TATA INDICOM

Project Report Of Summer Training In Tata Tele Services

Tata Tele Services

This is the project report of summer training in Tata Tele services in partial fulfillment of MBA programme. During the 45 days of tarining we tried to understand all the market strategies of telecom sector. We did a feed back market survey of exesting customers of Tata tele. In that way we came to know

that what are their need, complaints and expectation from company.

ACKNOWLEDGEMENT
Its a great pleasure to present this report of summer training in Tata Tele Services (Jaipur)in partial fulfillment of MBA Programme under Poornima School Of Management, affiliated to Rajasthan Technical University, Kota. At the outset, I would like to express my immense gratitude to my training guide guiding me right from the inception till the successful completion of the training. I am falling short of words for expressing my feelings of gratitude towards him for extending their valuable guidance about market and support for literature, critical reviews of project and the report and above all the moral support he had provided me with all stages of this training. I would also like to thank my friends and all my group members for their help and cooperation throughout the training.

Table of Contents
1. Acknowledgement 2. Preface 3. Intorduction about the company 4. Board of directors 5. Corporate Sustainability of Tata tele 6. TATA Business Excellence Model 7. Products and services of Tata Indicom 8. Business plan 9. Feedback survey of exesting customers of Tata tele
a.

Questionnaire

b. Output of survey c. Conclusion d. Suggestions 10.Final conclusion 11.Bibliography

PREFACE
Life is a long journey, wherein each one of us crosses number of milestones. Every stoppage teaches us a lot. I, being the student of management, learnt a plethora of things and was being bombarded with lots of learning, events, projects, and seminar . The two-year full time program of management course helped in lots of learning. Such has been the presentations and projects which enhanced our learning by adding on to our world of knowledge. And summer training is one of the part to inhance our business skills. It was a life time experience for which I thank to all the staff members of Tata tele , my parents, faculty members, administration of the Poornima School Of Management, affiliated to Rajasthan Technical University.

Introduction
Tata Teleservices Limited spearheads the Tata Groups presence in the telecom sector. The Tata Group had revenues of around US $62.5 bn in Financial Year 2007-08, and includes over 90 companies, around 350,000 employees worldwide and more than 3.2 million shareholders. Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 and today enjoys a pan-India presence through existing operations in all of Indias 22 telecom Circles. The company is also the market leader in the fixed wireless telephony market. The companys network has been rated as the Least Congested in India for last four consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves over 36 million customers in more than 320,000 towns and villages across the country, with a bouquet of telephony services encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Services. Other services include value-added services like Voice Portal, Roaming, Post-paid Internet Services, Three-way

Conferencing, Group Calling, Wi-Fi Internet, USB Modem, Data Cards, Calling Card Services and Enterprise Services. Some of the other products launched by the company include Pre-paid Wireless Desktop Phones, Public Phone Booths, Mobile Handsets and Voice & Data Services such as BREW Games, Voice Portal, Picture Messaging, Polyphonic Ring Tones, and Interactive Applications like news, cricket, astrology, etc. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limitedwith the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this space. Tata Teleservices bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

Board of Directors

Mr. Ratan N. Tata

Designation : Chairman Company : Tata Teleservices Ltd.

Mr. K. A. Chaukar
Designation : Managing Director Company : Tata Industries Ltd.

Mr. Anil Kumar Sardana

Designation : Managing Director Company : Tata Teleservices Limited

Mr. I. Hussain
Designation : Director Company :Tata Sons Ltd.

Mr. N. S. Ramachandran
Designation : Director, Company : Tata Teleservices Ltd.

Mr. N. Srinath
Designation : CEO & MD Company : Tata Communications Ltd.

Dr. Mukund Govind Rajan

Designation : MD Company : Tata Teleservices Maharashtra Ltd.

Mr. Anuj Maheshwari

Designation : Director Company : Temasek Holdings Advisors India Pvt Ltd., ("THAIPL")

Mr Toshinari Kunieda
Designation : Senior Vice President Managing Director Global Business Division Company : NTT Docomo, INC.

Mr. Kiyoshi Tokuhiro

Designation : Senior Vice President Managing Director of Network Department Company : NTT Docomo, INC.

Mr. Kazuto Tsubouchi

Designation : Executive Vice President Chief Financial Officer Company : NTT Docomo, INC.

Corporate Sustainability of Tata tele

Clay is molded to make a vessel, the utility of that vessel lies in what is not. Thus by taking advantage of what is not, we develop what is - Lao Tse. These words summarise our attempt to put together socially sustainable programs at TTSL. We engage with the CS space with the vision of a seer and the spirit of an adventurer and executioner as we take up large scale and pan-India capacity building projects. The world today is fired by the digit and has moved beyond the speed of light.

The conventional business engagement verticals do not necessarily engage entirely with the surface area of opportunity in our environment. We look into the space to dimension, develop and deliver value in such spaces and bring these to the realm of opportunity. This is what will ensure sustainability, equanimity and capacity. This space is beyond the radar of businesses but interestingly also makes for the biggest space that is in serious need of being discovered. Its about socionomics. That Christopher Columbus discovered Americas is perhaps not true, since America existed much before Columbus set foot on that land. In the same breath whilst it may be true that Einstein formulated, E = Mc 2, our argument rests with the fact that all the three values existed much before Einstein put these together. By that analogy, we discover spaces in the markets and develop markets in such spaces. That is the essence of sustainability. To undertake that task we follow the following two empirical laws: 1. Leverage telephony through leveraging Access, Affordability and Application( the 3 As) 2. Leverage employee engagement by de-oxidising their sensitivity and human side.

TATA Business Excellence Model

Tata Business Excellence Model is a framework which helps companies to achieve excellence in their business performance. This is the chosen model by the TATA group to help in building globally competitive organizations across TATA Group companies. TBEM is based on the Malcolm Balridge National Quality Award Model of the U.S.

The Criteria have three important roles in strengthening competitiveness:

To help improve organizational performance practices, capabilities, and results To facilitate communication and sharing of best practices information among all organisations within TATA Group. To help in guiding organizational planning and opportunities for learning

TBEM Criteria is designed to help organizations use an integrated approach to organisational performance management that results in

 Delivery of ever-improving value to customers and stakeholders, contributing to organizational sustainability Improvement of overall organisational effectiveness and capabilities Organisational and personal learning

The Criteria are built on the following set of 11 Interrelated Core Values and Concepts:
Visionary Leadership Customer-driven Excellence Organisational and Personal Learning Valuing Employees and Partners Agility Focus on the Future Managing for Innovation Management by Fact Social Responsibility Focus on Results and Creating Value Systems Perspective

The Core Values and Concepts are embodied in seven Categories, as follows:
Leadership Strategic Planning Customer and Market Focus Measurement, Analysis, and Knowledge Management Work force Focus Process Management Business Results

The TBEM criteria are the operational details of the Core Values, applied to the different facets of a Business organisation. The 7 Criteria Categories are divided into 18 items and 32 Areas to Address The TBEM framework has the following characteristics Focus on Business results Non-prescriptive and Adaptable Maintains System Perspective Supports Goal based diagnosis TBEM instills a process centric approach in an organisation as a means to achieve the chosen Business Goals Tata Teleservices Limited as a part of the TATA Group has adopted the TATA Business Excellence model as an intricate part of its operation structure and uses it to grow from strength to strength, keeping Operational excellence and Business results in focus.

Products and services of Tata Indicom

Business Plan
Building Tomorrows Corporates Today We understand your business needs better than any one else. At Tata Indicom we are always gearing up to meet your business needs. In this endeavor we have now introduced a range of PLUS plans bundled with business enrich services. Our range of PLUS plans come bundled with Business Enrich Services designed to make your business ready for the internet age. Domain name

registration, Website Hosting, Business Mail, Static IP on demand are just a few on the list.

Questionnaire of Feedback survey of exesting customers of Tata tele

Personal details: Name :-----------------------------------------------------------------------------------------Address:---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Occupation:------------------------------------------------------------------------------------

Contact No.:----------------------------------------------------------------------------------1. Are you satisfy with your current service provider? (a) Yes (b) No 2. What is your monthly current phone bill? (a) 0-200 (b) 200-500 (c)500-1000 (d)>1000

3. Which type of calls you make mostly ? (a) Local (b) Std (c) Isd (d) All above

4. Do you interested in other Tata Indicom Products ? (a)Mobile (b) Photon (c)Photon+ (d)CUG Plan Remarks & Suggestion (If Any) : ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Surveyor NameCustomers Name-

Survey output :
1. Segment according to customers occupation

2.

Segmant according to bill amount