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START UP QUESTOINNAIRE

Mary Doyle 2001

Before you launch your business/organisation/ project there is a lot to find out. To help you see what, please answer the following questions. If you do not know or are not absolutely certain of the answers, you will need to do some research 1. What are your ideas? 2. What is your main idea? 3. Describe the potential market for your product or service in detail 4. What is your main product? 5. Who are the potential customers? 6. Who are the best potential customers? 7. What are the main segments of your market? 8. What are the general market trends? 9. What are the future prospects? 10. What are you particularly able to deliver? (competencies) 11. How will you sell? 12. Where will you be located? 13. What is your pricing strategy? 14. What image do you want to create for your business and why? 15. How will you promote your service/product? 16. How and where will you advertise? 17. Who are your main competitors? 18. How successful are they? Why? 19. What is the image of your competitors? 20. How would you compete? 21. What risks are you taking? 22. What will you do if the idea does not work? 23. How long will it take you to generate an income? 24. When would you expect to expand? How?

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