aiding things in circle around itself understanding what is present to him as he is.

Thus it is Did that when any designed work is observed & interpreted it always intends at least jnification if not the smaller category within it, conscious communication. * esign in space, through its architectonic aspects offers an extraordinary range of significative ssibilities (unlike in verbal languages) meaning that the principle formative elements ofJe the consist of distinctions in formation beneath their material contextual variations. Spatial orms are able to suggest and to induce types of behaviour through signification as any ^spatial form is a precise codification system conveying meanings on the basis of existing 'n o d e s . letaphors therefore are the most powerful means used by man to signify and communicate his ideas with his surrounding and the external worfd of his. store we move on to examples from various Design fields (viz. communication design, aroduct design, furniture design, architecture and interior design) to demonstrate how metaphors work or have been employed to arrive at the final-form, we shall look otthe following :

ASPEC TS O F M E TAP HO R = 2. R AN GE O F ITS R OLE IN D ESIGN 3. STRENGTHS OF MANIFESTATIO N 4. CATEGO RIES O F M ETAPHO RS IN DESIG N 5. ASPECTS O F M ETAPHORS IN DESIGN

ASPECTS OF M ETAPHO R As classified by I A Richards in 1936, the three aspects of metaphor originally implied by ARISTOTLE are : i) the tenor - which is the original context or idea, ii) the vehicle - which is the newly associated or borrowed idea iii) the ground - which is the shared element (i.e. after bringing together the new commonality)
for eg. 'The evening of life' is brought together through the relation life is to old age, as day is to evening1 and the coming together through a third shared factor time. (Here as we see, the terms from distinct contexts are first aligned, then spliced, demonstrating the close relationship between metaphor and analogy). In this example LIFE is the TENOR DAY the VEHICLE TIME the GROUND

would be interesting to note at this point that it is not always simple to detect where the metaphor resides: as it is sometimes defined as the vehicle alone, sometimes as the combination and ,of tenor vehicle and sometimes as tenor, vehicle and ground together (as above).