Walt Disney Studio History

1. Walt Disney arrived in california in summer of 1923. He had made a

cartoon in Kansas City about a little girl in a cartoon world, called Alice’s
Wonderland, and he decided that he could use it as his “pilot” film to sell
a series of these “Alice Comedies” to a distributor. Soon after arriving in
California, he was successful. A distributor in New York, M. J. Winkler,
contracted to distribute the “Alice Comedies” on October 16, 1923, and
this date became the start of the Disney company. Originally known as the
Disney Brothers Cartoon Studio, with Walt Disney and his brother, Roy, as
equal partners, the company soon changed its name, at Roy’s suggestion,
to the Walt Disney Studio

2. Walt Disney made his Alice Comedies for four years, but in 1927, he
decided to move instead to an all-cartoon series. To star in this new series,
he created a character named Oswald the Lucky Rabbit. but when he tried
to get some additional money from his distributor for a second year of the
cartoons, he found out that the distributor had gone behind his back and
signed up almost all of his animators, hoping to make the Oswald cartoons
in his own studio for less money without Walt DisneyIt was a painful lesson
for the young cartoon producer to learn. From then on, he saw to it that
he owned everything that he made.

3. The original Disney Studio had been in the back half of a real estate office
on Kingswell Avenue in Hollywood, but soon Walt had enough money to
move next door and rent a whole store for his studio. 1926 moved his staff
to the new facility. after the loss of Oswald, that Walt had to come up with
a new character, and that character was Mickey Mouse. Walt was unable
to sell them because they were silent films, and sound was revolutionizing
the movie industry. So, they made a third Mickey Mouse cartoon, this time
with fully synchronized sound in Colony Theater in New York November 18,
1928.

4. While the cartoons were gaining popularity in movie houses, the Disney
staff found that merchandising the characters was an additional source of
revenue. A man in New York offered Walt $300 for the license to put
Mickey Mouse on some pencil tablets he was manufacturing. That was the
 start of Disney merchandising. Soon there were Mickey Mouse dolls,
dishes, toothbrushes, radios, figurines-almost everything you could think

5. In 1934, Walt Disney informed his animators one night that they were
going to make an animated feature film, and then he told them the story
of Snow White. Snow White soon became the highest grossing film of all
time, a record it held until it was surpassed by Gone With the Wind. Now
Walt Disney’s studio was on a firmer footing

6. 1950 saw big successes at Disney-the first completely live action film,
Treasure Island, the return to classic animated features with Disney
television show at Christmas time.

7. 1955, Walt disney felt that there should be a park where parents and
children could go and have a good time together. This was the genesis of
Disneyland. After several years of planning and construction, the new park
opened July 17, 1955. After the success of Disneyland, it was only natural
for Walt to consider another park on the East Coast, Florida. It opened
October 1, 1971.

8. Walt Disney, died late in 1971, he Company was led by a team including
Card Walker, Donn Tatum and Ron Miller.

9. The new management team immediately saw ways for Disney to maximize
its assets. The Company had left network television in 1983 to prepare for
the launch of a cable network, The Disney Channel. Early in 1996, Disney
completed its acquisition of Capital Cities/ABC. In addition to 10 TV
stations, 21 radio stations, seven daily newspapers and ownership
positions in four cable networks

10. 2006 In May, Disney made a major purchase of Pixar Animation Studios.
Disney-Pixar’s Cars was released. This movie provide better animation in
animation technique.

11. In the future, with the development of entertainment devices, such as

Virtual Reality, Disney will adapt to this feature and make the movie more
real and make the the viewer feel more sensation