MEDIAS ROLE IN INDIAN SOCIETY

Submitted by: Neha Rai Roll No-144

BRIGHT SIDE OF IMPACT OF MEDIA ON

SOCIETY Information on the latest happenings reliable source for forming public opinion. bridges the gap gives ordinary people the power to reach out to the society acts as a deterrent on corrupt practices promoted social causes

CONTD

political impact media has been bringing out corrupt practices practiced by our political leaders. This has enabled people to make more rational choices when electing their representatives. media has been a major force in mobilizing people during elections.

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economic impact media is responsible directly for providing employment opportunities and thereby increasing the living standards of the people.

increase the demand of industrial goods thereby promoting industrialization and increase in GDP.

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Social impact: bringing into focus any problems faced by weaker sections of the society. this has brought in a sense of security to the weaker sections.

media is responsible for spreading in latest fashion vis-avis dressing style, cosmetics, hair styles etc

ON THE CONTRARY:

The news channels and media earn profits more by serving sensational news of untruly , unethical behavior of people as it attracts more attention,

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It can adversely affect the thinking capability of individuals It can sometimes go out of the way in advertising or glorifying certain issue