Sustainable Development SD is an attempt to broaden the narrow focus on a single economic bottom line by developing a “triple bottom line”

approach by balancing the traditional economic prosperity goals with social equity and environmental protection concern. “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Our Common Future, UN Brundtland Report, 1987 Key aspects:  Focus simultaneously on the People, the Planet, and Profits  Balancing social, environmental, and economic factors for short and longterm performance What is Sustainability  To be sustainable, it must rely on a certain amount of natural resources and services provided by nature.  The intergenerational equity would be impossible to achieve in the absence of present day social equity.  For example– Consider the situation when higher profits of pharmaceutical companies are earned at the cost of millions of poor people being unable to afford  medications needed for treating their life threatening diseases.  SD could probably be called equitable and balanced development .It should balance the interest of different groups of people, within the same generation and among generation.

more work in local communities. Ensuring Diversity and Inclusivity in a Global/Multicultural context 9. Providing Leadership Development Opportunities 6. Fostering Collaboration and Teamwork 3. Managing the Transformational Change Process 2.Engaging Employees in the Journey Sustainability in a knowledge economy  Higher added-value in all products  More efficient supply-chains and transport logistics  Improved energy efficiency in intelligent buildings and vehicles  More efficient use of buildings : Shared work-spaces A better “life-work balance” . Creating and Inculcating Values 4.HR Contributions to Sustainability 1. Promoting Ethics & Transparency 10. Creating Development Culture & Training 7. Linking to Talent Management Systems and Processes 8. and better landuse planning . Supporting Health & Safety Initiatives 5.

Thus "Green Marketing" refers to holistic marketing concept wherein the production. an example of this will be the existence of varying social. it will definitely prove to be indispensable and advantageous. including product modification. changes to the production process. GREEN PRODUCTS AND ITS CHARACTERISTICS Products those are originally grown. While the shift to "green" may appear to be expensive in the short term. in the long run. refillable containers etc. Products those are recyclable. Products contents under approved chemical. reusable. non-biodegradable solid waste. Thus green marketing incorporates a broad range of activities. non-toxic chemical. cost-wise too. as well as modifying advertising. green marketing is the marketing of products that are presumed to be environmentally safe. Other similar terms used are Environmental Marketing and Ecological Marketing. marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming.e. Products with natural ingredients. Products that have eco-friendly packaging i. Products that will not be tested on animals. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other. environmental and retail definitions attached to this term.1) Eco marketing and its role? How company can get competitive advantage by green marketing According to the American Marketing Association. packaging changes. reusable and biodegradable. Products containing recycled contents. both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. Products that do not harm or pollute the environment.. harmful impact of pollutants etc. .

sponsored by a cellular services provider. kidney and reproductive system. But harm to environment cost by sustain business across the globe is realized now though off late. Wipro has launched a new range of desktops and laptops called Wipro Greenware. education. chromium.NEED OF GREEN MARKETING Issues like Global warming and depletion of ozone umbrella are the main for the healthy survival. Children are more prone to lead poisoning leading to lower intelligence levels and memory loss. mercury. Wipro can do for you in your quest for a sustainable tomorrow . This sense is building corporate citizenship in the business class.reduce costs. These products are RoHS (Restriction of Hazardous Substances) compliant thus reducing e-waste in the environment.all while saving the environment. Kansai Nerolac has worked on removing hazardous heavy metals from their paints. reduce your carbon footprints and become more efficient . arsenic and antimony can have adverse effects on humans. Wipro's Green Machines (In India Only) Wipro Infotech was India's first company to launch environment friendly computer peripherals. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the license by the governing body. to promote eco-friendly transportation in the city ahead of the Commonwealth Games. . For the Indian market. The hazardous heavy metals like lead. Lead in paints especially poses danger to human health where it can cause damage to Central Nervous System. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. community development and environment preservation. Every person rich or poor would be interested in quality life with full of health and vigor and so would the corporate class. EXAMPLE 5: Eco-friendly Rickshaws before CWG Chief minister Shiela Dikshit launched on Tuesday a batteryoperated rickshaw. EXAMPLE 2 : Lead Free Paints from Kansai Nerolac Kansai Nerolac Paints Ltd. EXAMPLE 6 : Wipro Green It. Financial gain and economic profit is the main aim of any corporate business. “E-rick”. has always been committed to the= welfare of society and environment and as a responsible corporate has always taken initiatives in the areas of health.

K. nd 2 Edition.”2 Sadler. safeguard valuable resources. et al (2004). and facilitate informed decision making. IEMA. including setting the environmental terms and conditions for implementing the proposal. enhance the social aspects of proposals. B. identify appropriate measures for mitigating the potential impacts of the proposal. Fuller..”1 The EIA process is applied prior to major decisions and commitments being made and ideally is integrated into the project design process. “Immediate objectives of EIA are to:      improve the environmental design of the proposal.EIA: What is EIA? EIA can be defined as “a systematic process to identify. 2 Based upon Sadler & Fuller et al (2002) contained in Fuller. Lincoln . Long term objectives of EIA are to:     1 avoid irreversible changes and serious damage to the environment. predict and evaluate the environmental effects of proposed actions and projects.. Guidelines for Environmental Impact Assessment. UNEP Environmental Impact Assessment Training Resource Manual. et al (2002). The IEMA’s Guidelines for Environmental Impact Assessment identify a number of immediate and long term objectives of EIA. ensure that resources are used appropriately and efficiently. natural areas and ecosystem components. and protect human health and safety. The role of EIA is to inform the decision maker of the significant environmental impacts that are likely to occur if the development proposal is granted consent. K. check the environmental acceptability of the proposals compared to the capacity of the site and the receiving environment. Geneva. UNEP.

How will I be affected? It is difficult to precisely predict what the impacts of climate change will be. Our industries and urban centres face ongoing water limitations. We are home to many globally important and vulnerable ecological systems. We are already the driest inhabited continent on earth. heavily exposed to the dangers of extreme heat and drought. including food production and agriculture. Our economy. Australia is very vulnerable to the effects of climate change. heritage and biodiversity for current and future generations. in turn. is under threat. health. as they vary with each region. The longer we wait to act on climate change. is having an impact on Australia's rainfall. bushfire frequency. economic and environmental challenges of our time. Australians are overwhelmingly coastal dwellers. the more it will cost and the worse its effects will be .Impacts of climate change Climate change is one of the greatest social. Best estimates are that by 2030 Australia will face:     a further 1 degree Celcius of warming in temperatures up to 20 per cent more months of drought up to 25 per cent increase in days of very high or extreme fire danger increases in storm surges and severe weather events. This. temperatures. Human activity is causing the climate to change.

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