Plan Summary for ooz

Characteristics Brand Name

Comments Ooz

Target Market Positioning Strategy

All age groups

Price Strategy

Distribution Strategy

First choice as a soft drink with an enriched taste and no harmful contents Standard Price will be followed as per Pepsi Cola and Coca Cola Third Party Third party distributors will be set in all cities of Pakistan Distributors in all and they will distribute the products to all consumer cities of Pakistan stores and shops. Our sales force will work in coordination with the distributors.

Reasoning It is a small and different name that gives an excitement and is also easy to pronounce, and also thrilling for TV commercials. This name is also different and gives no impression or reminder of Pepsi Cola and Coca Cola. Ooz is a routine drink full of calories and can be taken for quick energy, in place of water, for casual enjoyment, with snacks, with foods, and my be served to guests. It would be developed containing no ambiguous ingredient and all contents digestible and enriched with energy. A bit different but good taste would be developed and the whole marketing campaign will be developed based upon the First, Only or Best Choice. The prices settled by Pepsi and Coca Cola are the standard prices and these have been engraved in consumers mind, and is very much accepted price.