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OLIVAREZ COLLEGE

Dr. Acadio Santos Ave, Paraaque City.

COLLEGE OF ART, SCIENCES & EDUCATION (CASE) COLLEGE OF BUSINESS ADMIN, ACCOUNTANCY, TOURISM, COMPUTER STUDIES, & HOTEL AND RESTAURANT MANAGEMENT (CBATCH)

MARKETING PLAN
SY. 2011 - 2012 Department: _College of Computer Studies__ Department Head: Virgilio R. Delin, Jr.

PROGRAM OBJECTIVES Strengthening of student retention

PROJECT/ACTIVITIES Posting of Each classes Top Students Reporting of Excessive absentees to their department head and to the guidance office Contacting the parents of the students with more than 3 consecutive absences Free lecture and hands-on on PC trouble shooting every Fridays IT's COMSIyahan Day IT Related Seminars

PERSON/S RESPONSIBLE Dept. Head Faculties Dept Head Guidance Office Dept Head Guidance Office MIS Staff

TIME FRAME June to March 2012 June to March 2012

RESOURCES NEEDED

EVALUATION

June to March 2012 June to March 2012 Technical Lab, Tools for fixing a computer Venue, Foods, Equipments Transportation, Venue

Dept. Head, Faculties, Students Dept. Head, Faculties, Students

September 30, 2011 November to March 2012

Educational Tour for ComSci and IT students Marketing Plans Formation of 2 marketing teams Free seminar for high school students in PC Trouble Shooting Free seminar for high school student in Flash Animation Contacting and follow-ups of students who took the entrance exam Facebook and Email follow-ups of students who took the entrance exam

Dept. Head, Faculties, Students Dept. Head, Faculties, Students Dept. Head, Faculties, Students, Marketing Office Dept. Head, Faculties, Students, Marketing Office Dept. Head, Faculties Dept. Head, Faculties

January 2012 June to March 2012 November to March 2012 November to March 2012 November to June 2012 November to June 2012

Transportation

Transportation for the high school students, Food Transportation for the high school students, Food Budget for calling/ texting the students Internet Connection

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