BUS 890: Strategic Management

(Communication Equipment Industry) ------------------

Group #10: 2.Binh Thieu 3.Lan Phan 4.Minh Thu Luu 5.Tung Duong

What is the one item you never leave home without?

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces

Smart-phones allow users to:

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

e-mail, internet store information, entertainment install programs, along with using a mobile phone in one device

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Market

size and growth rate Number of rivals Product Innovations Learning/experience curve effects
Total Mobile Sales: - Mobile phone sales to exceed 1billion in 2009 - More than 200 million smartphones will be sold in 2008.
Source: http://www.palminfocenter.co

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map

1. Consumers market 2. Corporate market

1. VoIP Skype 2. PDA phone Palm 3. Features phone Nokia, LG

1. Carriers AT&T 2. OS providers Linux, WM 3. Hardware makers Intel

Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

1. Establish mobile manufacture: LG, Samsung 2. Software giants: Google, MSFT

1. More companies enters 2. Strong brands and finance

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces

Source: www.wikinvest.com

Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy

Source: http://blog.bryanstarbuck.com

Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

This is a difficult industry, part of it is technology; part of it is fashion

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces

Mission: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them" Industry: Computer software & hardware Consumer electronics

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

8. 9.

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors

China Shenzhen Assembly Facility

Taiwan
Facilities of camera, circuitry, connectors, stainless casings

Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

US
Facilities of touch screen, specific parts

Singapore
Facilities of CPU, processing chips

Business Analysis Competitive Strategy Recommen dations

Source: http://www.shmula.com

Outline Industry Analysis Why? Driving Forces

Sharp rise in consumer demand

56% of smart-phone buyers prefer iphone

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

New target market

price reduction attract more customers

High Potential Software

upgradable; can add new features

3G Apple iPhones to captivate business demand worldwide

Competencies

Business Analysis Competitive Strategy Recommen dations

Source: http://www.linuxdevices.com

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors

New powerful entrant - Google Many similar or substitute products

Company Analysis Overview

Intense competition with major rivals

Value Chain Analysis SWOT Analysis

Competencies

Increasing bargaining power of buyers

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis

First mover advantage Ownership of technological patents

Apple is one of the most established brand

Overview Value Chain Analysis SWOT Analysis

Customers loyalty Cultural, fashion identity

Competencies

Business Analysis Competitive Strategy Recommen dations

Source: http://www.appleinsider.com

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis

Dependence on third party provider:

AT&T, Content Provider, Application provider

Less

appeal to corporate customers

Overview Value Chain Analysis SWOT Analysis

Technological complication

Gorilla arm Limitation of particular features Application slow down and freeze

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview

iTunes

: Synchronization

between the iTunes - App store and Apple devices.

User

interface of consumer

gadgets and computing devices

Value Chain Analysis SWOT Analysis

Intuitive design, easy-to-use and self-discoverable

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Users experience

Competencies

Business Analysis Competitive Strategy

Source: http://blog.wired.com

Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Apple may well pass Microsoft, which has $23.7 billion in cash, and could have $40 billion in 2 years

Competencies

Business Analysis Competitive Strategy

Source: http://www.businessweek.com

Data: Standard & Poors

Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Source: http://www.artechnica.com

Outline Industry Analysis Why?

Broad-Differentiation Strategy

Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview

Offer more products to a broad of buyers

Deliver value to customers by differentiating

Focus-Differentiation Strategy

Value Chain Analysis SWOT Analysis

A narrow market niche with unique needs

Competencies

Premium Price to target high-end consumers , business market

Business Analysis Competitive Strategy Recommen dations

Source: Textbook

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview

n: io at , fic ano i rs N ve ne Biz Di ho e ip hon ip

Expansion: M&A, alliances, partnership

In sm nov Ap ar ati pl t-c on e ar : cl d, ou d

Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

__APPL-IZATION__

Peter Burrows (2008,7,30). How to spend Apples cash. Business Week. Retrieved August 11, 2008, from http://www.businessweek.com/magazine/content/08_32/b4095000656875.htm?chan=magazine+channel_

Olga Kharif (2008, 8,4). That iPhone Nano rumor. Business Week. Retrieved August 11, 2008, from http://www.businessweek.com/the_thread/techbeat/archives/2008/08/that_iphone_nan.html?chan=top+ne Peter Abilla (2007,1,18). The Apple iPhone Supply Chain. Shmula. Retrieved August 11, 2008, from http://www.shmula.com/304/the-apple-iphone-supply-chain

Charles Jade (2008,4,23). Apple Q2 2008: Mac sales surge, iPhone not so much. Ars Technica. Retrieved August 11, 2008, from http://arstechnica.com/journals/apple.ars/2008/04/23/apple-earnings-mac-sales-surge-iphones-not-so-muc Bryan Gardiner (2008,4,1). The smartphone smackdown: who satisfies customers best? Wired. Retrieved August 11, 2008, from http://blog.wired.com/business/2008/04/the-smartphone.html Santhosh Paramesh (2007,10,16). 3 more ways Apple will take over the world. Vibgior Technomix. Retrieved August 11, 2008, from http://technomix.vibgior.com/?p=17