No Need Importance Un|ts Marg|na| Va|ue

1 1he conLalner needs Lo hold llquld 3 oz 12

2 1he conLalner needs Lo be ergonomlc 4 Sub[ 4
3 1he conLalner needs Lo feel good ln your hand 4 Sub[ 4
4 1he conLalner needs Lo be able Lo flL ln a cablneL or refrlgeraLor shelf 3 lnches 12
3 1he conLalner needs Lo glve Lhe lmpresslon of premlum quallLy 4 Sub[ 4
6 1he conLalner needs Lo allow Lhe user Lo see how much llquld ls lefL 3 servlngs (ounces) pass
7 1he conLalner needs Lo shleld some of Lhe unaLLracLlve aspecLs of Lhe llquld 4 Sub[ pass
8 1he conLalner needs Lo be sLurdy 4 empLy welghL (oz) 18u
9 1he conLalner needs Lo pour qulckly 3 seconds 3
10 1he conLalner needs Lo dellver Lhe correcL porLlon everyLlme 3 servlngs (ounces) 083 11
11 1he conLalner needs Lo have a nomess Lop 4 drops lefL on Lop 2
12 1he conLalner needs Lo be safe/noL break 4 helghL dropped (fL) 3
13 1he conLalner needs Lo be affordable (cosL Lo produce) 3 uS $ $100
14 1he conLalner needs Lo porLray freshness 2 Sub[ 1
13 1he conLalner needs Lo lnclude a sLlrrlng mechanlsm 1 ass 1
16 1he conLalner needs Lo be recyclable 4 LlsL pass
17 1he conLalner needs Lo be made of recyclable maLerlal 3 LlsL pass
18 1he conLalner needs Lo be easlly produced by a manufacLurer 3 18u 18u
19 1he conLalner needs Lo be easlly flllable by a copacker 3 18u 18u
20 1he conLalner needs Lo conLaln a dlsh for salL rlmmed glass 3 18u 18u
Idea| Spec
30
3
3
10
3
pass
pass
18u
2
1
0
7
$030
2
2
pass
pass
18u
18u
18u
1 2 3 4 3 6 7 8
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1
needs Lo hold llquld
-
2
needs Lo be ergonomlc
- -
3
needs Lo feel good ln your hand
-
4
needs Lo be able Lo flL ln a cablneL or refrlgeraLor shelf
- -
3
needs Lo glve Lhe lmpresslon of premlum quallLy
- - -
6
needs Lo allow Lhe user Lo see how much llquld ls lefL
- -
7
needs Lo shleld some of Lhe unaLLracLlve aspecLs of Lhe llquld
-
8
needs Lo be sLurdy
-
9
needs Lo pour qulckly
10
needs Lo dellver Lhe correcL porLlon everyLlme
11
needs Lo have a nomess Lop
12
needs Lo be safe/noL break
13
needs Lo be affordable (cosL Lo produce)
14
needs Lo porLray freshness
- - - -
13
needs Lo lnclude a sLlrrlng mechanlsm
16
needs Lo be recyclable
17
needs Lo be made of recyclable maLerlal
18
needs Lo be easlly produced by a manufacLurer
19
needs Lo be easlly flllable by a copacker
9
10
11
12
13
14
13
16
17
18
19
20
22
23
24
23
26
27
28
29
ConLalner obscures ma[orlLy of Lhe llquld from vlew
Able Lo susLaln lmpacL wlLhouL breaklng
leels subsLanLlal ln your hand
Seconds Lo pour a servlng
AmounL dellvered afLer each pour
lool proof producL deslgn
Selfcleanlng naLure of boLLle
Able Lo wlLhsLand heaL
Able Lo wlLhsLand mlsuse/abuse
CosL of producLlon
CosL of fllllng
CosL of label producLlon
noL look cheap
1lme Lo mlx compleLely
roduced wlLh recycled maLerlals
MeeLs laLer recycllng sLandards
MeeLs manufacLurers off Lhe shelf maLerlals requlrmenLs
MeeLs manufacLurers off Lhe shelf slze requlrmenLs
MeeLs copackers label specs
MeeLs copackers fllllng specs
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-

No Need Importance Un|ts Marg|na| Va|ue

1 1he conLalner needs Lo hold llquld 3 oz 12
2 1he conLalner needs Lo be ergonomlc 4 Sub[ 4
3 1he conLalner needs Lo feel good ln your hand 4 Sub[ 4
4 1he conLalner needs Lo be able Lo flL ln a cablneL or refrlgeraLor shelf 3 lnches 12
3 1he conLalner needs Lo glve Lhe lmpresslon of premlum quallLy 4 Sub[ 4
6 1he conLalner needs Lo allow Lhe user Lo see how much llquld ls lefL 3 servlngs (ounces) pass
7 1he conLalner needs Lo shleld some of Lhe unaLLracLlve aspecLs of Lhe llquld 4 Sub[ pass
8 1he conLalner needs Lo be sLurdy 4 empLy welghL (oz) 18u
9 1he conLalner needs Lo pour qulckly 3 seconds 3
10 1he conLalner needs Lo dellver Lhe correcL porLlon everyLlme 3 servlngs (ounces) 083 11
11 1he conLalner needs Lo have a nomess Lop 4 drops lefL on Lop 2
12 1he conLalner needs Lo be safe/noL break 4 helghL dropped (fL) 3
13 1he conLalner needs Lo be affordable (cosL Lo produce) 3 uS $ $100
14 1he conLalner needs Lo porLray freshness 2 Sub[ 1
13 1he conLalner needs Lo lnclude a sLlrrlng mechanlsm 1 ass 1
16 1he conLalner needs Lo be recyclable 4 LlsL pass
17 1he conLalner needs Lo be made of recyclable maLerlal 3 LlsL pass
18 1he conLalner needs Lo be easlly produced by a manufacLurer 3 18u 18u
19 1he conLalner needs Lo be easlly flllable by a copacker 3 18u 18u
20 1he conLalner needs Lo conLaln a dlsh for salL rlmmed glass 3 18u 18u
1esL/8espondenL #
Idea| Spec 1est today? 1ested 1 2 3 4
30 no
3
3 ?es
10 ?es
3 Maybe
pass
pass
18u ?es LasL
2 ?es
1 ?es
0 ?es
7 ?es
$030 8esearch
2 Labellng
2 no
pass ?es
pass ?es
18u Pmmm
18u 8esearch
18u MeasuremenL
8oLLle name ls lL recyclable? lasLlc Lype ls lL made of recycled plasLlc?
1 Lemon 8oLLle ?es L Pu 2
2 Soap dlspenser ?es L1 1
3 Maple syrup ?es L1 1
4 Choc Syrup ?es PuL 2
3 8lg lunnel ?es PuL 2 numerlcal Code lasLlc ComposlLlon 1yplcal AppllcaLlon
6 LlpLon Lea ?es L1 1 1 olyeLhylene 1erephLhalaLe Soda 8oLLles
7 Cherry Lemonade ?es L1 1 2 PlghuenslLy olyeLhylene WaLer 8oLLles and Mllk !ugs
8 veggle Cll ?es L1 1 3 oly vlnyl Chlorlde lumblng
9 luze ?es L1 1 4 LowuenslLy olyeLhylene lllm SLreLch Wrap
10 Apple [ulce ?es L1 1 3 olypropylene edlaLrlc ConLalners
11 Mlchelocas ?es nA 6 olysLyrene SLyrofoam , Plastic Plates
12 Mlche Mlx ?es L1 1 7 ComposlLe Mllk CarLons
13 8lue waLer boLLle ?es L1 1
14 Agua llna ?es L1 1 hLLp//203133241230/2_CpporLunlLy_Pandbook/7_l_A_7hLml
13 nesLle ure llfe ?es L1 1
16 CaLorade ?es L1 1
17 koolAld 8ursL ?es Lu 4
18 keLchup boLLle ?es L 4
19 SmarL sense 3
20 !ulce box 3
21 luel sLaballzer ?es A1 2
22 CvalLlne ?es 3
23 3 hour energy L1 1
24 Spray boLLle ?es Pu L 2
26 Mlo 7 8A 3
23 SuLLer Pome ?es L1L 1
27 SalL dlsh yes 3
28 mllk cup nA nA
8ott|e Number 1 23 7 14 2 3 12
uo you llke Lhe LexLure?
S 3 2 3 3
C 3 2 3
uo you llke Lhe shape?
S 4 3 3 2
C 4 2 3
uo you feel comforLable holdlng lL?
S 3 2 33 3
C 4 3 33
Pow easy ls lL Lo hold?
S 33 1 welrd and Lhlcklsh no frlscLlon 33 2
C 4 3 33
133 13 7 10 13 13 10
8
Whlch one do you prefer?
llnal Lakeaways
nLLu 1C llCu8L Cu1 PCW 1C Cu8
nLLu 1C CCML u Wl1P A LC1 Cl CCnCL1S
exLracLlng Lhe llquld lnLo Lhe boLLle
100 concepLs
Pow Lo porLlon/measure
2S 6 13 4 10 26 8 11 9 28 18 24 20 17









1S 1 vs 10 2 vs 11 23 vs 2S 20 vs 6 3 vs 20 6 vs 11 20 v 9 6 vs 1 11 vs 20 1 vs 9 6 vs 20 1 vs 2S
11 3
1 1 4 sLurdy smaller easy 23 4
11 33
1 1 33 23 43
11 33
2 1 33 smaller 23 4
11 33
23 1 4 23 4
63
S C S C S C S C S
6 20 6 20 1 20 1 20 1
20 vs 2S 1 vs 3 1 vs 2 2S vs 2 1 vs 20 2S vs 8 8 vs 1 8 vs 2S 23 v 1 23 v 2S 2S vs 1 2S vs 1
C S S C S C S C S C S C
23 1 1 23 1 23 1 23 1 23 1 23
PardesL cholce 8oLh good s8ecause lL ls easy Lo hold buL hard
lalrly close
1op sLyle Seconds
lllp Lop (w/ mlchelada lnslde) 38 useful for converslon facLor
SporL Lop (w/ mlchelada lnslde) 94 useful for converslon facLor More conLrolled Lhan Lhe fllp Lop had Lo squeeze lL everyLlme so lL could be do
ump 113
uual slded 93
!ulce box 42
ShoL Lop 337
lllp Lop 29
SporL Lop 33
#nAML?
MulLlpller for waLer Lo mlx
200
171
18S Average
mL oslLlve lndlcaLes overflll negaLlve ls underflll
1op sLyle Lrror 1 Lrror 2 Lrror 3 Lrror 4 Lrror 3 Average our 1 our 2 our 3
ump 2 0 2 1 2 02 20 pumps 23 pumps 23 pumps
uual slded 23 4 3 2 2 13
!ulce box 0 0 0 2 2 08 49 seconds
ShoL Lop 1
lllp Lop 3 1 2 1 0 18 32 seconds 34 seconds 33 seconds
SporL Lop 2 1 0 1 1 1 72 secs 76 seconds 91 secs
1lny sporL Lop 73 10 73 63 73 63 73 76
overflow Average
our 4 our 3
21 pumps 21 pumps
39 seconds 33 seconds
can be hard Lo break Lhe surface Lenslon
38 seconds 31 seconds
76 secs 60 secs could be messy bc of waves hard Lo lnsLrucL someone how Lo do lL wlLhouL a measuremenL devlce
Plgher number means
1op sLyle 8esldue?
ump 1
uual slded 2
!ulce box 2
ShoL Lop 3
lllp Lop 4
SporL Lop 3
1lny sporL Lop 3
LocaLlon
Llny blL on Lhe Llp perhaps on Lhe slde buL depends on closeness Lo cup
drlpplng from slde LhaL pours Lhe acLual shoL
Llny blL on Llp comes ouL sllghLly when upslde down
worsL because lL goes everywhere and lL ls hard Lo conLrol llles ouL when you Lurn lL over sldes of boLLle counLer Lop eLc
second worsL geLs all up ln Lhe cap an
Lhlrd worsL Also geLs on Lhe Lop bu
Lhlrd worsL Cap geLs gross
1op SLyle 1esL 1 1esL 2 1esL 3 1esL 4 1esL 3
lllp Lop (w/ mlchelada lnslde) 38 useful for converslon facLor
SporL Lop (w/ mlchelada lnslde) 94 useful for converslon facLor More conLrolled Lhan Lhe fllp Lop had Lo squeeze lL everyLlme so lL could be do
ump 113
uual slded 93
!ulce box 42
ShoL Lop 337
Seconds Lo our
Average uevlaLlon from
ueslred AmounL
8esldue
8anklng?
ump 113 02 1
uual slded 93 13 2
!ulce box 42 08 2
ShoL Lop 337 1 3
lllp Lop 29 18 4
SporL Lop 33 1 3
8ank 8ank 8ank
WelghLed 8ank
(Low ls beLLer)
ump 3 1 1 7 0332474323
uual slded 4 4 2 10 0330343472
!ulce box 2 2 2 6 0323996263
ShoL Lop 6 3 3 14 0746498399
lllp Lop 1 3 4 10 0360690943
SporL Lop 3 3 3 9 0483994398
WelghL 3 3 4
WelghLed 1oLal 103 90 68