Anna University oI Technology Coimbatore

Strategic Management

Part A (10*2 20)
1. What is the dimension oI business process?
2. Meaning oI strategy?
3. DeIinition oI strategic management?
4. What is strategic decision making?
5. What are the three levels oI strategy?
6. Meaning oI SWOT?
7. Types oI Iunctional level strategy?
8. Meaning oI organizational design?
9. Meaning oI superior perIormance?
10.What are staIIing decisions?

Part B (4*16)
1. Explain porter`s Iive Iorce model
(Or)
2. Explain the concept and the diIIerent levels oI strategic management?

3. Explain strategic group`s competitive changes in industry evolution?
(Or)
4. Explain the meaning Iunctions and styles oI strategic leadership?

5. Explain the Iunctional level strategy and the diIIerent types oI Iunctional level strategy?

(Or)
6. Explain organizational structure and organizational design?

7. Explain organizational culture and organizational design?

(Or)
8. Explain corporate level strategy and diIIerent types oI corporate level strategy?


Part c (compulsory question) (1*16)
Sundarshan Electronics Ltd., Coimbatore has been a leading player in the colored TV industry
and occupied No 2 position in India in terms oI its sales turnover during the last several years.
This enterprise is headed by the second generation ambitious members oI the promoter Iamily
hailing Irom a prosperous village in Kerala. Starting a regional player, they had spread their
marketing network across the country and have now acquired a large TV manuIacturing base in
several metropolitan cities oI the country. However during the last three years, a number oI
international players like Sony, AIWA, Akai, LG, Samsung, Thomson, have entered the market
without any signiIicant resistance and the consumers have beneIited greatly because oI Ialling
prices oI TV or better value Ior their money.
Questions;
1. Examine brieIly the signiIicant Ieatures oI the global strategy adopted by the Ioreign TV
companies with a view to expanding their market in India?
2. What changes would you propose to Sudareshan Electronics Ltd, which the company
should incorporate in its production and marketing strategies to survive in the Indian
market?