Ponds age miracle

CATEGORY: SKINCARE DM: BERCHMAN MATHEWS RM: ASHWIN SHARMA

About the product

Ponds age miracle is an anti-ageing skin cream

Used to fight signs of ageing in women like wrinkles,

dark spots, crows feet, dull skin, etc Help to make the skin bright and radiant Primarily meant for women above the age of 25 years Competition in this category mainly comes from Olay and Garnier

Territory
The territories covered

were under Harbour line: - Wadala - Kings Circle (Matunga)

Harbour Wadala & Kings Circle

Target Customer
The target stores are ones that sell skincare products

which generally include some general and medical/chemist stores The customers who visit these stores are generally middle class people

Wadala Map

Base of operations

1 2

11 10

8 7

Shops in Wadala
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Nimit Variety Stores Real Chemist Wadala Medical and General Store Pankaj stores Meet Medical Nityanand Chheda Medical Pradeep Medical Maruti Medical Gala Medical Mamta Medical

Kings Circle Map

15 14 13 12

Base of operations

Shops in Kings Circle

12. Sahakari Bandar

13. Monarch Medico

14. Soham 15. IIFA

Territory Travel Plan

Wadala
Date: 19-20 th November

Kings Circle
Date: 3-4 th December

- Nimit Variety Stores - Real Chemist - Wadala Medical and General Store - Pankaj stores - Meet Medical

- Sahakari Bandar - Monarch Medico - Soham - IIFA

Date: 26-27 th November

- Nityanand - Chheda Medical - Pradeep Medical - Maruti Medical - Gala Medical - Mamta Medical

Sales Promotions
Generally include:

- Valentines Day offers

- Miracle Boutique - Exchange offers At retail store level: - Displays such as banners or posters Stores are generally offered incentives for pushing

the products

Retailers opinion about the product

Not a fast moving product

Repeat purchases generally take place after atleast a

month Purchased a lot more in winter Do not keep all the SKUs of the product 10 gm pack is the most commonly sold item If customers are satisfied, they ask for 50 gm pack

Financials
Month January February March April May Sales (SKU) 600 600 600 375 375 Sales (Value) 57000 57000 57000 35625 35625

June July
August September October

375 375
375 375 375

35625 35625
35625 35625 35625

November
December Year Total

600
600 5625

57000
57000 534375