type of content is connecting with
your audience and will help you
determine
what kind of content to create next
fortunately no guessing
or hoping is required as your audience
is going to give you clear signals about
what attracts their interest and
keeps their engagement the most making
it way easier for you to come up with
new content that intrigues them and
keeps them coming back for more
now the four content metrics i want you
to pay attention to here are
user behavior which are things like
unique visitors
pages per session and bounce rate
engagement which are things like
likes shares comments and mentions seo
 results like organic traffic as well as how you as an authority or an
dwell time and number of backlinks and expert or
most importantly company revenue which leader in your field well something that
is measuring the number of leads would be valuable to them for you to
existing leads affected and conversion share anyway to tie up this point before
rate you also have a couple of cool we move on to the next one
tools inside the semrush content the quality part well quality does come
marketing platform like the content xxxx
audit CONTENT MARKETING 101 | YOUR GUIDE
TO CREATING SUCCESSFUL CAMPAIGNS
which analyzes your existing content and
content marketing is one of the most
segments it into groups
effective forms of marketing available
and post tracking which helps track the
today
reach and impact of articles that you
whether you're a business owner an
or a competitor has already published
entrepreneur or a marketer
when you structure your content
content marketing just works if your
marketing plan this way
goal is to grow your business and get
it allows you to create more of what
more attention and more leads and more
works and less of what doesn't
clicks and more clients and more
which makes all of your content
customers and more sales
marketing that much more effective
content marketing is the answer but the
so with all that said the next thing
biggest problem with content marketing
you're going to want to do is check out
today is that it's overwhelming
the video i have linked up right here on
so many different strategies and tools
more content marketing tips
and tactics to try
also make sure to check out the link in
from blogging to vlogging to social
the description box below to learn more
media to podcasting and pretty much
about sem rush's content marketing
everything in between
platform
i mean where do you even start that's
see in the next video but i am talking
why in this episode i'm gonna help you
about creating relevant
cut through the noise and share with you
and relatable content that would be
some of the most important content
specific to the target market that
marketing strategies and
you're seeking to serve
basic fundamental marketing principles
that you need to know
if you want your content marketing to
succeed today so let's get to it
whether you're just getting started or
whether you've got content that simply
isn't delivering the results you're
looking for or maybe you even have
content marketing right now that's
working
but you know it could be working better
well you're going to want to pay
attention here this is because while
content marketing is one of the most
effective forms of marketing available
to you today
it can also be kind of confusing and it
comes with its own set of
unspoken or unwritten rules that most
people simply aren't aware of and by not
knowing these rules well their content
is destined to lead a life
doomed to failure sitting there alone
ignored
neglected and unheard so let's fix that
now by tackling the issue that
quality content is no longer enough if
you've been in business for any length
of time then i'm sure you've heard the
old saying that
all you need to succeed with content
marketing is to publish high quality
content on a consistent basis
in fact this is practically marketing
gospel at this point with
everybody saying it all the time now
when most people hear this they
understand at least on the surface the
quality part right i mean
it makes sense that if you want your
content marketing to succeed
it's gonna probably need to be at least
half decent so we can
check that box but where most people
fall short is on the consistent part
so we'll just uncheck that box you see
the biggest problem with content
marketing is that well
it takes time and energy and effort plus
a lot of people have these
crazy high expectations and level of
perfectionism they think
needs to go into creating content so
that every piece has to be the
next great american novel or a hollywood
blockbuster the reality is is that
nothing could be further from the truth
in fact often overly polished and overly
promotional and overly
fancy pieces of content well they can
often perform worse
because they look polished and they look
professional and therefore they look a
little
more inauthentic and a little faker
more fake fakest they look fakery
 this means and this is kind of hard for
me to say but when it comes to creating
content you probably need to lower the
bar
and really just get some stuff out there
like any stuff
the reality is is that most smartphone
cameras today well they've got some
pretty incredible cameras on them with
most of them shooting 4k which is beyond
what you need for even a decent youtube
video 1080
that's just fine and pretty much any
webcam can do that as well
plus some of the most effective kinds of
content that are working right now are
these shorter form pieces of content
that are
15 seconds 30 seconds 60 seconds like we
see
through instagram and facebook stories i
mean if you want to talk about kind of
guerrilla style marketing
run and gun grab your phone and just
have a chat with people
well there's nothing better and nothing
easier as a way to come off as an
authentic and engaging and
human type of person than just by
sharing the behind the scenes and what's
going on in your world
now i'm not talking about just taking
pictures of your food and posting that
on instagram every single time this
isn't 2017 anymore people
but i am talking about creating relevant
and relatable content
that would be specific to the target
market that you're seeking to serve
as well as how you as an authority or an
expert or
leader in your field well something that
would be valuable to them for you to
share
anyway to tie up this point before we
move on to the next one
the quality part well quality does come
from quantity so you're going to want to
create
more content and this means upping your
consistency game if you're currently
creating one piece of content a month
try to make it once a week if you're
doing once a week
try for two to three times a week and if
you're doing two to three times a week
and having half decent success
maybe bump it up to four or five six or
even seven now
obviously there are going to be
limitations on this producing say a
youtube video a day could be quite
strenuous and exhausting
whereas shooting a couple instagram
stories takes all of about 30 seconds so
there's no excuse to not be creating
 more content like that
alright so on the topic of content
creation and creating content that your
audience would want to see well
leads me to my next point which is kind
of a mistake i see happening in the
content marketing world
which is where people are creating
selfish content you see one of the
biggest reasons that most content
marketing fails to really hit the mark
and drive home any measurable results
is that it's created with the content
creator in mind
rather than the audience and the market
and the customer and the client in mind
this means creating content that you
want to create rather than really trying
to get into the minds and
into the shoes of your customer when you
do this when you're able to be more
understanding and more empathetic and
you're able to understand where they're
coming from and
what their pains are and their problems
and their frustrations well you're able
to create
relevant and specific and valuable
content that helps address those
possibly even solve them but at the very
least provide a little bit of relief
there's also two more problems with
creating selfish content and that
is problem number one being that
nobody's really looking for it because
it's not addressing a problem that they
have
so they're unlikely to find it and then
problem number two is if they do happen
to stumble across it well it's not going
to be relevant to them it's not going to
be valuable so
they won't consume it and if they do
consume it they're unlikely to share it
all right so the next thing you need to
understand when it comes to creating
truly effective content marketing is
that
your content needs to be specific now
i'm not talking about
crazy niching down and creating only
long tail keywords which are essentially
phrases or statements or series of words
sentences
yeah i guess that's what a series of
word is but essentially just making sure
that the content you're creating is
specific
to a pain or a problem or an objection
or a concern or something
that your intended audience actually has
for a very broad
very general and overly dramatic example
if you were to create content on how to
grill the perfect steak well it wouldn't
make any sense to do if your market was
 vegans
it's the same reason that pretty much
all of the content on my channel
right here is focused around marketing
it's not because i don't have other
interests or things that i like to do
like play guitar it's simply because
that's not what i'm known for
it's not what i want to be known for
it's not what you're probably interested
in although there is a small percentage
of the audience that loves guitar in
which case
rock on buddies now when it comes to
creating content going very broad and
trying to go for mass appeal well
this can work when you're looking at
massive companies billion dollar
corporations
but the problem is is that these
strategies these branding approaches
they simply don't translate well when we
start getting into smaller businesses
after all unless you have a
multi-million dollar ad budget that
you're happy to just spend just for fun
well then you're gonna need to be a
little more strategic and a little more
specific
so on that note let's talk about the
next thing and a massive thing you want
to avoid when it comes to content
marketing which is creating
random acts of content now full
disclosure creating random acts of
content is a trap that i fell into very
early in my career and took me a little
longer than i'd like to admit to climb
out of that hole
essentially the way that i used to
approach my content marketing strategy
was i would wait for inspiration or
motivation to strike and then i would
just
make stuff now there are of course some
good things that came with this like
well
just making stuff kind of back to the
whole consistency getting started thing
but there were also some very negative
parts meaning i would spend often a
large amount of time and energy crafting
what i thought
was a really good piece of content that
turned out to be completely off base or
completely irrelevant to the people i
wanted to serve
long story short if you're creating
content just because someone told you to
well it's not the best strategy
you need to be strategic you need to
dial in who it is that you're creating
content for what are the goals of your
content
how are you going to enable that content
to achieve those goals what messages are
 going to be baked into it what media
choices
are you going to design around it where
are you going to promote it how are you
going to promote it
all of the things that go into creating
a truly effective content strategy now
i'm not saying you need to
map all this out and design everything
and make it perfect but just take a few
seconds before you create that next
piece of content and make sure that it's
the right piece of content
for the right people and that you're
putting it in the right place in fact
that leads me
perfectly to my next point which is to
make sure that your content marketing is
always aligned
now content alignment or alignment in
general is really just fancy marketer
talk for making sure that you're doing
the right things in the right place for
the right people
your ideal customer avatar your target
market the people that you're trying to
reach
these are your right people the content
message itself including the hook and
the title
and all of the content and the angles
and the
statements and facts and basically
everything that you jam into this thing
well
these are the right things and then
where you decide to distribute to
promote this content whether you put it
on your website in your blog or you
share it on social media or you upload
it as a video or whatever it is
well this is the media aspect of it and
this is the right place the key here is
to make sure that all of these are in
alignment and when you have the right
market and message and media
in alignment you're doing the right
things in the right place for the right
people
well that's when your marketing and your
content specifically really starts to
click
so with that said one of the biggest
questions that i get on a near daily
basis
is what is the best platform for me to
create content on
in other words should i do facebook
marketing or instagram marketing or
youtube marketing or
linkedin marketing or whatever marketing
and the answer is possibly my least
favorite answer of all time which is
it depends but i'm not gonna leave you
hanging because it actually only really
depends on two different things you're
 gonna be able to answer these for
yourself in just a second
the first and easily the most important
question of all
is what channels what platforms what
media places
are your ideal target market present and
active on
for example if you do a little bit of
demographic research into your target
market and you figure out that well
most of them are on facebook or most of
them are on instagram well then
the easy answer is to go there and
ignore pretty much everything else the
reverse of that is also true
if you do some demographic research and
you determine let's say
none of your target market or at least
not a very large amount of them are on
linkedin
well then it doesn't matter how great
the latest marketing guru says linkedin
is
if your people aren't there don't go
there alright the next decision or
criteria that you need to sort of figure
out is what kind of content do you enjoy
creating
and that you're going to be able to
create on a consistent basis
for example if you absolutely hate
writing well then you may want to avoid
a text-based content strategy on the
other hand if you hate the way your
voice sounds well then
obviously you're going to want to avoid
audio and if the thought of being on
camera just totally terrifies you well
then clearly we're going to stay away
from a video based strategy now yes i do
believe that video is probably the most
powerful one for you
followed by audio and then followed by
text but of course there are different
ways around this
for example a text-based marketing
strategy content marketing done through
email
is one of the most powerful and
effective ways to grow your authority
establish rapport
build connection build deeper
relationships and really
become the go-to leader in your space so
for that one text gets the win
but this is why again it's incredibly
important to really dial things back and
figure out where your ideal target
market is present and active
then what kind of content you want to
create and then just kind of
match those two up all right the next
thing you need to understand about
content marketing
this is a big one so pay attention here
 well it's that content really forms the
backbone
of the entire customer journey the
entire buying process
that someone goes through when they
first learn about you all the way
through to becoming a happy
loyal paying client or customer for your
business again this is why
creating one single piece of content one
time simply isn't gonna cut it and again
this is why you need to find a way to
create content consistently in a way
that well
that you don't hate this is because when
it comes to marketing well
everything is content ads that you may
write that's content
a video you may want to create that's
content email series that you may want
to send out as part of your marketing
funnel
it's content too basically content is
marketing and marketing
is content and marketing is
communication and content is
communication
let me clarify that for just a second
marketing in my humble but honest
opinion
is all about the communication of value
to your client or customer it's about
being empathetic and understanding
putting yourself in their position
trying to understand and figure out
their pains and problems and
frustrations
and how your business is uniquely
positioned to help solve that for them
then marketing comes in by communicating
that value by
going to where they are taking them by
the hand and guiding them through a
process through
a journey through a content fuel journey
that inevitably leads them to the
logical and natural conclusion that your
business is the best solution
for their problems that my friend is
marketing and that
requires content of course one of the
best ways to put all of this together
and to really understand things from a
strategic kind of
high level overview is to create a
modern marketing plan and this is why
the next thing you're going to want to
do
is check out the video i have linked up
right here on how to create a marketing
plan so
make sure to check that out now and i'll
see in the next episode the
characteristics that make up that ideal
customer avatar
so let's do that in three different
 steps number one is you want to identify quantity over all else they simply just
their demographic details wanted more stuff but then sure enough
these are the stereotypical things as people evolved and their tastes
everybody thinks about changed well they started to want higher
you quality stuff and then we've got to the
XXXXXXXXXXXXXXXXXXXX point where we're at today which is
THE ULTIMATE CONTENT MARKETING where people and the algorithms in
STRATEGY FOR 2022
general they don't just want more and
in this video i'm going to show you
they don't just want higher quality they
exactly how to use content marketing to
want both meaning more higher quality
get more customers and clients make more
stuff now as a content creator that puts
sales and grow your business these are
you in a bit of a tricky situation i
the exact same content marketing
mean there's always going to be some
strategies that i'm using right now in
kind of a balance some kind of a
my own business as well as i'm advising
sacrifice required for how good you're
my clients and my students and they'll
going to be able to make something or
work whether you're a brand-new startup
how much of something you're going to be
all the way up to a billion dollar
able to make but finding kind of that
empire so if this is the time that you
delicate balance or that fine line
finally decided to master your content
between the two that's the sweet spot on
marketing and leverage this truly
the bright side content creation content
powerful and profitable strategy in your
marketing in general is kind of like a
business then you're gonna absolutely
muscle that you can build up and
love this practical and actionable and
strengthen and develop over time you see
profitable episode so with all that said
while i don't remember the very first
let me show you how it's done so the
blog post that i ever wrote i certainly
very first thing that i need to cover
remember my first years by starting to
here is this sort of age-old battle
create blogging content and looking back
between quality and quantity and by
it wasn't very good the same thing goes
age-old i mean like just a few years old
for my first podcast episode and my
because honestly many many years ago as
first youtube video and my first social
in five or ten maybe even well the
media post and my first pretty much
algorithms and people in general prized
anything this is why whether your end
 goal is on quantity or on quality or
ideally that mythical combination of
both you've really just got to get
started and start producing things
there's a great expression that i love
which is that quality comes from
quantity and not only is this true
because you're going to get better and
more skilled and more experienced over
time but also because you as the content
creator well you don't necessarily get
to be the judge of what's good content
or not that's for your audience to
decide and the only way you're ever
going to know is if you actually create
something and get it out there to the
world so my recommendation here for the
best place to start is to kind of do a
bit of a self-awareness exercise and
really ask yourself well not only what
kind of content you could create but
also what kind of content do you enjoy
creating and where does that overlap
with what kind of content the market
wants you to create it's kind of like a
venn diagram overlapping circles thing
with you've got stuff that you're good
at stuff that you want to talk about and
stuff that the market wants to hear
about that middle section right there
well that's the sweet spot of course if
you're going to be spending any
significant amount of time and money and
energy into creating higher quality
content well then it only makes sense to
try to get the maximum bang for your
content marketing buck and this means
using some kind of repurposing or
syndicating or sharing strategy see
here's the deal one of the big
separators between those that are kind
of just dabbling and playing around with
content marketing those that are
actually using it to create profitable
and wildly successful marketing
campaigns that actually grows their
business is just this the pros don't
only know how to create good content but
also how to leverage it and how to
splice and dice and share it across a
number of different platforms to really
get the maximum value out of it so next
let me walk you through my exact content
repurposing strategy something i call
the content multiplier formula and the
three parts that it's made up of known
as pillar post and piece the whole basis
and the whole foundation of the content
multiplier formula all starts by first
choosing your primary platform and then
creating a piece of pillar content on it
let me explain what that means your
primary platform is you or your
business's main publishing platform if
you're into text content well this could
be your blog on your website if you're
 into audio content well this is probably
going to be your podcast and if you
happen to be into video content well
this is probably and definitely should
be youtube essentially it's the main
place the main focus for all of your
content marketing and the core piece of
content that you create and where you
put most of your energy and your effort
and your attention so once you've
established what your primary platform
is well then next you've got to decide
on what your piece of pillar content is
going to be again if we're using
text-based content on your blog well
then a long-form blog post would be your
main piece of pillar content if you're
going the audio route well then your
podcast episode could be your pillar
content for your audio and if you're
going the video route well then of
course your youtube video is going to be
that piece of pillar content that we're
going to create everything else from now
this next part's important so coming
close closer closer that's too close all
right so the very first stage and the
most important part and really making
sure that you're setting yourself up for
success with the content multiplier
formula comes to making sure that you're
building all of this on a solid
foundation and what that means is really
making sure that you've got a solid
piece of pillar content that you can
build on and essentially splice and dice
and rip apart and share all the things
we're going to talk about in just a
second now the way to do this is to
create that content with the following
structure in mind first you need to
start with a very clear and very easy to
understand headline or title that's part
one then you need to add some kind of an
enticing introduction that hook that
gotcha that capturing phrase that gets
them in and holds their attention and
gets them to read the next line that's
part two then you'll follow that with
the main body of the content this is the
bulk of where you're going to tell your
story or provide your information and
ideally you want to arrange this in
three or five or maybe even seven parts
or subparts that's part three then just
wrap it up with a conclusion and ideally
include a cta or call to action that
guides and directs people to whatever
the next step is and that's part four
now the beauty of structuring and
arranging your pillar piece of content
like this whether we're talking about a
blog post or a video or a podcast or
whatever is that it makes the next stage
almost effortless and kind of automatic
so here's what this looks like in a real
 world situation whether i'm creating a
blog post or outlining a podcast episode
or scripting out some talking points for
a youtube video i pretty much always
follow this structure from the title and
the headline for the introduction the
body copy and the conclusion now if it's
a blog post well most of the text is
already written and already formatted so
that part's pretty easy but if it's a
podcast well there's a number of free as
well as paid online services that allow
you to transcribe text from that podcast
episode which then gives you text and
the same thing goes with video you can
take that video and you can transcribe
the text so now you've got a video
you've got some text and of course you
can strip away the audio and you've got
a podcast episode as well if you'd like
so using this video example well i can
take that video and rip away the audio
for the podcast and transcribe it into
text for the blog and i can then take
all of those subparts and those sub
points and the main parts of the body
and i've now got different posts that i
can create other content from pretty
much just by copy and pasting the
content that's already there what this
looks like is taking those sub points
and turning them into emails or social
media posts or possibly even shorter
videos so if our main piece of content
is the pillar well these kind of sub
points these three to five points that
you talked about throughout your content
i call them posts but we're not done yet
because what i can then do is take these
posts and we'll carve them up even
further into what i call pieces these
would be even shorter social media posts
or tweets or graphics or quote cards or
pretty much anything else you can think
of that's been extracted from the main
content you created and the beauty is it
really doesn't matter what kind of
pillar content you start with whether
it's text or podcasting or video through
youtube or whatever it is this same
concept can apply simply by extracting
different points and then sharing them
across different platforms now you can
of course do all of this manually which
is absolutely acceptable and if you're
just getting started probably a great
way to save a few bucks but if you've
got a few dollars to invest in your
content marketing strategy i've got a
few tools that i use and recommend so
i'll make sure to list them out now as
well as link them up in the description
below the first of which is a software
called meet edgar now i love this one
because not only is it a social media
marketing tool that allows you to go out
there and automate your posts and so on
but it also allows you to do it kind of
by repurposing and recycling older posts
so you don't constantly need to go in
there and upload new and fresh content
it can simply draw back from some of
your previous posts and post them on a
schedule that you've set ahead of time
convertkit is my email platform of
choice and it's the one that i use in my
business as well as recommend to all of
my clients it's phenomenally easy to use
and if you've been following me for any
length of time then you know just how
strongly i feel about email in fact
we're going to talk about that more in
just a minute next is video ask video
ask is a powerful tool because what it
allows you to do is collect video
testimonials and video responses that
you can then repurpose into other forms
of content canva is another very easy
and very popular tool free to use in
most cases and it's a good alternative
if you don't want to go in there and
start learning about photoshop
shutterstock is great if you need stock
images and royalty free so you don't
have to worry about copyright issues and
using any combination of those should be
more than enough to help get you started
so with all that said let me move on to
the next piece of this whole content
marketing strategy which is
multi-channel marketing now before we
dive into this one first a little bit of
a warning you see i've always been a fan
and an advocate and maybe even a little
bit obsessive about making sure that
you're being very selective and very
strategic about your channel selection
when it comes to online and offline but
definitely social media see the reality
is is there simply too many platforms
and too many different networks and new
ones seem to be popping up almost all
the time so if you try to be active and
present and engage on all of them well
you're really going to be able to do
none of them well it's like that perfect
example you know when you go to a
business's website and you see a little
twitter link on there and you click on
it and you realize that they haven't
made a tweet since 2015 yeah that
doesn't look good you're much better off
to be selective and to choose the
platforms that you want to engage on and
that you really make sure are in
alignment with you and your business and
your market long story short you don't
need to be everywhere you don't need to
do everything but you do need to be
active and present where your clients
and where your customers are now here's
the good news about that if you've done
 a little bit of due diligence and some
basic market research which is
absolutely fundamental to making all of
this work so i'll make sure to link up a
resource at the end of this well if
you've done your homework well then
you've probably already identified where
your target market is present and active
so you can focus there and make that
your primary platform and really create
your pillar content there first again
whether that's a blog or a podcast or on
youtube but there's also very likely a
chance for you to engage in some kind of
a secondary platform which could be
facebook or instagram or linkedin or
twitter or pinterest or tick tock or
whatever well fortunately you've just
done some of the hard work in that
previous step by using the content
multiplier formula by taking your
primary platform and your pillar piece
of content and splicing and dicing
carving it up so now you've got little
pieces of content and posts that you can
share on other platforms that you may
not want to prioritize as heavily also
this next part's hard for me to say
because i'd love to be able to tell you
that this is the single greatest
platform and opportunity available to
you right now whether it's facebook or
instagram or ticktalk or linkedin or
whatever it is but the reality is is
that i simply can't know without
understanding your business and your
market and where they're present and
active online your results your mileage
may vary it's going to be different and
is going to be incredibly dependent on
your business and on your market all
that said there are two content
marketing strategies that continue to
just dominate today and basically beat
everything else so let me share those
with you now the first of which is video
marketing and this really should come as
no surprise not only is this a great
opportunity to not just look at what i
say but also look at what i do and just
how heavily invested i am in video
marketing as well as how i push all of
my clients in this direction but also
the social media platforms themselves
have basically come out and directly
said hey we like video and we want you
to make more videos and when you do well
we're going to reward you with greater
reach and more impressions and being
able to put your content in front of
more people not only that but this video
content will typically it has higher
conversion rates it allows you to build
more trust and more rapport and more of
a relationship than you can through just
audio or definitely through just text
 don't get me wrong i love text content
and i love audio content but when you
compare the two you simply can't beat
video content in order to deliver a
message next to being face to face and
in person really is the next best thing
now when it comes to video marketing
especially today one of the biggest
areas of confusion and often debate is
on short form versus long-form video
which one's better which one will reign
supreme which one belongs to the future
now on one hand you have all of the
short form video advocates saying that
the rise of tick tock and instagram
reels and instagram stories and snapchat
and all of those other short form video
platforms not to mention youtube shorts
well they've been making a rise however
you also have to recognize the fact that
many of these short form video platforms
are increasing the length which they
categorized as short form short forms
becoming longer form or medium form the
point is even the short form video
platforms are like yeah maybe we should
make it just a little bit longer and
this is because when it comes to growing
a brand building a business you simply
can't compete against longer form video
i mean just think about it realistically
here for a second which one do you think
is going to build more trust more
authority and more expertise with your
market a 15 second video or a 15 minute
video yeah i mean it's not even close
and the statistics back all of this up
with more and more marketers using video
marketing more of them reporting good
results from their video marketing and
the increase in video content on the
internet at large so video you should
use it but whether you use video
marketing or not and i highly suggest
you do well this next strategy will work
either way though seriously you should
still use video and the next strategy
i'm talking about while not new is
proving just as effective today as it's
ever been before and that is email
marketing this one's hard for me to talk
about because i'd love to be able to
tell you that it's virtual reality or
augmented reality or chat bots or sms or
some kind of brand new and shiny and fun
thing but no i gotta talk about email
fortunately i actually don't mind i love
email marketing not only because it's a
fun and creative way to engage with your
customers and clients and audience but
also and most importantly because it's
incredibly effective now the standard
statistics when it comes to email
marketing effectiveness are that it
provides somewhere around a three
thousand eight hundred percent roi or a
 four thousand four hundred percent roi
again depends on the statistic but
either way that's a really high number
and it basically doesn't matter what
demographic what segment of the market
you're trying to target they all use
email and most demographics actually
prefer email over other forms of
communication so for you as a brand as a
business owner as a creator well it's
just an incredibly important and
powerful tool for you still to be
leveraging not only that but like i've
said before it's hard for me to think of
a single company a single client that
i've worked with over the last 10 years
where we haven't added or optimized an
email marketing strategy and it hasn't
proven to be incredibly profitable often
very quickly of course the single most
important element to making all of your
content marketing work and make it that
much more effective is really making
sure that you have a thorough and deep
understanding of your target market and
of the audience that you're creating
this content for in the first place and
that means market research fortunately
i've got you covered and that's why the
very next thing you're going to want to
do is check out the video i've got
linked up right here on how to do market
research fast and easy so make sure to
check it out now and i'll see in the
next video because by better
understanding your customer it means
that you're better able to position your
business or your offer as the main the
only the core solution to their problems
making your business
XXXXXXXXXXXXXXXXXXXXX
FACEBOOK MARKETING STRATEGY 2022 |
FROM FACEBOOK BEGINNER TO EXPERT
IN ONE VIDEO!
facebook is easily the biggest and most
important social media network available
right now with almost 3 billion users
you simply can't afford to ignore the
powerhouse that is the facebook empire
but what's even more exciting isn't just
the number of users that facebook has
but the tools that facebook gives you in
order to reach and to market to its
users
from pages to groups to messenger to ads
and so much more
facebook really is a one-stop marketing
shop and nothing else even comes close
not even a little and when you
understand how to use the tools that
facebook gives you
in order to reach your clients or your
customers right where they are
right now you'll never go hungry for
leads customers
or sales again so let's get to it
facebook first came out in 2004 but it
 was in 2009
that it officially became the most
popular social media platform
in the world and it hasn't stopped
growing since this is why whether you're
a business owner
an entrepreneur a marketer or even an
employee that works for a business
you simply can't afford to ignore
facebook but knowing that facebook
marketing
is important to your business and
knowing what tools are available and how
to use them well
those are two completely different
things and that's why in this episode
i'm gonna break down the different ways
to use facebook to reach your audience
grow your business and make more sales
we'll start with the easiest and we'll
move progressively through the list of
options
getting to the more complicated and more
advanced strategies the beauty of
facebook is that there
really is something here for everyone
whether you're first getting started
marketing your business on facebook
or whether you've been at this game for
years so let's kick things off with one
of the easiest and also
one of my favorite ways to market
yourself and your business on facebook
which is the facebook personal page when
most people think about facebook the
personal page is normally the first
thing that comes to mind
in fact the general public people
outside of marketing and outside of
business well
they're normally not even familiar with
all of the other options that facebook
gives you
maybe aside from messenger and the odd
facebook ad that pops up on their
newsfeed to them
the facebook personal page is facebook
your facebook personal page is the main
page that you see when you first log in
it's what you signed up for it's
typically your name and it's the page
you use to connect with friends or with
family it's not your business page you
can't run ads through it it's just
there but here's the deal it's also one
of the most effective ways to connect
with your network
and to build your business and here's
why first especially if you're just
getting started
in business it is incredibly important
that your friends
and your family know what you do after
all word of mouth and getting referrals
are incredibly powerful ways to build
up your business but for them to refer
 you they need to know what you do
after all people can't buy from you if
they don't know that you exist or in
this case people can't buy from you if
they do know you exist but don't know
that you have a business i learned this
lesson personally
years ago the hard way when i
accidentally created content on my
personal page
that i meant for my business page and
all of my friends and my family chimed
in and
they were asking questions about
marketing and they had no idea
that i was doing marketing now at the
time i was telling myself that i didn't
want to spam my friends and spam my
family
with my business so i would keep it
separate this was a huge mistake the
reality is
is you can post strategically and
carefully on your personal page
about your business without spamming
without being sleazy or salesy just
let people know what you do the other
reason that makes your personal facebook
page just so effective
really comes down to the almighty
facebook algorithm which
is essentially the system behind what
facebook shows and to who it shows your
stuff too
well your facebook personal page is
still one of the places that you have
decent organic reach
meaning you can create content on your
personal page and it has a pretty good
chance of getting shown to your friends
and to your family alright moving on to
the next tool that facebook gives you
which is the facebook business page
here's the deal with the facebook
business page if you have a business
you need a facebook business page period
this is non-negotiable now the beauty of
the facebook business page is that it
gives you access to a whole new set of
tools
that just aren't available through your
personal page like putting in your
business address
as well as running ads which we're going
to talk about later unlike your personal
page however which should be
largely personal with a little bit of
business your business page should be
largely if not completely business now
this doesn't mean
being boring and it also doesn't mean
hammering your audience
with offer after offer trying to get
them to buy something but it does mean
keeping your content on key
and largely business focused or business
 related or things that your customers or
clients
would find useful or interesting or
valuable people that follow your
personal page are going to be interested
in you
whereas people that follow your business
page may be interested in you but
they're probably more interested
in what your business can do now when
you first start a business page you're
gonna have all of zero followers so
you may be tempted to spend money on ads
in order to build up your followers but
to this
uh i'd caution you first of all we saw
this years ago when people spent a ton
of money building up
all of these followers for their
business page only to have the facebook
algorithm change
and immediately destroy pretty much all
of the reach that was coming from the
page
meaning let's say you had a hundred
followers on your business page and you
created content in the past
maybe 50 or maybe even 60 people would
see it well then they changed the
algorithm and now
two people would see it maybe five so
all of this money that was spent on
building up followers was largely wasted
this is why a better approach is rather
to try to build it up organically
mention it through your website
through your email newsletter and also
let your facebook business page
followers
be a byproduct of any ads that you run
again
we'll talk about that in the future and
by future i mean in just a minute but
first
facebook stories facebook stories are a
fun and lighthearted and casual way
to share kind of quick moments or behind
the scenes goings-on
of your business stories are vertical
videos or pictures
shot from your phone and they only last
24 hours the cool thing about stories is
that they have stickers and
effects and different emojis really just
kind of have some fun with them when it
comes to facebook stories the key really
is just to use them
and use them often once a day pretty
much at least maybe even twice
or three times or five times or ten
times depending on your business
depending on your market depending on
your audience the great thing about
stories though and why they really do
need to be a part of your marketing
is that they're a little more real a
 little more raw and a little more
authentic
they're also fast and fun really easy to
make just grab your phone
snap a quick picture shoot a quick video
and pretty much done
all right now let's talk about one of
the most feared of all the facebook
tools which is none other than facebook
live
facebook live just like instagram live
or youtube live or any other live that's
going to come out in the future
is a live streaming platform meaning you
can create live videos
from your phone or from your desktop and
broadcast them out either on your
personal page or your business page
or in any groups that you're a part of
or own going live
is a really effective way to show your
true personality in a real
and raw and authentic way after all it's
live
like you can't edit that stuff out
that's also why it freaks people out but
your audience loves it you can go live
from your phone or you can set up an
entire live streaming studio from your
desktop computer and go completely
bananas
the choice is totally up to you the
point though here is that if you can
find the courage to go live
and don't be afraid to start small from
your phone and work your way up from
there
if you can find the courage to do that
it is an incredibly effective marketing
tool
alright now let's talk about facebook
messenger facebook messenger gives you
the ability to message people directly
much like a text or
sms but done directly through the
facebook platform just like with the
going live feature well you can do this
through your personal page or through
your business page there are some
advantages to using your business page
being that you can incorporate more
software like a chat bot
which can actually do some initial
filtering and some initial
heavy lifting of the conversation to
sort and to segment and to guide people
where they need to go there's also now
the ability to message your instagram
friends
through facebook messenger because
facebook owns instagram but
we'll talk about that later too and by
later i mean in just a minute the cool
thing about messenger though isn't just
the accessibility and the
ability to message friends and family
 and clients and customers and things
like that
but also all of the tools and the
features and the kind of nifty things
that it gives you you can of course send
emojis and stickers and gifs but you can
also send audio messages as well as my
personal favorite
video messages most importantly though
is to really put yourself in your
customers or in your client's shoes
being empathetic
to the way that they want to communicate
with you and with your business
and a lot of people prefer messenger all
right it's time to talk about facebook
groups
facebook groups are an incredibly
powerful feature that facebook gives you
to build a community of like-minded
individuals
around a certain topic or interest or
business
and there are facebook groups out there
for pretty much everything you can think
of like
literally pretty much everything there's
even a facebook group out there of
people who all pretend to be ants in an
ant colony and before you write this off
as just a weird corner of the internet
this facebook group of ant impersonators
has nearly two million people
now when it comes to marketing with
facebook groups you have three different
options
option one is a free facebook group the
strategy behind creating your own free
facebook group is essentially you create
a group you don't charge anything for
people to join
and you use it to generate leads and
foster connection and
build engagement and rapport with
members of your group free facebook
groups can work
amazingly well but they're very niche
and market and industry specific
so you want to be careful to make sure
that your business best aligns with
offering a free facebook group plus they
take a ton of time
and energy and careful strategy and
planning to really make sure that
they're working
to the way they should you can't just
toss up a free facebook group
add a couple people in there and expect
it to grow your business this is why i
consider a free facebook group more of
an intermediate strategy the next option
is a paid facebook group
now by paid facebook group i don't mean
that you're paying facebook to have a
group
rather your members or your clients or
 your customers are paying you
and as a benefit they get access to a
group you can use this as a standalone
membership community or you can use it
as a value
add to your current products or services
the content strategy inside of a paid
group is obviously
quite different than that inside of a
free group because people paid to be in
there so it better be good
the third option is other people's
facebook groups and this is by far
my least favorite strategy of all in
fact i'd even go so far as to say i
genuinely dislike this strategy now
it did used to work quite a few years
ago when facebook groups were still
relatively new and not every single
person had tried and spammed and
really sleazed their way out of this
strategy there's an expression that
marketers ruin
everything and it's kind of true because
as soon as something works
everybody does it and then it stops
working well going into other people's
facebook groups providing
value bombs which were essentially just
spammy sleazy salesy type posts
and then trying to get people to direct
message you to siphon off from the group
again used to be an effective strategy
but now just looks spammy and sleazy
and salesy and people know what's going
on so if anyone tells you that a great
marketing strategy today is simply to
sign up for everybody's free groups and
then
leave a ton of valuable comments or
helpful posts and then slowly start
siphoning off members for your own
business
that's bad advice it makes you look
salesy it makes you look sleazy and it
makes you look needy
none of which are good for business on
the other hand if you genuinely care
about the group
about the business about the topic about
the people inside
then by all means create valuable
content engage and respond
be helpful and be useful but don't make
this your primary marketing tool as a
way to grow your business
let any business boosting or networking
or relationships that come from it
be a nice secondary byproduct alright
it's time to talk about facebook ads
facebook ads are probably one of my
favorite parts and favorite tools that
facebook gives you
to promote your business and one i've
been using for the past decade
but it wasn't till around 2013 where
 retargeting ads really came out
that things really got effective anyway
facebook ads
even still to this day are still one of
the most cost effective and
strategic marketing uses available to
you but what makes facebook ads so
special
isn't just the fact that they're giving
you access to facebook's massive
audience database
but rather the targeting and the
placements and the creative capabilities
that you have
to create really high converting ads
facebook ads are great and you should
absolutely be looking at them
as a part of your marketing strategy
however like
all advertising they're not a magic
bullet rather advertising
facebook ads in this case are an
accelerator meaning if you have a good
business
and a good offer clear messaging an
ideal target market that's really
clearly defined
well facebook ads are going to enable
you to accelerate your business and
amplify the results
on the other hand if you have a
questionable product or service
or an unproven offer that just isn't
converting
well facebook ads are only going to make
it fail faster this is why the key or
the secret if you will to creating high
converting facebook ads
always comes back to the basics always
comes back to strategy
first you need to clearly identify who
exactly it is that you're trying to
reach
their demographic details like what's
their age and their gender and their
income and their occupation their
geographic details like what city or
state or province or country they live
in and most importantly at least when it
comes to facebook
what are their psychographic details
like their values and their attitudes
and their lifestyles what other pages do
they like
what other interests do they have what
other groups are they a part of
then you need to dive even deeper and
try to figure out your markets biggest
pains
and problems and fears and frustrations
so you can craft effective ad messaging
and effective ad copy
that speaks directly to these pains it's
only then that you get to decide
where you want your facebook ad to
appear and what you want it to look like
 admittedly it's kind of complicated
stuff but
learning it and getting it right is an
absolute game changer for your business
alright
now let's move on to some of the lesser
lesser-known facebook marketing tools
which
while aren't necessarily huge right now
they could be in the future so they're
worth learning about
paying attention to the first of which
is facebook watch
facebook watch is a feature that you may
or may not have even heard of
facebook watch is kind of like
facebook's version of youtube but
without the cool search features and
only available to some people but it's
also kind of like netflix cause it has
its own original shows but it's also
still on
facebook so it's kind of like facebook
basically facebook watch
is still kind of hard to categorize
regardless it's worth paying attention
to because
anything facebook does is worth paying
attention to after all it's hard to say
when they're going to open up access to
more creators and
what kind of reach and what kind of
exposure they're going to permit other
businesses to have
but at least for now unless you're a
massive business with a multi-million
dollar marketing budget
it's probably best just to be aware of
it but then leave it alone next up
facebook portal facebook portal is
facebook's version of a smart video
conference device
essentially it lets you live video chat
with your facebook friends does have
some other cool features though like
letting you
listen to music or check your front door
or look through your photos from a
business perspective however it's tough
to say how or
when this will be fully incorporated
that said it does let you do video calls
from messenger or whatsapp
so you could use it to connect with your
clients or your customers and you can
use portal's camera to go live so
if you want to do a facebook live you've
got that option what's cool though and
what's
more interesting is facebook portal's
use of ar
or augmented reality which gives you
some pretty cool and pretty interesting
features
which right now are available on the
portal but may soon be incorporated into
 other facebook products
and speaking of ar augmented reality
let's take a look at vr
virtual reality and facebook's move into
that world with oculus facebook acquired
oculus which produces virtual reality
headsets
back in 2014 for 2.3 billion dollars
so clearly they believe in the future of
virtual reality that said
we're still a long way away from virtual
reality vr
becoming a part of our everyday lives i
mean just think about how many people
you know that spend at least an hour a
day
using virtual reality technology i'm
willing to bet not many maybe not
maybe one but that doesn't mean that
it's not going to become a more dominant
and more relevant technology
in the future so again it's worth
knowing about and paying attention to
for now though unless you've got that
multi-million dollar marketing budget
again probably worth paying attention to
and being aware of
but putting it on the back burner
alright so up to this point we've
covered the big ones the products and
services that facebook has to offer that
you can use to craft
the perfect facebook marketing strategy
but we're not quite done yet because
there's still a couple more platforms
you need to be aware of
if you truly want to dominate the
facebook platform and here's the deal
we've covered a lot so far but facebook
has over 40 different products
and services crazy eh but i really want
to make this clear you do not
and should not use them all rather you
want to be careful and strategic
and highly selective about the tools
about the products about the services
that best align with you your business
your customers
and your goal use the best ignore the
rest sounds like a tagline
so with that said here's a couple more
facebook services that i really want to
draw to the front of your mind
to make sure you're paying attention to
you're probably already familiar with
them but it's important to understand
that they fall under the facebook
umbrella the first off is instagram
from facebook yes facebook owns
instagram meaning if you want to run an
instagram ad
you need to do it through the facebook
ads manager plus many of the algorithm
changes we've seen with facebook well
they largely apply to instagram as well
yes they're different platforms and they
 have a different vibe and style and so that you're really portraying your
aesthetic best brand image possible
but a lot of the algorithm and math and putting your best
logic behind it you
a lot of it's the same the key though is
with over 1 billion users
instagram is an amazing way to reach a
slightly younger demographic
next up is whatsapp also from facebook
now there's a lot of similarities
between facebook messenger
and whatsapp like a lot both are owned
by facebook
both allow you to chat with friends but
the biggest difference is that facebook
messenger is more closely aligned with
your facebook profile
whereas whatsapp is more closely aligned
with your phone and the contacts in
there
alright so now that you've got a good
handle on facebook marketing
the next thing you're going to want to
do is check out the video i have linked
up right here on
instagram marketing so make sure to
check that out now and i'll see in the
next episode the way that i like to
think about it is feed
real good and stories real time meaning
that you want to make sure that you've
curated and created your absolute best
content in your feed