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Breakdown (Preplanning Your Ad)

This document will take some time and requires some thinking, but this will be your core foundational
worksheet that will help you write out the perfect youtube ad.

Please describe your dream customer/client in as much detail as possible below.

We have included the mandatory information, but the more details, the more
effective your marketing will be.

1. Business Name:

2. Gender:

3. Age:

4. Income Level:

5. Location:
6. Language:

7. Relationship Status:

8. Occupation:

9. Interests:

10. Hobbies:

11. What keeps them up at night? What Frustrates your ideal customer the most?
12. Why are they coming to you? What can you solve?

13. List all the things that are wrong, the bad, the old way, or not the best advice
in your niche/space. Please brainstorm 10 ideas.

14. What changes would you like to see happen in your space/niche? What do
you want to stand for?

15. Things your prospects can do right now to improve their current situation
before they work with you? Please brainstorm 10 ideas.
16. List the beliefs that your prospects have in your niche/space that you don't
agree with. Please brainstorm 10 ideas.

Example: Grinding 24/7 will make you rich, Email marketing is dying, Keto is the only
way to lose weight.

17. What did you use to think or believe in your niche/space that you found were
no longer true? Please brainstorm 10 ideas.

Example: I had to have followers to be successful online, No one wanted to hear what I
had to say, No carbs will make me feel better.

18. Why are people NOT buying from you? What objections will they use to not
move forward with you? Please brainstorm 10 ideas.
Example: I had to have followers to be successful online, No one wanted to hear what I
had to say, No carbs will make me feel better.

19. What’s ONE thing your prospect absolutely CRAVES?...

(Paint out the image…Picture yourself as the screenwriter for their ultimate fantasy
ending)

20. What value does your service/course/consulting provide to customers?

21. What are the four to five key components of your service? What 3-5 things
they need to do to see success?...
(this could be the pillars/steps/ or process of your system)

22. Once a customer learns about your service, describe how they purchase it...

23. What is YOUR Backstory? If you are the face of this business, why should customers
trust YOU?

1. What credentials do you have related to the topic you’re speaking about? Any
publications, audiences, podcasts you host, results you’ve gotten from previous clients?
Don’t be afraid to brag here….

Write all of your credentials here:

2. Why should people listen to you?

3. Any Rags to Riches element in your story?

4. What’s your WHY?

24. Find three to five other businesses that provide similar value/key components to
yours...

(Find the MOST SIMILAR businesses)

(Link to their YouTube pages or website)

25. Add any additional important information about your business that was not covered
above...