Scribd Logo
Upload

Welcome to Scribd!

  • 13 DC International Book Fair: Akhil S PGDM 11-'13

    Uploaded by

    Akhil Satheesh
    21 views11 pages
    The document summarizes the 13th DC International Book Fair that was held from October 31st, 2011. Over 300 publishers participated with 76 stalls. There were cultural events and around 10,000 visitors attended. Major publishers included Penguin Books, HarperCollins, and Oxford University Press. The book fair provided a platform for readers, authors, and publishers to connect. Lotus Press exceeded their sales target of Rs. 100,000 by selling books worth Rs. 125,000. A variety of discounts from 10-20% were offered. The event was well managed despite risks and challenges. Consumer behavior regarding price consciousness and tastes was also discussed.

    Original Description:

    Original Title

    Book fair

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document summarizes the 13th DC International Book Fair that was held from October 31st, 2011. Over 300 publishers participated with 76 stalls. There were cultural events and around 10,000 visitors attended. Major publishers included Penguin Books, HarperCollins, and Oxford University Press. The book fair provided a platform for readers, authors, and publishers to connect. Lotus Press exceeded their sales target of Rs. 100,000 by selling books worth Rs. 125,000. A variety of discounts from 10-20% were offered. The event was well managed despite risks and challenges. Consumer behavior regarding price consciousness and tastes was also discussed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views11 pages

    13 DC International Book Fair: Akhil S PGDM 11-'13

    Uploaded by

    Akhil Satheesh
    The document summarizes the 13th DC International Book Fair that was held from October 31st, 2011. Over 300 publishers participated with 76 stalls. There were cultural events and around 10,000 visitors attended. Major publishers included Penguin Books, HarperCollins, and Oxford University Press. The book fair provided a platform for readers, authors, and publishers to connect. Lotus Press exceeded their sales target of Rs. 100,000 by selling books worth Rs. 125,000. A variety of discounts from 10-20% were offered. The event was well managed despite risks and challenges. Consumer behavior regarding price consciousness and tastes was also discussed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    13th DC INTERNATIONAL BOOK FAIR

    AKHIL S PGDM 11-13

    INTRODUCTION
    DC Books was first in the book industry to get ISO Certification stands for bringing quality publishing within reach of the common man. Every year DC Books organizes Book Fairs that offer a unique platform for bringing readers and publishers together.

    Started on 31st October 2011 More than 300 publishers participated 76 stalls Cultural fest Celebrities visit book releases, childrens contests around 10000 visitors

    Major publishers
    Penguin books DC Books Hachette Roli books Harper Collins Indiana Prism Jaico OM General Book Depot Pearson Camebridge University Press Macgraw Hill Oxford University Press B I Publishers CBS Publishers MIT Orient Blackswan Yale University Press Westland Amar Chitra Katha Pusthak Mahal Adarsh Sage Times of India Interlude Technologies Wiley India Lotus Press publishers

    Why Book fair?


    DC International Book Fair & Cultural Fest is a real festival for all those who love books. It provides a stage for readers, academicians, authors and publishers to come together It encouraging reading alot!

    SALES
    Targets
    Target of Lotus press was 1 lakh! But exceeded 125000!! Books in Lotus is cheap in both rate and quality! 10% discount for all customers 12.5% discount for golden card holders 20% or more for institutions

    Price of books Discounts

    Customer service initiatives of DCB:


    Stall managers Floor managers Representatives from publishing house for major publishers Effective marketing team of DC books heading by Mr. Jaison

    EVENT MANAGEMENT

    RISKS CHALLENGS ACHIVEMENTS MANAGEMENT SKILLS ARRANGEMENT OF BOOKS

    Consumer Behaviour

    Cost conscious Quality conscious Different tastes Bargaining power of customers

    Performance of LOTUS Press publishers

    Not an international publisher Good sales Achieved targets(double than last time) Problem : unavailability of books. Most of the time stall was running in out of stock! Quality problem

    APPLICATION OF PGDM 1ST TRIMESTER


    Industry analysis Communication Management principles Economic theories

    Thank you

    You might also like