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Quick Take from planOnline.org

A Marketing Plan Format

I. Statement of the Marketing Goal II. Marketing Objectives for the Project A. Overall Objective B. Primary Objectives (each is assigned and tagged with a deadline) C. Sub-objectives for every primary objective (each is assigned and tagged with a deadline) III. Target Market Segments A. Identify (primary only) B. Why selected C. Desired exchange IV. Marketing Strategies A. Main strategies 1. 2. 3. 4. Market Penetration Market Development Service/program Development Diversification

B. Strategy Development by Target Group 1.Target Group A 2.Target Group B 3. Target Group C C. Promotional Tools (list) V. Monitoring Techniques A. Progress Reports B. Timeline C. Outcome Measurements VI. Budget

2001 Center for Strategic Planning. All rights reserved.

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