THE TASTE OF INDIA

Srinivas Mittapelli Nitesh Patil

29 38

Rakesh Iyer

16

About Formation of Amul Key People in Amul

Bread Spreads Milk Drinks

Amul Butter, Amul Lite, Delicious Table Margarine (Or Butter substitute)

Amul Kool Milk shake, Amul Kool, Amul Kool Caf, Kool Koko, Nutramul Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk, Amul Kool Flavoured Tetra Pack, Amul Masti Spiced Buttermilk, Amul Lasee, Amul Kool Thandai

Powder Milk
Amul Spray Infant milk Food, Amul Instant Full Cream Milk Powder, Sagar Skimmed Milk Powder, Sagar tea Coffee whitener

Fresh Milk
Amul Fresh Milk, Amul Gold Milk, Amul Taaza Double toned Milk, Amul lite slim and trimmed milk, Amul Fresh Cream, Amul Shakti Toned Milk, Amul Calci+, Amul butter Milk

Cheese
Amul Pasteurised Processed Cheese, Amul cheese Spread, Amul Emmental Cheese, Amul Pizza Mozzarella Cheese, Gouda Cheese

For Cooking Amul Sagar Pure Ghee, Cooking Butter, Amul Malai Paneer, Utterly Delicious Pizza, Mithai Mate, Masti Dahi, Pro Biotic Dahi, Desserts Amul Ice Creams, Amul Shrikhand, Amul Mithaee Gulab Jamuns, Gulab Chocolates, Amul Basundi, Amul Yogi Yoghurt Health Drink Nutramul, Amul Shakti Health Food Drink

What is Market Segmentation?

Young Children

Urban Family
Interest

What is targeting?

Define The Segments

Define the Targets List the benefits of the product

Target audience description

Amul has targeted their milk products to various segments of the market. Products Like Nutramul Energy Drink, Amul Kool chocolate milk, Amul Kool flavoured Bottled Milk are targeted for the Kids aged 416 specially school going. Products such as Amul Kool Milk shake, Amul Kool, Amul Kool Caf, Kool Koko, Nutramul Energy Drink, are mainly targeted for the College going young people. Where as products such as Amul Masti Spiced Buttermilk, Amul Lasee, Amul Kool Thandai are targeted in specific season.

What is Market positioning?

Amul Milk has positioned it self as a helthy substitute for the Soft Drink (Carbonated Drinks). Ready to serve Milk Products (Amul Kool) Position in the beverages market with the introduction of milk shake. Brings goodness of Coca (Chocolate and Coffee) all the year around. Different packaging is meant to attract generation Y.

The Taste Of India

Kids Women

Amul Kool Chocolate Milk Nutramul Energy Drink Amul Kool Millk Shaake Amul Calci +

Youth

Amul Shredded Pizza Cheese * Amul Emmental Ch

Health Conscious

Nutramul Amul Shakti

Thank You

Thank You