Professional Documents
Culture Documents
Disney Timeline
1923-Disney Brothers Cartoon Studio 1927-Oswald the Lucky Rabbit 1928-loses contract for Oswald the Lucky Rabbit 1928-Steamboat Willie Premiers
Steamboat Willie
Disney Timeline
1937-Snow White and the Seven Dwarfs 1940-IPO 1950-First Live-Action film & television debut 1955-Disneyland 1966-Death of Walt Disney 1971-Walt Disney World Opens
Disney Timeline
1982-EPCOT Center opens 1983-Tokyo Disneyland opens 1984-Michael Eisner and Frank Wells
Disneys Success
Disney Timeline
1987-First Disney Store 1988-Who Framed Roger Rabbit 1989-Disney-MGM Studios Theme Park 1992-Euro Disney
Disney Timeline
1992-Best Picture Nomination 1994-Frank Wells dies 1995-purchase of ABC TV 1998-Animal Kingdom 1998-First Cruise Ship
Issues
Revitalization of TV and Movies Coordination among businesses Expanding into new businesses, regions, and audiences Maximizing Theme Park Profitability
Tokyo Disneyland
Promotional Campaigns Internal Transfer Prices Conflict Resolution Corporate Marketing Function
Disneys Diversification
Price
45 40 35 30 25 20 15 10 5 0
1/2/1962 1/2/1966 1/2/1970 1/2/1974 1/2/1978 1/2/1982 1/2/1986 1/2/1990 1/2/1994 1/2/1998 1/2/2002 1/2/2006
Adj. Close* Date
Adj. Close*
Conclusion