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    Amna Tabassum
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    This document provides an overview of Pepsi in the Pakistani market. It discusses Pepsi's history and founding, products offered in Pakistan, the Pakistani soft drink industry and Pepsi's competitors. A SWOT analysis of Pepsi is also included along with details of Pepsi's marketing mix strategies involving its product, price, placement and promotion approaches.

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    This document provides an overview of Pepsi in the Pakistani market. It discusses Pepsi's history and founding, products offered in Pakistan, the Pakistani soft drink industry and Pepsi's competitors. A SWOT analysis of Pepsi is also included along with details of Pepsi's marketing mix strategies involving its product, price, placement and promotion approaches.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views1 page

    Table of Content

    Uploaded by

    Amna Tabassum
    This document provides an overview of Pepsi in the Pakistani market. It discusses Pepsi's history and founding, products offered in Pakistan, the Pakistani soft drink industry and Pepsi's competitors. A SWOT analysis of Pepsi is also included along with details of Pepsi's marketing mix strategies involving its product, price, placement and promotion approaches.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    1ab|e of Contents

    Acknowledgement ......... 01
    Executive Summery ......... 02
    Introduction to the company ......... 03
    History ......... 04
    Mission and vision statement ......... 04
    Facts about company ......... 05
    Pepsi in Pakistan ......... 05
    Fonder of the company ......... 06
    Products in Pakistani market ......... 06
    Pakistani soft drink industry ......... 06
    Haidiri beverage industry ......... 07
    SWOT Analysis of Pepsi ......... 07
    Competitors ......... 08
    Marketing Mix Strategies .......... 09
    Product .......... 10
    Price .......... 15
    Placement .......... 17
    Promotion ......... 20
    Conclusion ......... 23

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