1.

Mobilink Indigo
In this ad the company wants to show the sophistication. The basic aim of this ad is to create a good and better image in the mind of executive class.

Spokesperson
Shaan

Credibility of Spokesperson
In this company use the actor Shaan because the actor shaan has a good image in the society. In this introduced that Shaan also uses the Mobilink Indigo.

Creative Strategy
In this ad the company used Image strategy and wants to develop and maintain his positioning.

Appeals
The appeal used by the company is Self Enhancement.

Basic Tactics
In this ad the basic tactics is Spokesperson and show that celebrity also use the Mobilink Indigo.

2.Thumbs UP
In this ad the company wants to show the excitement.

Spokesperson Akshay Kumar Credibility of Spokesperson

In this company use the actor Akshay Kumar because the actor Akshay Kumar has a very good image not also in the Bollywood but he is very famous in the world.

Creative Strategy
In this ad the company used Image strategy and wants to develop and maintain his positioning.

Appeals
The appeal used by the company is Self Enhancement

Basic Tactics

The appeal used by the company is Association and shows that due to drinking Thumbs up u feel yourself energetic and excitement.

3.Pantene
In the ad of Pantene shampoo the company wants to aware the customers that using the Pantene shampoo makes your hairs good look.

Spokesperson Shilpa Sethy Credibility of Spokesperson

In this company use the actress Shilpa Sethy because the actress Shilpa Sethy has a very good image in the Bollywood.

Creative Strategy
In this ad the company used information strategy and to aware and inform the specially women that how much we are conscious about your hairs treatment.

Appeals
The appeal used by the company is Fear.

Basic Tactics
The basic tactics is Testimonial.

4.Service Cheetah Spokesperson Shahid Afridi Credibility of Spokesperson

In this company use the Shahid Afridi because the Shahid Afridi has a very good not only in the youth of Pakistan but also very famous in the whole world with respect of his boom batting.

Creative Strategy Arguments strategy used by the company and shows that for a good race service cheetah is the best for athletes. Appeals
The appeal used by the company is Fear.

Basic Tactics
The basic tactics is Demonstration.