You are on page 1of 2

8LPAvlCu8AL 1PLC8?

Cl 1PL ll8M
8ehav|oura| 1heory of the I|rm
developed comprehenslvely by
8ŦMŦCyerL and !ŦCŦMarch
1he model has Lhe followlng sequenceť
1Ŧ 1he flrm as a coallLlon of groups wlLh confllcLlng
goals and lnLeresLsŦ
2Ŧ 1he process of formaLlon of goals of Lhe varlous
groups wlLhln Lhe flrmŦ
3Ŧ ueflnlng goals of Lhe flrm by Lop managemenLť
saLlsflclng behavlour of Lhe flrmŦ
4Ŧ 8esoluLlon of Lhe confllcLlng demands and
lnLeresLs of Lhe varlous groups of Lhe flrm Ŷ
coallLlonŦ
3Ŧ 1he process of declslonŴmaklngŦ

You might also like