Delivering consumer delight

P&G Defines Sustainability Broadly

Sustainability
better quality of life for everyone, now and for generations to come

Social Responsibility

Environmental Responsibility

2012 Strategies

Strategy 1: Products

Strategy 2: Operations

Strategy 3: Social Responsibility

Strategy 4: Employees

Strategy 5: Stakeholders

2012 Goals
2008 Report Card
Strategy 2012 Goal Progress

$50 Billion

$2.05 Billion

Products
20% reduction (per unit production from 2007) in: - Energy consumption - CO2 emissions - Disposed solid waste - Water consumption Total reductions over the decade of at least 50% (2002) Live, Learn and Thrive 300MM Children Deliver 3 billion liters of clean water in our Childrens Safe Drinking Water program

Energy CO2 emissions Solid waste Water

2007 -6% -8% -21% -7%

Baseline 2002 -46% -52% -50% -51%

Operations

60 MM Children

430 MM Liters

Social Responsibility

Products

Strategy 1: Products
Where to start ?

Strategy 1: Products
Where to start ?

Strategy 1: Products
WE Laundry Consumer Behavior
Ariel Turn to 30

Life Cycle Assessment

Heating wash water is #1

Reduce overall household energy if you just Turn to 30

Awareness via partnership

Consumers changed behavior

In the UK, 17% now wash in 30 Up from 2% in 2002 Over 58,000 metric tons of CO2 emissions prevented

Strategy 1: Products
New Product Innovation Ariel Excel Gel

Consumer Inspired Marked sustainability improvements

30-40% less energy and 50-60% less water during manufacturing
Packaging reduced 14-45% versus previously available alternatives Half the number of trucks needed to transport

Brand-leading behaviour change

47% of laundry consumers use Ariel at or below 30 C versus just 22% for other laundry brands

Ariel Excel Gel Cleans Brilliantly at 15