Companies desire to enter the dilemma while deciding the method of entry.

Companies can reduce the dilemma by analyzing decision factors. ` Decision factors  Ownership advantages  Location advantages  Internationalization advantages
`

1) 2) 3) 4) 5) 6) 7) 8)

EXPORTING LICENSING FRENCHISING CONTRACT MANUFACTURING MANAGEMENT CONTRACTS TURNKEY PROJECTS MERGERS & ACQUISITION JOINT VENTURES

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NEED FOR LIMITED FINANCE LESS RISK MOTIVATION FOR EXPORTING

FORMS OF EXPORTING INDIRECT EXPO  DIRECT EXPO  INTRA CORPORATE TRANSFERS

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LICENSOR leases the right to use the intellectual property Licensee uses the intellectual property to produce products for sale in his country He pays royalty to the licensor for using intellectual property Licensor receives the royalty as a consideration

Low investment Low financial risk Investigation of foreign market without efforts Licensee gets benefits Escapes himself from product failure