Session One: Digital T rends

moonwalking bear

So, Whats our

?
- Clay Shirky

We are experiencing the largest increase in expressive capability in human history

Media has gone from scarce to abundant and from broadcast to social

PUBLISH

Our audiences
have gone from just being consumers

to now also being producers

are we communicating in this landscape

How

Oral culture Passing information and cultural material orally from one person to another
Flickr: bencrowe

Socrates

Written culture Passing information and cultural material through the written word to broader audiences
Flickr: patrick h. lauke

is social media speech or writing

Yes

What

we know about trends

moving forward

By 2013 there
will be

more smart

than

b v
Source: Nielsen

y
Media
will continue to consolidate

p l u
redefine and compliment

j k

Ok

for communications pros

so what does this mean

Listen
Example:

Join the conversation and Learn from the conversation

t
Example:

Curate

Capture and Organize the conversation to help provide context and elevate our stories

aCreate
Example:

Contribute to the conversation and tell our stories by providing content

Keys to Success in this new landscape

How do you get noticed and cut through the clutter?

Personal Unexpected Visual Visceral

Personal Unexpected Visual Visceral

Flickr: aussiegall

From the book Dragonfly Effect

Hello

Meet your Digital team

Experience Design
From architecture + design to videos + infographics

Community Management
From content strategy to community engagement

Media Intelligence
From media insights to conversation analysis

Coming Next
Digital Storytelling Social Media and the PR Pro Design Thinking Video Storytelling Building Influencer Relationships Monitoring and Measuring Building Your Influencer List Closing Ceremony