AV FIRST CUT SCRIPT

Start: Blast start with High decibel music Visual: hero fighting & killing enemy, destroying fort (300, robin hood, gladiator) Super won in 2009 & 2010 (on the flag animation) Visual: growth chart Super Gained share leadership Visual: Super Team Gujarat became No.1 Unit in the country in 2011 Visual: Track change to eye of the tiger survivor, start with a blast Super: In 2012 Super: Team Gujarat Will leap to the next level Visual: Super our target is set Visual: visual of 300 av, hero gazing Win Gujarat (complete conquest) Visual: fight, firing shot, spear throwing Super: we will Progressing Spear 1: complete leadership across categories Visual: Spear 2: Open 25000 outlets with rural & grocery focus Visual: Spear 3: Numeric Distribution of 90%

Classified - Internal use

Visual: Spear 4: Double Brand coke availability Visual: coke bottle sprouting on Gujarat map, coke ads Spear 5: Create Hero Packs of 1.25L & Juice mobile Visual: 1.25L & maaza mobile ads We will Scroll Super Every one Visual: each individual of the army, Super Everyday Visual: coke stocks getting delivered @ outlets, saleman & truck pic Super Every Market Visual: Coke bottles sprouting out of the Rajasthan Map Super Everyone everyday in every market Super will work together Super To create an EDGE All 5 spears combines into one & moves ahead Visual: spear hits the target (movie 300) Super: shape the future be the change Supers: We will Achieve. Complete leadership (70% share in Core sparkling, juice & mixers) Become the best distributed FMCG in Gujarat Inclusive growth across market, packs & brand

(Visual Gujarat map getting red) Visual gun fire Complete Gujarat Conquest

Classified - Internal use

Sound zero, pause for a fraction of second Visual with shouting & running army from 300 Enter - Final logo of ko-nquer drop from above settle with a bounce & Smoke on left & right.

Classified - Internal use