Social Responsibilities of SONY

Sony Electronics we recognize the close link between our business and the environment. Reducing our impact is a challenge we take seriously. Not only are we actively producing eco-friendly products but we continuously strive to be a leading environmental corporate citizen. In promoting a sustainable environment for generations to come

Sony is focused on four key areas

Global warming and the reduction of greenhouse gases Conservation and effective use of natural resources Preservation of our natural environment Reducing CO2 emissions from product use by introducing more energy efficient products

Sony joined the World Wildlife Federations Climate Saver Program, a global organization dedicated to achieving these goals: Cutting greenhouse gas emissions 7% by fiscal year ending March 31, 2011 Reducing CO2 emissions from product use by lowering the annual energy consumption Educating people on how to reduce global warming. In 2010 Sony developed a set of five-year environmental targets under Green Management 2015. These targets are to reduce greenhouse gas emissions at factories and offices by 30% (compared to 2000 levels)

and lower every products power consumption by 30 percent (compared to 2008 levels)

ENERGY
Sony uses renewable energy whenever possible. Sony Electronics headquarters in San Diego is currently running on 100% renewable energy. Sony facilities are committed to reduce energy consumption by 7% by end of March 2011 compared to 2000. Various programs are implemented under the ISO 14001 environmental management system. Sony is also a member of WWF Climate Savers program. Under the program, Sony has made this reduction a public commitment.

Packaging
The adoption of a three-piece carton for the LCD television makes installation easier. The use of thinner and slim packaging also reduces the amount of packaging materials used and improves loading efficiency during transportation. In addition to protecting products with the minimum amount of materials required, Sony uses recyclable and recycled packaging materials.

Reuse & Recycling

Through innovative programs and processes, Sony is dedicated to the reuse of high-quality materials as well as maintaining a steady supply of recycled materials back into its product life cycle in order to decrease the reliance on raw materials.