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  • Format For Case Development

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    Ratnakar Pandey
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    Case study focuses on communication strategy for a brand. Explains How communication strategy has changed over the years. Identifies Problem / opportunity / challenges faced by the brand.

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    Format for Case Development

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    Case study focuses on communication strategy for a brand. Explains How communication strategy has changed over the years. Identifies Problem / opportunity / challenges faced by the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views2 pages

    Format For Case Development

    Uploaded by

    Ratnakar Pandey
    Case study focuses on communication strategy for a brand. Explains How communication strategy has changed over the years. Identifies Problem / opportunity / challenges faced by the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    29th Sept 2011

    Format for Case Development Clow & Baack


    1. Company background 2. Promoter background 3. Brand / product mix of the company 4. Status of the brand global / regional/ local / private label etc 5. Problem / opportunity / challenges faced 6. Competitive scenario 7. Target audience for the brand 8. Communication objectives :
    who is being targeted in communication : buyer / user / influencer brand recall/ switching / knowledge / reinforcement of leadership status by the company / brand

    9. Main idea / theme for communication : humor / animation characters /


    fear etc

    10. 11. 12.

    Media used for communication strategy for brand & budget ( approx ) Impact of communication How communication strategy has changed over the PLC.

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