Media Planning

Media Planning is a very important component of the Marketing Strategy of an organization. Media Planning is defined as "Process of designing a scheduling plan that shows how advertising time and space in selected media and vehicles contribute to the achievement of marketing objectives in an advertising campaign". Media planning, in general terms, is a tool that allows the advertiser to select the most appropriate media to communicate the message in sufficient frequency towards the maximum number of potential customers at the lowest cost.

The two most basic words in Media Planning are: * Medium: A medium is a carrier and deliverer of Advertisements. It is a broad general category of carries such as Newspapers, Magazine, Outdoor. * Vehicle: It is a specific carrier within a Media category. Media vehicles They
provide the immediate environment for the advertisement .For example ,within the newspaper, the Times of India is a media vehicle

Media Planning Procedure As mentioned earlier, Media planning is a component of the Marketing strategy of the organization. Therefore, marketing considerations must precede Media Planning. Media planning on the whole answers a lot of questions like "How many prospects do I need to Reach?". "In which medium should I place the Ads?", etc.

1.

Target audience and advertisement must fit each other.

2.

Advertising might communicate to different target audiences with different objectives, e.g., Increase product sales in group17-35, Increase brand awareness and image in group 17+ . Reaching target audiences by Print AND Outdoor advertising .

3.

Importance of IMC
Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers: 1. From media advertising to multiple forms of communication. 2. From mass media to more specialized (niche) media, which are centered on specific target audiences. 3. From a manufacturer-dominated market to a retailerdominated, consumer-controlled market. 4. From general-focus advertising and marketing to data-based marketing. 5. From low agency accountability to greater agency accountability, particularly in advertising. 6. From traditional compensation to performance-based compensation (increased sales or benefits to the company). 7. From limited Internet access to 24/7 Internet availability and access to goods and services.

Primary Media- Newspaper Print Media

Newspaper
Haryana The Tribune Dainik Bhaskar Amar Ujala Dainik Jagran

Rs.450.0

Rs.215.0 Rs.215.0 Rs.215.0 Rs.215.0

Rs.800.0

Rs.555.0 Rs.1200.0 Rs.1330.0

Navbharat Times Color Rs.1055/sq cm covers all the cities of Delhi/NCR, Haryana

The Hindu Color Rs.225/sq cm Delhi Times Of India Delhi Color Rs.3355/sq cm Hindustan (Delhi Color Rs750/sq.cm Hindustan (UP Color Rs1800/sq.cm

Dainik Bhaskar - Faridabad Edition for Rs. 215 (price is for 20 words, per word extra charges Rs. 11.0) The Tribune delhi, chandigarh, Haryana Rs. 450 (price is for 18 words, per word extra charges Rs. 25.0) Dainik Jagran Delhi + NCR + Haryana Rs. 1330 (price is for 25 words, per word extra charges Rs. 50.0) Amar Ujala Chandigarh, Faridabad Rs. 800 (price is for 25 words, per word extra charges Rs. 30.0)
Punjab Kesari,- Faridabad,- Color Rs.870/sq cm

Outdoor Media
Hoardings: Positioned at Crowded markets

Targeting maximum customers.

HOARDING Benefits A hoarding is placed atop a very high pole. Its effectiveness is enhanced by the fact that this HOARDING can be seen even from long distances. Creates rapid consumer top-of-mind awareness. Provides continuous presence, resulting in high frequency multiples. Maximizes brand awareness and is ideal for new product/service introductions. Stimulates sales near point-of-purchase locations. Provides efficiency to media plans by lowering cost per thousand impressions.

Distribution Widely distributed throughout markets reflecting consumer traffic patterns. Located in commercial areas on primary and secondary arteries.

CITY U.P NOIDA

LOCATION

SIZE SQ.FT W H

RATE PER MONTH

200,000

Sec.18 Main Xing, Opp. G.I.P. Fcg G.I.P.

40

40 800

Noida Car Bazaar, Near GIP 25 Sec. 4 Next to Rajnighandha Xing, Opp. Sec.19 Fcg Stadium Sec 18
15

20 500 20 300

90,000 75,000

20 50 40 60 60 30 40 20 50 30

10 200 8 400 10 400 15 900 20 1200 20 20 15 20 8

120,000 55000 85,000 54,000 72,000 50,000 48,000 72,000 95,000 4,50,000 40,000 65,000 50,000 48,000 75,000

Gaziabad

Dabur Link Road Pacific Mall UP Gate Sai Mandir

Meerut

Chandigarh

Roorkee Road, Ahead Melange Mall Victoria Park Xing Ghanta Ghar Xing Roorkee Road, Sivaya Chandigarh Airport ( Airport Entrance Fun Republic - Cinema Fun Republic - Exit Area
CHANDIGARH AMBALA ROAD

40 40 15

25 20 20

LucknowHaryana

Mehra Cinema Sector-1,Aliganj,Main Market

Kurukshetra Rajasthan kota Jaipur

Nilokheri Toll Plaza ( Addjoining toll (Double Facing Delhi & chandigarh)

50

25

55,000

Devilal Chowk , Main Market 20 Old Bus Stand New Bus Stand Hotel the Grand Chandiram Bus Stands Jaipur,
60 80 25

10 25 25 12

25,000 87,000 90,000 1,25,000

20

10

40,000

POSTER Benefits Creates rapid consumer top-of-mind awareness. Provides continuous presence, up to 18 hours every day, resulting in high frequency multiples. Maximizes brand awareness and is ideal for new product/service introductions. Stimulates sales near point-of-purchase locations. Provides efficiencies to media plans by lowering cost per thousand impressions.

Distribution Available in select markets/locations

PUBLICITY IN SALOONS AND GYMS By placing stalls near gyms and mens saloons selling and promoting Stud After shave lotion. By pasting posters inside saloons and gyms.