Annexure A: Overview of the Company

CHAPTER 1: INTRODUCTION 1.1: A brief insight- The FMCG Industry in India 1.2: A brief insight- The Beverage Industry in India

CHAPTER 2: THE COCA-COLA COMPANY 2.1: History of Coca-Cola 2.2: Evolution of Coca-Cola 2.3: Manifesto for Growth 2.3.1: Our Mission 2.3.2: Our Vision 2.4: Segmentation Model RED

CHAPTER 3: COCA-COLA PRODUCTS 3.1: Brands of Coca-Cola

CHAPTER 4: KANDHARI BEVERAGES PRIVATE LIMITED 4.1: Introduction to the Company 4.2: Growth Record 4.3: Distribution Network 4.4 Manufacturing 4.5: Business Plan Model at KBL 4.6: SWOT Analysis 4.6.1: Strengths

4.6.2: Weaknesses 4.6.3: Opportunities 4.6.4: Threats 4.7: Product Packaging

CHAPTER 5: STRATEGIC MANAGEMENT BY COCA-COLA 5.1: Strategies CHAPTER 6: The Project 6.1: Description of the Project 6.2: Need & Objective of Project 6.3: Critical Literature Review 6.4: Research Methodology

CHAPTER 7: ANALYSIS & INTERPREATION 7.1: Channel wise bifurcation of Outlets 7.2: Type of Outlet 7.3: Are the Visicoolers in Prime Position? 7.4: Does the outlet have all Coca-Cola products? 7.5: Were the visicoolers working properly? 7.6: Were the visicoolers pure? 7.7: Proper price display of Products 7.8: Are the retailers getting schemes? 7.9: No. of outlets following Brand Order 7.10: Distribution of Trade Categories

Annexure B: Summer Project Undertaken

CHAPTER 8 : Q2 ANALYSIS 8.1: Trend Analysis 8.2: Gap Analysis

CHAPTER 9: MARKET IMPACT TEAM

CHAPTER 10: ROUTE TO SALES v/s PRE-SALES

CHAPTER 11: PROMOTIONAL ACTIVITIES

CHAPTER 12: FINDINGS & OBSERVATIONS

CHAPTER 13: ANALYTICAL LEARNING

CHAPTER 14: LEARNINGS

CONCLUSION

BIBLIOGRAPHY