SWOT MATRIX OF UNILEVER PAKISTAN 2011

STRENGHTS-S 1. Growth rate of 17 % in 2010 2. Strong volume gains 3. Strong brand equity 4. Innovative 5. Strong and effective brand communication 6. Ice cream growth of 33% in 2010 7. Strong leadership positions in sectors of home and personal care, ice cream, beverages, spreads and food 8. High dividend pay out Rs. 246 per share on ordinary share of Rs.50 9. Strong financial position 10.Excellent supply chain management 11. Corporate philanthropy 12. Growth in food business 147% - year 2010 1. 2. 3. 4. 5. 6. 7. OPPORTUNITIES-O Strategic acquisitions can help Unilever to expand its business Population to increase in Pakistan Rural area markets to expand Big opportunity in food business. Export opportunity Younger generation is becoming look conscious More awareness about hair protection and hair cleanliness 1. SO STRATEGIES Re-launching of Sunsilk shampoo under cocreation and improved brand communication ( S3, O7) Re- launching of Fair and lovely with improved quality and better advertisement ( S3, O6) New innovations in 2011 like Badami and cornetto double chocolate (S6,O2) New soups to be introduced in winters of 2011 ( S12, O4) Export of halal food to Europe and middle East ( S12, O5) Introduction of economical WEAKNESSES-W 1. Out of total sales 30% are of tea but contribution is low in net income 2. Rising raw material cost is being absorbed by the company 3. Low margin of profit in ice cream only 5% 4. Long working hours for employees 5. Poor work life balance

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WO STRATEGIES Introduction of milk tea (W1, O2) To inform Government and try to stop smuggling of tea ( W1, O 3) Improved Supply chain of ice cream and innovations in product offerings (W3, O2) All work should start and finish during office hours (W3&4,O1 )

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THREATS-T 1. Floods 2. Low GDP growth rate. 3. Double digit inflation 4. Deteriorating security conditions 5. Energy shortage 6. Smuggling of tea 7. Deteriorating value of Pakistani currency 8. High taxation

Packs for Shampoo and Life Buoy hand washing lotion ( S3, 0 3) ST STRATEGIES 1. Construction of schools and houses in flood affected areas (S1, S11, T1) 2. Improved cost efficiency and supply chain management to beat inflation (S9, S10,T2, T3) 3. Making packing and new products for bottom of pyramid (S6, S7, T5, T7)

WT STRATEGIES 1. To take up energy and taxation issues with the Government. ( W2,T6,T8) 2. Healthy Oga Pakistan should also be launched in schools of rural areas (W2, T1)