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Introduction
* Excluding special charts (Bubble, Merrimekko, Skyline, Brickyard etc.); these are available to licensed practitioners
through the StratBridge ‘Strategic Surveyor’ tool
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Agenda
1. Structured text
3. Graphs
5. Pictures
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Text Blocks - Unrelated List
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Text Blocks - Causes and Effects
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Text Blocks - Matrix
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Text Blocks - Cause and Effect
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Text Blocks - Sequence of Causes and Effects
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Text - Sequential Vertical
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Text - Making Points
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Text - Bullits
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Text Blocks - Influencing
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Text Blocks - Leading to
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Text - Enveloping Elements
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Text Blocks - Elements Leading To
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Text Blocks - Resulting From
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Text - Interrelations
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Multiple Boxes
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Org Chart
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Logic Tree - One Level Plus Text
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Logic Tree - Two Levels
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Logic Tree - Vertical
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Driver Tree - Arrows Showing Trend
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Driver Tree - Arrows Showing Base Trends
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Driver Tree - Moons Showing Base Trends
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strong weak
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Driver Tree - Text with General Trends
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Driver Tree - Expanded Text
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Range of possible outcomes
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Standard Table - bulleted cells
Column
Column heading Column heading Column heading
heading
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Standard Table Layout
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Agenda
1. Structured text
3. Graphs
5. Pictures
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Bar Chart - Stacked
North
West
East
Source: ....
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Bar Chart - Two Stacked
North North
West West
East East
Source: ....
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Bar Chart - Three Stacked
Source: ....
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Bar Chart - Four Parallel
Charttitle comes here Charttitle comes here Charttitle comes here Charttitle comes here
E E E E
D D D D
C C C C
B B B B
A A A A
0 10 20 30 0 10 20 30 0 10 20 30 0 10 20 30
Units Units Units Units
Source: ....
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Bar Chart - Paired
North
West
East
0 20 40 60
Units
Source: ....
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Bar Chart - Two Paired
North North
West West
East East
0 20 40 60 0 20 40 60
Units Units
Source: ....
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Column Chart - Stacked
150
Units
100
50
0
East West North
Source: ....
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Column Chart - Two Stacked
150 150
Units
Units
100 100
50 50
0 0
East West North East West North
Source: ....
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Column Chart - Paired
60
40
Units
20
0
East West North
Source: ....
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Column Chart - Two Paired
40 40
Units
Units
20 20
0 0
East West North East West North
Source: ....
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Column Chart - Multiple
31
Units
32
32
3 1
1
1 5
3 18
17
45 17
37 34
31 32 33
23 21 0
14 2 1
1 10 1
6 5 4 7 6
2000 2001 2002 2000 2001 2002 2000 2001 2002 2000 2001 2002 2000 2001 2002
Country Country Country Country Country
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Pie Chart
22 20
31
46
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Radar Chart
2
Criteria 5 Criteria 2
1
Criteria 4 Criteria 3
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Line Chart
Green Line
Units
50
Dotted Line
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0 1 2 3 4 5 6
Units
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Line Chart - Two
Units
50 50
0 0
0 2 4 6 0 2 4 6
Units Units
Source: ....
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Waterfall Chart
40
10 35 5
10
30
15
5
Units
20
15
10
10
0
A +B +C = Subtotal -E -F -G = Total
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Wave Chart
Initiative
High Wave 1
Initiative
Initiative
Initiative
Benefits
Wave 2
Wave 3 Initiative
Initiative
Low
Low High
Ease of Implementation
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Driver Tree Chart / Dupont Chart
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Subtitle comes here 27% 31% 30% 26%
15%
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4% 5% 6% 7% 3%
2% 2% 2% 2%
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-16%
129% 1999 2000 2001 2002 2003 1999 2000 2001 2002 2003
24% 53% 36%
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140%
X
29%
22% 24% 21% 17%
1999 2000 2001 2002 2003
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Agenda
1. Structured text
3. Graphs
5. Pictures
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Moons
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Traffic Lights
Neutral
Positive
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Arrows
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Donuts
Criterium ..
Criterium ..
Criterium ..
Criterium ..
Criterium ..
Criterium ..
Criterium ..
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Timeline
Week number
Starts on
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Value Chains - Loose Arrows
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Value Chains - Touching Arrows
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Interrelated Stages
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Movements
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Circle - Overlapping Arrows
Virtuous Vicious
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Circle - Integrated Arrows
Virtuous Vicious
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Closed Loop
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Process Ending in a Closed Loop
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Wheel of Fortune
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Puzzle - Four Pieces Fitting Together
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Puzzle - Five Pieces Fitting Together
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Puzzle - Pieces Not Fitting Together
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Puzzle - Pieces Might Fit Together
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Quotes
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Circles of Influence
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Eggs
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Circles - Interrelated
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Circles - Overlapping
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Expansion
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Cube
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Maps - Netherlands
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Maps - Western Europe, The World
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Life Cycle - Generic
Product D
Product C
Units sold
Product B
Product A
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Life Cycle - Countries
U.K.
Sweden
Netherlands
France
Germany
Italy
Emerging Mature
Development
Stage
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Cost Curve
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Cost/unit
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Cumulative Volume
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Downward and upward slopes
1 3
2
2
1
3
Time Time
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Of Research
Recognition
Recognition
For Teaching
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Funnels
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Building blocks
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Spectrum
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Low High
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Balance
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Cross
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Pyramid
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History
x x x x x 2005
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Trackers - Place in Top Right Corner of Slide
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Agenda
1. Structured text
3. Graphs
5. Pictures
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Generic Strategy Development Framework - English
C Implement
Business External rea- Strategic
Action
Definition Analysis tivit Options
Plans
y
Future
Business Key Strategic Actie-
Imperatives Insights Industry Direction plannen
Scenarios
Monitor
Business Internal Risk and
Action
Constraints Analysis Reward
Plans
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Generic Strategy Development Framework - Dutch
Creat Strategi-
Missie en Externe
i- sche Plannen
Visie Analyse
viteit opties
Future
Uitgangs- Actie-
punten
Inzicht Scenarios
Industry Strategie
plannen
Scenarios
Rand- Rende-
Interne Meet-
voorwaar- ment en
Analyse punten
den risico’s
Heroverweeg de uitgangspunten
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Strategy Development - The Fish
Commercial Market
Market Competitive
Attractiveness Position
Economic
Growth
Profitability
Capital Market
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Strategy Development - The Loop
MANAGED
CAPITAL MARKET
PERFORMANCE
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Backward Strategic Planning Framework
Strategy: How do
we get there?
Actions driven
by strategy
Where are
we now?
TIME
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Incremental versus Dynamic Strategic Planning Framework
Vision of where we
need to be five years
from now
Where can we be
next year?
GOAL
GOAL
Versus
Actions driven by strategy
Actions taken in
Where we response to Where are
are now? circumstances we now?
TIME TIME
Incrementalism
[One reason why companies Focus
stagnate] [One reason why companies grow]
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Strategic Disciplines
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Advantaged
Subtitle comes here
Neutral
Disadvantaged
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New Pumps Valves Plate heat Tubular Ohmic Separators Dryers Evaporator Tanks Homogenisers
Cartoning Canning Bottling Labelling Air Thermal &
Customised Standard Global
treatment energy
business exchangers heat
exchangers
heaters s
technology Standard
strengths Freezers & Aseptic Filtration Blow Conveyer Automation Control Filling Sealing Wrapping
Refrigerators processing equipment moulding systems lines
systems
systems equipment
System design
/Application
engineering Systems Sub-systems
Service
Own 3rd party Customer Upgrades/ Contract Time/mater Spare
maintenance maintenance DIY modifications ial parts
Weak position
Customer MNC Regional National
No position
Geographic N.America L.America W.Europe E.Europe Middle East Asia Japan Australasia
markets & Africa
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Activity Activity
Activity Activity
Activity Activity
Activity Activity
Activity Activity
Activity Activity
Activity Activity
Activity Activity
Activity Activity
Activity Activity
Cost of Capital)
RO
CE
=
ROCE < CoC Co
low C
low high
Competitive Position
(Returns compared to Industry Average)
Moderate
New Entrants
Weak
Competitors
Suppliers Customers
Substitutes
1 26-1-2005 Randy Jagt Vincent Oomes Fonts and colors in new global template