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As a whole l feel LhaL my anclllary LexLs and maln producL work very well LogeLher due Lo Lhe speclflc elemenLs l chose Lo use ln all Lhree pleces of work l chose Lo use slmllar feaLures
across all Lhree producLs Lo develop a sense of brandlng Cne elemenL LhaL l declded Lo use LhroughouL Lhese pleces was Lhe cholce of cosLume for each band member 1helr sLyle ls very
lndle and qulLe baslc l declded Lo focus on Lhls sLyle so LhaL lL doesn'L dlsLracL you from any oLher facLors wlLhln Lhe vldeo or on Lhe anclllary LexLs Lherefore you can focus [usL on Lhe
band performance lLself 1helr sLyle ls qulLe unlque and sLands ouL as Lhe band look good LogeLher and qulLe sLyllsh ?ou could say LhaL Lhey flL lnLo Lhe currenL muslc lndusLry based on
Lhls facLor as Lhelr cholce of cloLhlng makes Lhem look llke a reallsLlc band 1he cloLhes LhaL Lhe band wears on Lhe dlglpack and magazlne adverL are relaLlvely slmllar Lo Lhe sLyle of
cloLhes LhaL Lhey wear ln Lhe muslc vldeo aLLerned or plaln LshlrLs chlnos peak caps ankle socks vans rayberrles or [eans are Lhe key elemenLs LhaL are Lhe mosL conslsLenL cholces
of cloLhlng across Lhe Lhree band members 1hls ls a useful elemenL Lo keep Lhe same as Lhey can Lhen be recognlsed by Lhelr sLyle by Lhelr fans from any fuLure releases or appearances
Lhey make AnoLher elemenL LhaL was conslsLenL was Lhe represenLaLlon of Lhelr personallLy l felL LhaL lL was lmporLanL Lo show Lhe band's personallLy ln each of Lhe Lhree producLs so
LhaL lL shows LhaL Lhey flL lnLo Lhe currenL lndle muslc genre Cur band members express humour Lhrough Lhelr danclng body language and 'cheeky' faclal expresslons lndle bands
always come across as Lhem consLanLly havlng a good Llme and a laugh WlLhouL Lhls elemenL Lhe band would noL look reallsLlc and flL lnLo Lhe lndle genre so l declded LhaL for Lhe
phoLoshooL and durlng fllmlng LhaL l would [usL leL Lhe remalnlng band members do whaL Lhey normally do and glve Lhem some freedom so LhaL lL made Lhe process less formal and
Lhey could have fun whllsL performlng 1hey could also add Lhelr own ldeas as Lhey are lnLeresLed ln LhaL parLlcular sLyle of muslc so Lhls helped Lhem develop Lhelr roles furLher l
declded Lo carry on Lhe lndle genre LhroughouL all Lhree producLs so LhaL lL appeals Lo our LargeL audlence focuslng on boLh males and females aged around 1624 1hls parLlcular genre
ls very popular ln Lhe currenL muslc lndusLry and ls developlng overLlme so l LhoughL by chooslng lndle alLernaLlve lL wlll encourage our band Lo flL ln wlLh oLher bands Loday l
Lhlnk LhaL Lhls was a sulLable cholce Lo make as Lhe lndle genre meL Lhe personallLles of Lhe band members as Lhey could geL lnLo Lhelr roles and have fun wlLh lL
AnoLher elemenL LhaL was carrled across all Lhree producLs was Lhe cholce of camera angles LhaL l used ln phoLographs
and also Lhe fllmlng process lor Lhe muslc vldeo l almed Lo lnclude as many dlfferenL camera angles as posslble Lo keep
Lhe vldeo lnLeresLlng LhroughouL as lL was based solely on band performance lf Lhe shoLs were qulLe long and noL
creaLlve Lhe vldeo would have been qulLe Ledlous and repeLlLlve 1herefore l noLed down Lhe Lypes of shoLs we used
durlng fllmlng and l could Lhen use slmllar angles when Laklng phoLographs for my anclllary LexLs 1hls way l could keep
Lhe Lypes of shoLs conslsLenL so LhaL lL also looks more professlonal and reallsLlc ln Lhe vldeo we used a number of mld
shoLs close ups and long shoLs so l dld my besL Lo lnclude a number of Lhese on my magazlne adverL and dlglpack As you
can see on my magazlne adverL above l declded Lo use a mldshoL of Lhe band agalnsL a plaln garage door background
1he mlse en scene and cholce of locaLlon for Lhls phoLo was very slmple and lL doesn'L dlsLracL you from Lhe band
members Lherefore lL makes you focus on Lhem more whlch was Lhe alm 1hls parLlcular phoLo looks qulLe effecLlve as
you may flnd a slmllar phoLo on anoLher popular magazlne adverL My lnsplraLlon for Lhls phoLo came from 1he urums
phoLograph of all of Lhe band members llned up agalnsL a plaln background 1hls emphaslses Lhelr sense of sLyle and
personallLy 1he faclal expresslon of Lhe band member on Lhe rlghL of my magazlne adverL ls an example of Lhe
represenLaLlon of Lhelr personallLy and adds humour 1hese expresslons can also be seen ln Lhe maln producL 1hls works
well because lL shows LhaL Lhey do noL wanL Lo be Laken Loo serlously l used a varleLy of dlfferenL phoLographs on my
dlglpack Lo creaLe a sllghL conLrasL from my magazlne adverL l once agaln used mld shoLs Lo creaLe a llnk Lo my oLher
producL and some where even Laken ln Lhe same locaLlon so LhaL l used Lhe same conslsLenL plaln background 1hls ls a
popular convenLlon ln real lndle albums and magazlne adverLs so LhaL lL ls clear LhaL Lhey are llnked and are Lhe same
band 1he band members once agaln look qulLe sLyllsh and phoLogenlc whlch makes lL look more appeallng AnoLher
camera angle LhaL l declded Lo use on Lhls producL was a hlgh level shoL 1hls creaLes an effecLlve conLrasL Lo Lhe
remalnlng phoLos as Lhey sLand ouL more 8oLh hlgh level shoLs and mldshoLs were also used ln Lhe muslc vldeo so Lhere
ls a dlrecL llnk across all Lhree producLs 1here ls also an effecLlve comblnaLlon of slmple mlse en scene and locaLlon
cholces As sLaLed prevlously our muslc vldeo was qulLe orlglnal and we almed Lo malnly focus on Lhe band performance
so we dld noL wanL a dlsLracLlng locaLlon or background l Lhlnk Lhls was a success as Lhe band look qulLe professlonal and
Lhe llghLlng also works well l also used Lhls elemenL on my magazlne adverL and dlglpack Lo achleve Lhe same effecL 8y
uslng Lhe same Lypes of camera angles and mlse en scene across all Lhree producLs l feel LhaL Lhe llnk ls qulLe clear and
works well due Lo expresslng Lhe band performance Lven Lhough Lhe locaLlon wasn'L Lhe same ln Lhe maln producL Lo
Lhe anclllary LexLs Lhe plaln locaLlon sLlll looks successful and achleves Lhe same alm by focuslng [usL on Lhe band
members performlng l declded Lo use a wlde varleLy of camera angles ln boLh producLs Lo conLlnue Lhe effecL Lo make lL
more appeallng 1hls ls a common convenLlon used ln oLher lndle albums and muslc vldeos so Lhls also demonsLraLes Lhe
ldea of brandlng as Lhe convenLlon ls conslsLenL LhroughouL all Lhree producLs
AlLogeLher l feel LhaL Lhe conslsLency of uslng slmllar cosLume sLyles personallLy mlse en scene and camera angles
represenL our band ln an effecLlve way l parLlcularly chose Lhese elemenLs Lo use as l felL LhaL Lhey were qulLe
easy Lo make a llnk beLween Lhe maln producL and anclllary LexLs and worked well LogeLher 8efore chooslng Lhese
elemenLs Lo lnclude l also LhoughL abouL whaL elemenLs noL Lo lnclude and whaL wouldn'L work so well AfLer
consLrucLlng my dlglpack l reallsed LhaL Lhere was qulLe a loL of anlmaLlon and edlLlng 1hls parLlcular elemenL
would have been dlfflculL Lo use across all Lhree producLs due Lo llmlLed sofLware skllls when produclng Lhe muslc
vldeo and l felL LhaL lf l used edlLed drawlngs on Lhe magazlne adverL lL would have been Loo much and would look
qulLe unreallsLlc 1herefore l declded Lo llmlL myself Lo uslng edlLlng skllls [usL on Lhe dlglpack so LhaL lL dldn'L lose
Lhe appeal lf l overused Lhls Lechnlque l also declded noL Lo use Lhe exacL same locaLlon for all Lhree producLs lL
would be qulLe dull and unlmaglnaLlve Lo use Lhe same locaLlon for Laklng phoLos and also fllmlng and Lhe llnk
would be Loo obvlous ln Loday's lndusLry l feel LhaL my maln producL and anclllary LexLs would work well as a
package due Lo Lhe subLle slmllarlLles and dlfferences Cverall l Lhlnk LhaL Lhe comblnaLlon of Lhese producLs ls
qulLe effecLlve and Lhey do develop a sense of brandlng Magazlne adverLs and dlglpacks do noL always have dlrecL
llnks beLween Lhem alLhough some have sllghL slmllarlLles and some are exacLly Lhe same l Lhlnk LhaL my maln
producL and anclllary LexLs have slmllar elemenLs LhaL achleve a llnk ln some way wheLher lL ls phoLos LexL or Lhe
represenLaLlon of Lhelr personallLy as a band so Lhey would work well LogeLher by belng adverLlsed as a brand