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    The document presents a business plan for Annapurna Restaurant. The plan outlines the restaurant's vision to have 3 locations in New Delhi with a combined annual profit of Rs. 500,000-1,000,000 within 5 years. The target market is diverse groups in New Delhi with less time to cook. Competitors offer innovative concepts at moderate prices. The budget projects costs of Rs. 1,234,000. Strengths include favorable market conditions, while threats include regulations and quality confusion. The conclusion states Annapurna will focus on healthy, low-fat cooking to target a new market.

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    The document presents a business plan for Annapurna Restaurant. The plan outlines the restaurant's vision to have 3 locations in New Delhi with a combined annual profit of Rs. 500,000-1,000,000 within 5 years. The target market is diverse groups in New Delhi with less time to cook. Competitors offer innovative concepts at moderate prices. The budget projects costs of Rs. 1,234,000. Strengths include favorable market conditions, while threats include regulations and quality confusion. The conclusion states Annapurna will focus on healthy, low-fat cooking to target a new market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views9 pages

    PBM Assignment: Click To Edit Master Subtitle Style

    Uploaded by

    Satyajeet Gupta
    The document presents a business plan for Annapurna Restaurant. The plan outlines the restaurant's vision to have 3 locations in New Delhi with a combined annual profit of Rs. 500,000-1,000,000 within 5 years. The target market is diverse groups in New Delhi with less time to cook. Competitors offer innovative concepts at moderate prices. The budget projects costs of Rs. 1,234,000. Strengths include favorable market conditions, while threats include regulations and quality confusion. The conclusion states Annapurna will focus on healthy, low-fat cooking to target a new market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    PBM Assignment

    Presented By: Sandeep, Abhijit Bishwanath, Kaberi, Satyajeet

    Click to edit Master subtitle style

    5/2/12

    Annapurna Restaurant
    Introduction

    Thefast foodindustry inIndiahas evolved with the changing lifestyles of the young Indian population. The sheer variety of gastronomic preferences across the regions, hereditary or acquired, has brought about different modules across the country.
    5/2/12

    Vision

    Our five year goal is to have 3 restaurants in New Delhi or nearby New Delhi with a combined annual profit of between Rs.500,000 and Rs.1,000,000.This too with an initial investment of Rs.3,00,000. the business is meeting its projections by month nine, we will start scouting for a second location and develop plans for the next unit.

    If

    Mission
    5/2/12 "We will provide the best eating experience

    Target Market
    The market for Annapurnas products covers a large area of diverse and densely populated groups.

    Industry Analysis
    More and more people have less time, resources, and ability to cook for themselves. Trends are very important and Annapurna needs to be well positioned for the current interest in lighter, healthier foods at moderate to low prices.

    Competitive Analysis
    The newest competitors have made their successful entry based on an innovative concept or novelty. 5/2/12 Annapurna will offer an innovative product in a

    Projected Budgets
    Kitchen equipments 234000 Bar Table Advertisement Home rental Other expenses Other charge Administrative Total
    5/2/12

    74000 43000 480000 100000 60000

    SWOT Analysis
    Strengths-Strong product support, Low development risk, favorable market. Weakness-Product vulnerability, patent issues Opportunity-Transportation, lack of quality food in that area. Threat-Confusion regarding quality, various local govt. 5/2/12 regulations.

    Food for all Thoughts

    5/2/12

    Conclusion
    Annapurna is an innovative concept that targets new, growing market. Annapurna will be the only restaurant among all the competition which will focus on the entire menu on healthy, low-fat cooking. The project was all about concentrating on a certain group of customers, satisfying them, providing them with the best 5/2/12 quality with reasonable price and

    5/2/12

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