AN ORGANSATON STUDY ON

"THE CALCUT TLE COMPANY

(CTC)

|I I/|K |M/K
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W Clay Llle was flrsL lnLroduced ln norLh Amerlca ln Lhe
early 18
Lh
cenLury
W ln lndla clay Llle was lnLroduced 130 years ago
W 1he company was sLarLed ln Lhe year 1878
W 1he C1C was founded by Mr Soma Sundhara
CheLLlyar
W 1he company slLuaLed ln near Lhe seaporL of
ferokecallcuL
W 1he CallcuL 1lle Co ls Lhe manufacLurer of Lhe well
known superlor quallLy CuLLn 88Anu 1lLLS"
9roducLs
8ooflng 1lle
venLllaLor 8rlcks
8ulldlng maLerlal
lloor 1lles
luncLlonal ueparLmenLs
9urchase deparLmenL
9roducLlon deparLmenL
llnance deparLmenL
Puman 8esource deparLmenL
MarkeLlng ueparLmenL
9urchase ueparLmenL
W 9urchase of Clay
W 9urchase of llrewood
9roducLlon ueparLmenL
Works manger
Supervlsor general work
Supervlsor flrewood
Supervlsor clay
Supervlsor press
SLores ln charge
Mechanlcal foremen
MarkeLlng ueparLmenL
W lLs ls conLrolled by Manager sales and LxecuLlve sales
W 8y appolnLlng dealers
W 9rlclng pollcy
W AdverLlsemenLs
C1C malnLalns separaLe accounLlng deparLmenL under
Lhe supervlslon of AccounLs Cfflcer and hls asslsLanL
Wually reporL Cash book uay book 8ank book 1ransacLlon
summary !ournal reglsLer
W9erlodlcal reporL1rlal balance Schedule ledger 8ank
reconclllaLlon
WMlS 8eporL1radlng proflL and loss accounL 8alance sheeL
8udgeL analysls
llnance ueparLmenL
Puman 8esource ueparLmenL
AL 9resenL Lhere are 300 employees
8ecrulLmenL and selecLlon of Lmployees
Lmployee Welfare
CanLeen faclllLy
lncremenL
Labour Welfare Scheme
1rade unlons
ALLendance summary
Wage managemenL
SWC1 AnAL?SlS
Strength
W C1C ls Lhe flrsL Llle company ln kerala
W lSC 90012008 cerLlflcaLlon
W 1he company ls slLuaLed very near Lo Lhe clLy
W Modern 1echnology
W Speclallzed sLaff
W Cnly CallcuL reglon have quallLy LesLlng faclllLy
Weakness
W 9reference for 8CC houses crlppled lnLernal markeLs
W ScarclLy of good clay
W CpposlLlon from envlronmenLallsLs Lowards clay mlnlng
W ScarclLy and hlgh prlce off flrewood and oLher lnpuLs
Cpportun|ty
W ConcenLraLlon should be glven for Lhe producLlon of
low cosL brlcks such as hollow brlck Lerra coLLa mud
block eLc
W lL can also produce sewage plpes and oLher house old
maLerlals wlLhouL alLerlng Lhe presenL sLrucLure
W 1echnology up gradaLlon and modernlzaLlon are
lmporLanL for a beLLer fuLure
@hreats
W lncreaslng cosL of raw maLerlal
W Several compeLlLlon faced by Lhe company from
nelghborlng sLaLes where cheap labour ls employed
W uemandlng of Wage rlse by Lhe employees
W CompeLlLors are produclng new demandlng Llles such as
glazlng Llles whlch are more durable
llnulnCS
W 8esLrlcLlon lmposed for mlnlng clay from Lhe fleld
W Clay flelds are locaLed far from facLory
W 1hey do noL glve much aLLenLlon Lo Lhe adverLlslng of producL
W 1he lncreased demand for concreLe bulldlng decreased Lhe demand of
roof Llles
W 1hls lndusLry dld noL make many lmprovemenLs ln uslng Lechnology 1lll lL
ls a LradlLlonal lndusLry
W 1he company faces Loo many labour problems
W 1he company ls noL compleLely compuLerlzed
W uue Lo conLlnuous power fallure Lhe company ls noL able Lo produce
goods aL hls full capaclLy
SuggesLlons
W 1he governmenL should glve Lax exempLlon Lo Llles
W CompuLerlzaLlon of producLlon deparLmenL
W Company should glve more aLLenLlon Lo Lhe rural areas
W 1he company should use laLesL Lechnology for beLLer
producLlon and quallLy of producL slnce
W 1hey have Lo glve much aLLenLlon Lo Lhe adverLlslng of
producL
CCnCLuSlCn
W C1C ls only company ln lndla wlLh lSC 9001
2008 cerLlflcaLlon
W Company ls aL proflL due Lo efflclenL
managemenL
W Lven Lhough many unlLs have closed down lf
Llmely and proper measures are Laken Lhen
lndusLry sLlll can survlve and achleve progress
W 1hus Lhe fuLure of Lhe facLory ls noL ln
darkness buL prosperous
CGkAn
W WL8Sl1LS
wwwcallcuLLllecompanycom
W 9rlnclples of markeLlng 9hlllp koLler
W Magazlne lndla 1oday
W Company records