A

SWOT ANALYSIS ON

ADITYA BIRLA MONEY LIMITED

(2010-2011)

Submitted To:
Prof. Rashmi Choudhary Prof. Neha Zanzariya

Submitted By:
Gaurav Singh MBA 3RD SEM MF-1

COMPANY PROFILE Aditya Birla Money formerly known as Apollo Sindhoori Capital Investments is a leading player in the broking space with nearly 15 years of experience. It became a part of Aditya Birla Group in March 2009, when the group acquired 76% of the company. The Company has a strong distribution network of over 1000 own branches and franchisee network, a large customer base in excess of 1,80,000, a strong technology backbone and a range of products delivered through a robust online and offline model. The Company boasts of immense talent pool and vertical specialists which add to its positioning as a major player in this segment. Aditya Birla Money is listed on National Stock Exchange of India Limited [NSE] and The Bombay Stock Exchange Limited [BSE]. It is also registered as Depository Participant with both NSDL and CDSL.

Key statistics about Aditya Birla Money Ltd.

Industry:- Finance & Investments Head-Office:- Chennai, India Subsidiary Company:- Aditya Birla Commodities Broking Limited. Website:- www.adityabirlamoney.com TAKEOVERS:Apollo Sindhoori Capital Investments Limited was takeover by Aditya Birla Group and changed its name to Aditya Birla Money Limited in August 2009.

PROMOTERS Aditya Birla Group.

CURRENT TOP MANAGEMENT:

MANAGEMENT TEAM 1. 2. 3. 4. 5. 6.

Mr. S. Ramasubramanian Mr. P. Sudhir Rao Mr. G. Vijayraghavan Mr. Manoj Kedia Mr. S Balaji Mr. S R Batliboi & Associates

Managing Director Independent Director Independent Director Non-Executive Director Company Secretary Auditor

VISION , MISSION & VALUES:VISION OF ABML: To become a leader in offering the best financial products in India with a strong focus on its customers and partners. A strict code of ethics combined with strong values and principles has enabled us to become one of the most trustworthy brands in the country. MISSION OF ABML:

To deliver superior value to our customers, shareholders, employees and society at large. VALUES OF ABSL: Integrity; Commitment; Passion; Seamlessness; Speed. TOUCH POINTS OF ABML: Aditya Birla Money Ltd offerings are delivered through a strong pan India distribution network of about 1000 own and franchisee, terminals branches, a robust online and offline model with a strong technology backbone to a large customer base, in excess of 1.8 lakhs.

SERVICES PROVIDED BY ABML:

FINANCIAL ASPECTS:

Quarterly Results of Aditya Birla Money Jun '11 Sales Turnover Other Income Total Income Total Expenses Operating Profit 16.26 0.63 16.89 22.26 -6.00

------------------- in Rs. Cr. ------------------Mar '11 17.45 0.36 17.81 24.76 -7.31 Dec '10 22.12 0.32 22.44 28.06 -5.94

Total Extraordinary Income/Expenses

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Gross Profit Interest PBDT Depreciation PBT Tax Net Profit

-5.37 1.22 -6.60 1.72 -8.32 -1.20 -7.12

-6.95 1.26 -8.21 1.98 -10.19 -2.50 -7.69

-5.62 1.34 -6.95 1.80 -8.75 -2.89 -5.86

Earnings Per Share Equity Face Value

-5.54 1.00

-5.54 1.00

-5.54 1.00

Comparison with previous year: The highlights of the financial results of the Company on a standalone and on a consolidated basis are as follows: (Rs. in lakhs)
Sta ndalone Consolidated

Income from Operations Other Income Expenditure

Year ended March 31, 2010 9,746.79 351.96 7,717.17

Year ended March 31, 2010 6,778.60 304.52 5,937.47 1,145.65 542.73 602.92 473.14 129.78 66.28 63.50 1,197.80 1,261.31

Year ended March 31, 2010 11,045.93 590.23 8,699.17 2,936.99 283.98 2,653.01 600.69 2,052.32 783.99 1,268.33 1,193.48 2,461.81

Year ended March 31, 2010 7,309.34 1,357.60 7,399.84 1,267.10 558.68 708.42 504.45 203.97 83.35 120.62 1,072.86 1,193.48

Profit before Interest 2,381.58 Depreciation and Taxation Less : Interest 261.38 Profit before Depreciation and Taxation Less: Depreciation Profit before Taxation Less : Provision for tax including deferred tax Profit after Tax Profit brought forward from previous year Balance carried to Balance Sheet 2,120.20 567.44 1,552.76 605.06 947.70 1,261.30 2,209.00

Monthly fluctuation in price of the share:

3 0 2 5 2 0 1 5 1 0 5 0
3/ 10 /2 01 1 3/ 24 /2 01 1 4/ 7/ 20 11 4/ 21 /2 01 1 5/ 5/ 20 11 5/ 19 /2 01 1 6/ 2/ 20 11 6/ 16 /2 01 1 6/ 30 /2 01 1 7/ 14 /2 01 1 7/ 28 /2 01 1

STAKEHOLDERS: Government Customers Employees Owner

http://www.scribd.com/doc/59176415/15657169-KFC-Marketing-Plan-for-Pakistan

Dun and Brandstreets Industry Averages